Making claims in the women’s supplements space is easy—proving them is hard. Wile, a brand focused on perimenopause support, found themselves at a crossroads. They had developed what they believed was an effective supplement for perimenopause symptoms, but they needed more than just belief. They needed proof.
The stakes were high. With countless supplements flooding the market making bold promises, Wile knew that consumer trust would only come through validated claims backed by real user experiences. They needed to answer critical questions: Does their supplement actually work? How do real women experience the product? And most importantly, would women be willing to purchase after trying it?
Rather than relying on testimonials from friends or cherry-picked reviews, Wile partnered with Highlight to conduct a comprehensive consumer validation study. Their approach was refreshingly transparent: send their perimenopause support supplement to real women experiencing perimenopause or menopause symptoms and let them test it in their own homes for 30 days.
The study parameters were ambitious:
This wasn't just market research. It was putting their reputation on the line.
What happened next surprised everyone, including Wile themselves. The study didn't just meet expectations—it shattered them.
The numbers spoke volumes:
But the real magic was in the qualitative feedback. Women weren't just completing the study, they were experiencing genuine relief from their perimenopause symptoms.
The testimonials that emerged from the study painted a picture of genuine transformation:
On mood and anxiety relief: "I was able to test this product for 30 days and felt it helped my mood and night sweats considerably. I am so thankful to have found this natural supplement as I am nearing premenopause stage in my life. I would recommend this to anyone of my friends in my age bracket as it worked well and I had no side effects."
On comprehensive symptom improvement: "I've been using this product for the past 30 days and have seen a huge difference in my perimenopausal symptoms. Here are five things I noticed: 1) I felt a feeling of calmness and my anxiety was reduced 2) My brain fog cleared and I was able to better focus. 3) I slept better due to the sense of calmness, but also because my night sweats were reduced. 4) My mood and energy level improved 5) I was less fatigued. I recommend this product to anyone going through perimenopause who is experiencing symptoms."
On sleep and stress management: "I loved the that this supplement improved my sleep and my mood. I no longer wake multiple times at night. Amazing! My mood is more balanced and I feel calmer. I feel I manage stressful situation better too."
The study delivered far more than product validation. Wile gained:
Immediate marking assets
Strategic business intelligence
Customer trust foundation
Wile's approach demonstrates a fundamental shift in how supplement brands can build trust and differentiate themselves in a crowded market. By investing in rigorous consumer testing, they transformed from a brand making claims to a brand with proven results.
The 103% completion rate was evidence that their product resonated so strongly with users that more women completed the study than originally targeted. The over 100 authentic reviews weren't just marketing copy—they were genuine testimonials from women who experienced real relief from perimenopause symptoms.
For other supplement brands, Wile's success offers a blueprint: transparency, rigorous testing, and genuine customer focus are competitive necessities, not just nice-to-haves. In a market where consumers are increasingly skeptical of health claims, brands that can prove their efficacy through real-world testing will win both trust and market share.
The perimenopause supplement market is complex, but Wile's approach was simple: make a good product, test it thoroughly, and let real results speak for themselves. The completion rate and overwhelmingly positive feedback prove that when brands prioritize genuine efficacy over marketing hype, everyone wins.
Download the full case study here.
Ready to prove your product actually works and build unshakeable consumer trust? The key is finding rigorous validation methods that deliver authentic customer testimonials while providing the data-driven proof your market demands. Schedule a demo with Highlight to learn more.