The Highlight Blog

Your one-stop-shop for all things product testing.

Method Series: You Have Your Data - Now What?

Highlight's guide to leveraging consumer insights to make an impact, across different audiences.

The June Highlight: Honoring Pride Month 🏳️‍🌈

In June, Highlight was honored to work with multiple LGBTQIA+ brands to provide pro bono insights in support of Pride Month.

Method Series: Designing your sensory test for optimal results

This post speaks to one step in the journey, Prototyping, where we share a culmination of best practices we’ve created along the way. Thank you to the Sensory teams across CPG brands big and small who helped us get here and create Five Sensory Test Design Principles.

Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough

Bringing market research and product testing into the 2021 era was no small feat - Ethan, Highlight's CPTO explains how it all came together.

ImpactSKU x Highlight 2021

Highlight is a proud parter of ImpactSKU for the second year in a row as we continue to support and advocate for growing brands.

In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why

The five reasons everyone's moving to in-home usage tests (IHUTs) over central location tests (CLTs).

The March Highlight: Women's History Month

For Women's History Month, Highlight partnered with many amazing women-owned brands providing pro bono insights to enable continued success.

The February Highlight: Black History Month

Every month, Highlight gives back to our community by offering pro-Bono work for value-aligned brands we believe in.

In-home Usage testing with Highlight™

In-home Usage Testing: 10 Things You Need to Know

Here are the 10 things you need to know about in-home usage tests (IHUTS).

Product Testing for Beginners: The Complete Guide (2021)

This is the beginner's guide to product testing. Learn what it is and how it's utilized by large brands to guarantee successful product launches.