.png?width=1600&height=1000&name=AI-powered%20set%20up%20and%20analysis%20(3).png)
Articles (67)
Best Strella alternatives for product insights 2026
Compare the best Strella alternatives for faster product insights in 2026, including AI ...
Best Listenlabs alternatives for product concept testing
Compare the best Listen Labs alternatives for concept testing in 2026, including AI ...
Best Tracksuit alternatives for audience profiling (2026)
Discover the best Tracksuit alternatives for audience profiling in 2026. Compare ...
Best Aaru alternatives for AI consumer research
Discover the best Aaru alternatives for AI consumer research. Compare synthetic research ...
The best Zappi alternatives for agile consumer insights in 2026
Discover the 7 best Zappi alternatives for CPG brands in 2026. Compare agile research ...
Best Quantilope alternatives for consumer research in 2026
Explore the best Quantilope alternatives in 2026 for consumer insights — from agile IHUT ...
Best AYTM alternatives for strong audience insights in 2026
Discover the top AYTM alternatives for 2026. Compare Highlight, Suzy, Toluna Start, GWI, ...
How to evaluate research companies & softwares
Choosing the right research software or agency is a tough challenge, but there's a ...
Best AI platforms for brand research surveys (2026)
Which AI platform is right for your brand research? Compare Highlight against other ...
6 CPG packaging trends to watch in 2026: Expert predictions from the latest Highlight Reel
See the Highlight Reel recap with Fred Hart and Emma Steel trendspotting the CPG ...
Celebrity hair care brand partners with Highlight to validate product performance prior to launch
A celebrity hair care brand came to Highlight pre-retail launch to validate their product ...
New go-to-market leadership powering Highlight’s next chapter of growth
Learn more about the new hires on Highlight's go-to-market team in 2026.
Product messaging under the microscope: Explorer Cold Brew's rapid brand testing success
Explorer Cold Brew tested 4 SKUs with 324 better-for-you coffee drinkers nationwide, ...
How a hand sanitizer giant launched new products in record time
Discover how a leading hand sanitizer brand got consumer insights for two new products in ...
How Pilot Pens achieved a 90% survey response rate through strategic product testing
Learn how Pilot Pens achieved a 90% survey completion rate by testing 120 product samples ...
How Journ Beauty achieved 90% response rates in pre-launch testing
Discover how Journ Beauty achieved a 90% survey completion rate and refined their tinted ...
From concept to market-ready in 10 days: A Bare Hands case study
Discover how Bare Hands transformed their nail care products in just 10 days using 90 ...
From formula to market: Fable food's rapid product testing case study
Discover how Tree Top tested 5 new applesauce flavors with 75 families in just 7 days, ...
How Tree Top cracked the code on kids' applesauce testing
Discover how Tree Top tested 5 new applesauce flavors with 75 families in just 7 days, ...
How BloxSnacks went from product idea to retailer-ready in just 2 weeks
See how BloxSnacks used a 4-day IHUT study with 120 families to generate compelling ...
How one kitchen appliance brand achieved 100% success in coffee machine prototype testing
Learn how a major kitchen appliance brand used a month-long IHUT test to identify coffee ...
How Wile used longitudinal testing to validate claims
Learn how Wile gathered consumer feedback about the claims messaging on their ...
How Clorox accelerated product innovation with lightning-fast consumer insights
This case study breaks down their 7-day consumer testing approach that achieved 100% ...
Product Line Optimization for Postpartum Recovery Products
A feminine wellness brand Wile came to Highlight with a new postpartum supplement that ...
Reformulation for regulators & consumer preferences
When a leading beverage brand needed to remove red dye from their formulation, Highlight ...