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Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Clear Insights from Unstructured Data: Choosing the Right Qualitative Market Research Methods for IHUT

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Market Research Questions: How to Get Actionable Consumer Insights

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IHUT Testing Explained: Real-World Feedback for Better Products

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Discover the New Highlight Platform

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15 Brands That Used IHUT to Innovate Better Products

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Spotlight: Tracy Luckow of Whipnotic

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5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands

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In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why

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Spotlight: Marguerite Mariscal of Momofuku

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The Ultimate Guide to Claims Testing

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17 FAQs About Highlight's In-Home Usage Testing Platform

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How Apparel Brands Can Improve their Wear Testing

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Companies Building Better Products for the Planet

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21 Questions BevAlc Brands Can Answer with Product Testing

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15 Brand Collabs Bringing Innovation to Food & Beverage Shelves

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What Sensory Testing Really Means to a Consumer Research Scientist

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How Highlight Cultivates an Engaged Community of Product Testers

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Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team

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5 Predictions for Packaging Innovations in 2024

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Humans First in Research & Relationships

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Reflecting on Veteran's Day

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WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023

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Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility

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The Market Research Timeline: Methodologies and Tech Advancements

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The Risks of Skipping Alienation Testing

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