Because everyone deserves better products.

We connect brands with our community of Highlighters that share in our mission of creating better products for all. Highlighters discover new products, brands receive critical product feedback - all through our app.

Book a demo Become a Highlighter

Get products in hands and in-home

  90% survey completion rates  

  <1 week to data  

  All-in-one platform  

"Highlight offers an opportunity to have my voice heard in a world that’s not like that."


Research that doesn't feel like research 

Tap our vetted community of pre-screened, well-profiled consumers who are motivated by our mission of better products for all.

  • Organically-sourced consumers we never pay for

  • 65% completely new to research

  • Receive branded boxes & natural e-comm experience

Quality feedback in a fraction of the time

•  2-day
shipping (send us products on a Monday,
consumers have it by Wednesday!)

•  Instant access to a live dashboard of data streaming
into your portal

•  Competitive benchmarks across various product


"When I reflect on our experience with Highlight, a few words come to mind – speed, quality, and thoroughness. Comparing to some previous home use tests, Highlight took on the heavy lifting of the logistics and shipping so that we could focus our attention on the learning and insights. The process allowed us to trial and speak directly with target, perfect our messaging and brand tagline, and ultimately ensure that we kept our consumer at the center of all communication."

-Dana, Innovation Manager, Ocean Spray

Flexible across product stages and categories

Whether you are 
ideating testing, launching or innovating products - leverage the Highlight platform as your one-stop-shop for product insights.

We take care of all logistics. We can ship virtually any product, at any stage, in any category. Our warehouse and special projects team can handle: small sample sizes, procuring competitive product, product returns, repackaging, blinding, bulk products, refrigerated/frozen, beer/wine/liquor.



Democratizing insights across all innovators

Our community of brands and Highlighters makes Highlight what we are today. Every month, we give back to our community by offering pro-bono work for value-aligned emerging brands we believe in.

Check out our blog to learn more.



Highlight is a consumer-first platform,

fueling insights at the speed of innovation.