Challenge

This brand came to us as an emerging brand in the beauty category, wanting to gather insights on their tinted eye serum pre-launch. Specifically, Journ wanted feedback on their product's texture, feel on skin and aesthetic performance across a variety of target consumer groups.

Solution

We packed and shipped 2 SKUs to target audiences (including both men and women) equally splitting the total sample between two skin tone ranges. Each reviewer used the eye serum for at least 3 consecutive days before completing the survey.

Result 

In less than 10 days, the Journ team was ready to adjust their formula and positioning, learning from the consumer-generated language in talking about the new product line, as well as usage data around efficacy and functionality of the product.

What we delivered:

• Instant access to a live dashboard of results coming in on day 1

• Understanding of key drivers of interest and product fit among different demographics

• Product performance across two SKUs