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Articles (57)
Product messaging under the microscope: Explorer Cold Brew's rapid brand testing success
Explorer Cold Brew tested 4 SKUs with 324 better-for-you coffee drinkers nationwide, ...
How a hand sanitizer giant launched new products in record time
Discover how a leading hand sanitizer brand got consumer insights for two new products in ...
How Pilot Pens achieved a 90% survey response rate through strategic product testing
Learn how Pilot Pens achieved a 90% survey completion rate by testing 120 product samples ...
How Journ Beauty achieved 90% response rates in pre-launch testing
Discover how Journ Beauty achieved a 90% survey completion rate and refined their tinted ...
From concept to market-ready in 10 days: A Bare Hands case study
Discover how Bare Hands transformed their nail care products in just 10 days using 90 ...
From formula to market: Fable food's rapid product testing case study
Discover how Tree Top tested 5 new applesauce flavors with 75 families in just 7 days, ...
How Tree Top cracked the code on kids' applesauce testing
Discover how Tree Top tested 5 new applesauce flavors with 75 families in just 7 days, ...
How BloxSnacks went from product idea to retailer-ready in just 2 weeks
See how BloxSnacks used a 4-day IHUT study with 120 families to generate compelling ...
How one kitchen appliance brand achieved 100% success in coffee machine prototype testing
Learn how a major kitchen appliance brand used a month-long IHUT test to identify coffee ...
How Wile used longitudinal testing to validate claims
Learn how Wile gathered consumer feedback about the claims messaging on their ...
How Clorox accelerated product innovation with lightning-fast consumer insights
This case study breaks down their 7-day consumer testing approach that achieved 100% ...
Product Line Optimization for Postpartum Recovery Products
A feminine wellness brand Wile came to Highlight with a new postpartum supplement that ...
Reformulation for Regulators & Consumer Preferences
When a leading beverage brand needed to remove red dye from their formulation, Highlight ...
Agile At-Home Learning for Mondelez SnackFutures
SnackFutures by Mondelez needed in-context consumer feedback to prepare their latest ...
Product Optimization Testing for Freestyle Snacks
Freestyle Snacks came to Highlight to get real consumer feedback on their newest line of ...
Claims validation for Wile perimenopause supplement
Feminine wellness brand Wile came to Highlight with a new perimenopausal supplement that ...
Product & Line Optimization for King’s Hawaiian
King's Hawaiian had new product prototypes ready to rock, but needed real consumer data ...
Country Luau Partners with Highlight for a Pre-launch Digital Test
In the competitive bevalc category, taste is king. That's why before they even developed ...
Agile Sensory Testing for Cat Litter Innovation
Sensory testing isn't just for humans! For pets like cats, sensory testing is a key stage ...
Method series: Leveraging your Highlight data & insights 101
Congratulations, you've finished your product testing. Now how do you take those data ...
8 Takeaways for Apparel Brands from Texworld 2025
Fresh off the heels of Texworld 2025, Highlight reflects on the trends shaping the ...
How to Choose the Right Product Testing Company For Your Needs
Successful consumer testing can make or break your product’s performance. Learn how to ...
Market Research Questions: How to Get Actionable Consumer Insights
Use this guide to market research questions to start gathering the sensory and consumer ...
Discover the New Highlight Platform
This next phase of the Highlight platform makes conducting high-quality, research-grade ...
15 Brands That Used IHUT to Innovate Better Products
In-home usage testing is a crucial step before product launch or relaunch. Brands use ...