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Vicky Frissen 12/5/24 6:13 AM 9 min read

How to Create Marketing Claims That People Actually Trust in 2025

Struggling with marketing claims that fall flat? See how successful brands craft claims ...
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Chelsea Stone 12/4/24 9:32 AM 10 min read

Sensory Evaluation: The Key to Winning Consumer Loyalty in CPG

Learn the sensory evaluation techniques that help leading CPG brands ensure quality, ...
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Payal Rajpoot 11/5/24 1:37 PM 9 min read

Product Testing: Overview, Benefits, & Methods

Product testing reveals if your product meets customer needs before it reaches shelves. ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Dethrone Your Competition with Product Benchmarking

Product benchmarking is the process of comparing your products to your competitors’. ...
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Highlight 11/5/24 1:36 PM 20 min read

How to Choose the Right Product Testing Company For Your Needs

Successful consumer testing can make or break your product’s performance. Learn how to ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand

Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
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Vicky Frissen 11/5/24 1:34 PM 11 min read

What Is a Screener for a Survey, And Do You Really Need One?

A screener is a set of questions used to filter survey participants. Learn how they ...
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Chelsea Stone 10/28/24 11:31 AM 9 min read

Spotlight: Tierney Wilson of Sakara

Sakara is on a mission to deliver whole-body health. As CMO, Tierney Wilson studies what ...
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Chelsea Stone 10/17/24 3:46 PM 9 min read

5 Things You Might Have Missed at Showcase 2024

At October's inaugural Highlight Showcase, a bevy of product innovation experts took the ...
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Robin Kallsen 10/1/24 2:50 PM 7 min read

Clear Insights from Unstructured Data: Choosing the Right Qualitative Market Research Methods for IHUT

Learn how to drive customer-centric product improvements with these qualitative market ...
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Highlight 10/1/24 2:37 PM 8 min read

Market Research Questions: How to Get Actionable Consumer Insights

Use this guide to market research questions to start gathering the sensory and consumer ...
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Chelsea Stone 9/30/24 10:37 AM 18 min read

IHUT Testing Explained: Real-World Feedback for Better Products

IHUT, or in-home usage testing, is the most effective way to understand what your sensory ...
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Highlight 9/17/24 2:35 PM 3 min read

Discover the New Highlight Platform

This next phase of the Highlight platform makes conducting high-quality, research-grade ...
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Highlight 7/19/24 10:17 AM 15 min read

15 Brands That Used IHUT to Innovate Better Products

In-home usage testing is a crucial step before product launch or relaunch. Brands use ...
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Chelsea Stone 7/10/24 12:45 PM 10 min read

Spotlight: Tracy Luckow of Whipnotic

Tracy Luckow founded Whipnotic with her sister just a few years ago--and their growth has ...
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Chelsea Stone 6/24/24 9:43 AM 7 min read

5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands

Often, it's the small upstart CPG brands that are using physical product testing in ...
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Highlight 6/14/24 2:20 PM 4 min read

In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why

The five reasons everyone's moving to in-home usage tests (IHUTs) over central location ...
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Chelsea Stone 6/11/24 4:54 PM 12 min read

Spotlight: Marguerite Mariscal of Momofuku

Growing an F&B brand into a CPG brand isn't easy. That's why we sat down with ...
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Chelsea Stone 5/31/24 10:23 AM 10 min read

What is Claims Testing & How Does It Work?

Learn more about claims testing, the process of proving that your product does exactly ...
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Highlight 5/23/24 1:00 PM 12 min read

17 FAQs About Highlight's In-Home Usage Testing Platform

Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
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Lukas Cartmell 4/25/24 2:43 PM 13 min read

11 Ways to Improve Apparel & Wear Testing for Clothing Brands

Apparel testing reveals how your potential customers feel about your products before a ...
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Highlight 4/16/24 3:24 PM 20 min read

Companies Building Better Products for the Planet

As the urgency for sustainability in product development grows, more and more consumer ...
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John Eigenbrood 3/28/24 10:35 AM 12 min read

21 Questions BevAlc Brands Can Answer with Product Testing

BevAlc brands need consumer insights, but product research can be complicated. Luckily ...
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Chelsea Stone 3/15/24 11:30 AM 9 min read

15 Brand Collabs Bringing Innovation to Food & Beverage Shelves

Brand collabs aren't just for fashion and footwear anymore. Your favorite CPG brands are ...
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Chelsea Stone 3/4/24 11:15 AM 12 min read

What Sensory Testing Really Means to a Consumer Research Scientist

Sensory testing is crucial for product development, marketing, and quality assurance. We ...
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