We specialize in IHUTs, HUTs, in-home usages tests, home usage tests, home user testing, whatever you’d like to call it. Essentially, we get products in consumers’ hands and homes for research and testing purposes.
Our standard boxes are Highlight branded and contain about 5 new products across categories. Depending on what tier you’d like to go with, we can introduce custom inserts, branded boxes, and more!
We have strategic partnerships with aligned communities such as WeWork Labs, NewLab, and more. We have partners at undergraduate and graduate campuses, and sponsor industry events and programs, such as Startup CPG Pitch competitions and SKU accelerator cohorts. We’ve posted in Facebook groups like ‘plant-based men’ and ‘Peloton moms’ and ‘Northeast dog owners’ to strategically bring in the people that matter most to our brand partners. And of course, our word-of-mouth referral is strong. Our members love the experience of trying new products and giving feedback. Our referral rate is incredibly high, and we use our active and engaged base to expand our network organically. Bottom line is – we recruit unlike any other ‘panel’ out there because we are a vetted community of trusted consumers, motivated by the right reasons – discovering new products, and helping make them better.
You do! Depending on the pricing tier you choose, we can pair you with an Insights Manager who can help. Use our Highlight Survey Module as a starting point, or custom design your survey entirely. Your survey real estate is yours to own, and we’re here to support. We can guide you when it comes to survey UX and survey design.