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10 moments we’re still thinking about from Highlight Spark 2025
Get an inside look at how the CPG world's best innovators and renovators are creating ...
Concept testing questions: Getting the best IHUT-powered consumer insights
Stop getting surface-level feedback that doesn't predict real behavior. Learn how to ...
Concept screening: Don't look for concepts that score well, find the product-concept fit that will sell
Find out how you can improve your concept screening process by involving IHUT and your ...
Product messaging under the microscope: Explorer Cold Brew's rapid brand testing success
Explorer Cold Brew tested 4 SKUs with 324 better-for-you coffee drinkers nationwide, ...
How a hand sanitizer giant launched new products in record time
Discover how a leading hand sanitizer brand got consumer insights for two new products in ...
How Pilot Pens achieved a 90% survey response rate through strategic product testing
Learn how Pilot Pens achieved a 90% survey completion rate by testing 120 product samples ...
How Journ Beauty achieved 90% response rates in pre-launch testing
Discover how Journ Beauty achieved a 90% survey completion rate and refined their tinted ...
From concept to market-ready in 10 days: A Bare Hands case study
Discover how Bare Hands transformed their nail care products in just 10 days using 90 ...
From formula to market: Fable food's rapid product testing case study
Discover how Tree Top tested 5 new applesauce flavors with 75 families in just 7 days, ...
How Tree Top cracked the code on kids' applesauce testing
Discover how Tree Top tested 5 new applesauce flavors with 75 families in just 7 days, ...
How BloxSnacks went from product idea to retailer-ready in just 2 weeks
See how BloxSnacks used a 4-day IHUT study with 120 families to generate compelling ...
Introducing the new Highlight: An evolved brand identity built for what’s next in product innovation & renovation
Highlight is new and improved - and now our branding reflects that. Join us on this ...
How one kitchen appliance brand achieved 100% success in coffee machine prototype testing
Learn how a major kitchen appliance brand used a month-long IHUT test to identify coffee ...
How Wile used longitudinal testing to validate claims
Learn how Wile gathered consumer feedback about the claims messaging on their ...
How Clorox accelerated product innovation with lightning-fast consumer insights
This case study breaks down their 7-day consumer testing approach that achieved 100% ...
Track product variability’s impact on purchasing behavior with conjoint analysis
Master the fundamentals of conjoint analysis to make confident product decisions backed ...
Getting the whole truth: How to avoid procedural bias in product testing research
Stop letting hidden research biases skew your product testing results. Learn proven ...
5 reasons to use a monadic approach in your next concept test
It’s not always obvious which set of product options (flavors, etc.) will reach the most ...
How Eatiful Used Consumer Insights to Determine Product-Market Fit for US Launch
Eatiful’s soups are already well-loved in European markets, but Vilija, Monika and their ...
Devise a Killer Assortment Combo with TURF Analysis
It’s not always obvious which set of product options (flavors, etc.) will reach the most ...
Market Research Platforms: Choose for Your Customers, Not Your Convenience
Learn how to choose market research platforms that amplify real customer voices over data ...
Choosing a Contract Manufacturer: Beyond Specs and Into Consumer Reality
Choose contract manufacturers based on customer needs, not just specs. This framework ...
Can Your Customers Tell You How to Handle Supply Chain Disruptions?
Learn how to navigate supply chain disruptions using customer insights and product ...
Product Line Optimization for Postpartum Recovery Products
A feminine wellness brand Wile came to Highlight with a new postpartum supplement that ...
Product testing for precision: The one-two punch of concept + physical product testing
Concept testing is a powerful tool especially in times of economic uncertainty. Pairing ...