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5 Reasons to Use a Monadic Approach in Your Next Concept Test
It’s not always obvious which set of product options (flavors, etc.) will reach the most ...
How Eatiful Used Consumer Insights to Determine Product-Market Fit for US Launch
Eatiful’s soups are already well-loved in European markets, but Vilija, Monika and their ...
Devise a Killer Assortment Combo with TURF Analysis
It’s not always obvious which set of product options (flavors, etc.) will reach the most ...
Market Research Platforms: Choose for Your Customers, Not Your Convenience
Learn how to choose market research platforms that amplify real customer voices over data ...
Choosing a Contract Manufacturer: Beyond Specs and Into Consumer Reality
Choose contract manufacturers based on customer needs, not just specs. This framework ...
Can Your Customers Tell You How to Handle Supply Chain Disruptions?
Learn how to navigate supply chain disruptions using customer insights and product ...
Product Line Optimization for Postpartum Recovery Products
A feminine wellness brand Wile came to Highlight with a new postpartum supplement that ...
Product Testing for Precision: The One-Two Punch of Concept + Physical Product Testing
Concept testing is a powerful tool especially in times of economic uncertainty. Pairing ...
Reformulation for Regulators & Consumer Preferences
When a leading beverage brand needed to remove red dye from their formulation, Highlight ...
Meet One of the Sensory Scientists Guiding Highlight Customers to Product Success
Highlight's in-house experts guide our customers to better research. See how Alex became ...
Identifying Your “White Space Opportunity”: Untapped Value You Can Capitalize On
Hidden market opportunities are an innovation gold mine, but they’re tough to find. Learn ...
Market Research Analysis: Get Data that Isn't Diluted with Delulu
Discover how to perform market analysis that reveals what consumers actually do, not just ...
Will Your Advertising Get You in Trouble? Find Out with Claims Substantiation
Advertising claims can entice customers to buy, but they can also get you in trouble. ...
Benchmarking to Break the Mold: Create Better Products, Faster
Take your benchmarking out of the boardroom and into the lives' of your target customers. ...
Responding to Tariffs: Price Sensitivity Using Gabor-Granger and Van Westendorp
Learn how your brand can prepare for changes that tariffs and other supply chain shifts ...
3 Key Highlights from the Beverage Forum 2025
Read Highlight's key takeaways for the beverage industry from 2025's Beverage Forum for ...
Agile At-Home Learning for Mondelez SnackFutures
SnackFutures by Mondelez needed in-context consumer feedback to prepare their latest ...
Product Optimization Testing for Freestyle Snacks
Freestyle Snacks came to Highlight to get real consumer feedback on their newest line of ...
Claims Validation for Wile Perimenopause Supplement
Feminine wellness brand Wile came to Highlight with a new perimenopausal supplement that ...
Product & Line Optimization for King’s Hawaiian
King's Hawaiian had new product prototypes ready to rock, but needed real consumer data ...
Country Luau Partners with Highlight for a Pre-launch Digital Test
In the competitive bevalc category, taste is king. That's why before they even developed ...
Wear Testing Advice for 2025: What Every Apparel Brand Needs to Know
It's not enough to test for function. The best apparel brands are using wear testing to ...
From R&D to Reality: How IHUT Transforms NPD
In-home usage testing is in, guesswork and silos are out. Build products real people will ...
Innovation, Not Improvisation: Let Real Consumer Behavior Drive Your Product Development
Discover why innovation isn't improvisation. Learn how in-home usage testing (IHUT) ...
How to Manage Consumer Perception and Avoid Brand Reputational Damage
What do your target customers really want from your brand? Find out how market research ...