With seamless distribution, data collection, and a diverse, vetted community of engaged consumers, we deliver the honest opinions you’re looking for — at lightning speed.Book a demo
At Highlight, we know that all brands are built differently — that’s why we’ve tailored our agile process to find actionable insights for everyone.
Our proprietary algorithms screen for articulate, thoughtful responses & perform ongoing checks for data quality.
Choose your target audience, design your survey, ship us your product, and access your live dashboard of incoming data — just like that.
Our database reaches Millennials, Gen Z, and beyond, with virtually unlimited targeting abilities and scale.
The Highlight consumer experience is completely unique. Our exclusive Highlighter benefits motivate in-depth qualitative responses & heightened engagement.
We are the only way to quickly and seamlessly get product insights with both depth and breadth.
Our agile process makes it possible to get your products in the hands of consumers, and get actionable feedback, in less than three weeks start-to-finish.
But we've got some industry sweet spots. We work across many categories, but we’re experts in:
food and beverage, supplements, beauty and skincare, CBD, personal care, fabric care, home care, and pet care.
Whether you’re launching a new product or evaluating the performance of a staple, we’ll identify the best solution for your team. We believe that best decisions are data-driven, which is why we provide robust feedback from specific target communities. Everything you need to succeed is right here on our platform.
We don’t sell pudding, but we would if its reviews were as good as these.
"Getting products in the hands of potential customers isn’t easy, especially amid COVID-19. With Highlight, we were able to sample our product with our core demographic and get candid and actionable customer feedback in days, helping us iterate quickly in product development & marketing processes."
"When I reflect on our experience with Highlight, a few words come to mind – speed, quality, and thoroughness. Comparing to some previous home use tests, Highlight took on the heavy lifting of the logistics and shipping so that we could focus our attention on the learning and insights. The process allowed us to trial and speak directly with target, perfect our messaging and brand tagline, and ultimately ensure that we kept our consumer at the center of all communication. It was a great checkpoint in the creative process."
Innovation Manager, Ocean Spray
"We were really impressed with the depth of insight and richness of verbatims. For typical surveys, people put 1-word answers, but this was super rich, thoughtful commentary. It was like having a focus group of 100 people."
VP of Marketing, Biena Snacks
"Working with Highlight to understand consumer feedback to our product was extremely efficient and effective, and helped set up our core business for growth in 2021. We were considering reformulating one of our new products but the feedback from the consumer test confirmed that our product delivered a positive consumer consumer experience.”
Marketing Director, National Snack Brand
"Just wanted to thank you again for all of your help and work on this project! Based on my prior experience with IHUTs, I am truly amazed at the speed at which you turned this around, and the quality of insights produced in just a few weeks! This is JUST what we needed! Looking forward to partnering again in the future!"
Sr. Manager, Tate’s Bake Shop