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Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Method Series: Designing Your Test For Optimal Results

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Emerging Trends Shaping the CPG Industry

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Humans First in Research & Relationships

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Reflecting on Veteran's Day

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WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023

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Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility

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The Market Research Timeline: Methodologies and Tech Advancements

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Cracking the Code: How Alienation Testing Drives Product Success

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Claims Testing to Stay Ahead in Uncertain Times

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5 Crucial Steps to Ensure Successful Product Packaging

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Crafting Irresistible Experiences: How Taste and Sensory Tests Lead to Unforgettable Products | Highlight

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Tech-Enabled In-home Usage Testing for Better Products | Highlight

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Streamlining Concept Testing with Technology | Highlight

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Recap: Highlight @ TMRE 2022

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Founder Spotlight: Nikki Seaman of Freestyle Snacks

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Alcohol Product Testing: The Top 5 Use Cases

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Founder Spotlight: Fiona Co Chan of Youthforia

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Sage start-up advice from GreenBook Pitch Winners

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Highlight Wins Startup of the Year at Greenbook's IIEX Conference

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Highlight's Engineering Philosophy

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Highlight Raises $8.2M to Modernize In-Home Product Testing

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Launching BOLD Highlighter

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What It Truly Means to Be Tech-Enabled in Product Research

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Webinar Recap: Agile Innovation Within Big CPG

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Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth

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Method Series: Choosing the Right Sample Size

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Method Series: You Have Your Data - Now What?

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