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Trusted by teams of 1 to 1000+
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Highlight makes it easy to get the data you need, fast.
With seamless distribution, data collection, and a diverse, vetted community of engaged consumers, we deliver the critical data you’re looking for — at lightning speed.
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The first & only automated physical product testing platform
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Highlight's product testers are the best in the biz
It all starts with great data. That's why we prioritize curating a community of thoughtful, engaged product testers who achieve completion rates in excess of 90%. Highlight customers can build custom audiences to reach the custom niche consumer groups you need to hear from. With 46 different filtering options for demographic and behavioral characteristics, customers can narrow down to incidence rates as low as 3%.
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Highlight insights for every team
Research & Development
Accelerate and de-risk your product innovation and renovation roadmap with custom audience building, research-grade methodology for a variety of quantitative and qualitative approaches, and high-quality, engaged testers who regularly average higher than 90% completion rates.
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Consumer Insights
Get the product performance data you need, exactly how you want it. With easy audience building and quick recruiting–even for niche groups–you can hear exactly what the consumer is saying from Day 1 of fieldwork, and quickly analyze results with automated, segmentable cross tabulation, score cards and more.
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Brand Marketing
Tie your product development to evolving consumer preferences and trends more closely than ever with holistic consumer testing. Identify the concepts, messaging, packaging and more that ensure your product wins on shelf.
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Trusted by leading global brands across industries
"The Highlight portal elevates our research experience by giving us visibility to every step to the process. There are no surprises from the planning through to the final complete. It eliminates the stress caused by all the back and forth normally required to make sure your project is on track. The platform allows the team to collaborate and build their studies quickly and seamlessly with the Highlight team so everything is right the first time."
R&D Lead - Sensory and Consumer Science at Kraft Heinz
Emily Kimmins
"The Highlight Platform was incredible to work with every step of the way. We needed a partner that would enable us to make quicker yet well-informed decisions in a more cost efficient manner and Highlight delivered on that and beyond. The online dashboard was easy to use and enabled me to monitor the results in real-time so I could keep my team informed throughout the study."
"The Highlight platform was a dream to work with from end to end on our project, handling everything from procuring product to detailed reporting with speed, thoroughness and impeccable communication along the way. Their fresh approach to home testing meant we received high-quality responses in a short period and had the ability to track the results live in our user-friendly Dashboard. The data and insights we’ve received so far have been invaluable to our work and we look forward to continuing our relationship with Highlight."
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"When we set out to make some changes to our main product line, we knew that we needed to get these updated bars in as many hands as possible in order to fully validate that our improvements were, in fact, improvements. The platform helped us immensely to shape the scope of the project, identify our target market, whittle our surveys down to the critical questions that we needed to answer and to organize the data in a helpful and digestible way. Definitely will be using their platform again in the future!"
"Highlight gives product testing at home a fresh look and feel which was missing in the industry. It is not only the turnaround of the results but also the pragmatic approach of the Highlight Platform to make it happen for the client in the best possible way."
In the 2025 edition of the Highlight Sustainability Report, we look at year-over-year changes in the data from 2024 and explore how brands can create better products for people and the planet.
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Prior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
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Beverage innovators, here's what you need to know for 2025, courtesy John Herman of BERO, Alex Doman of Stiller's Sodas, and insights from 2,000 members of Highlight's product testing community.
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