Good research,

“The Highlight team was incredible to work with every step of the way. We needed a partner that would enable us to make quicker yet well-informed decisions in a more cost efficient manner and Highlight delivered on that and beyond. The team was very responsive, flexible with our screening and survey requirements and kept me informed throughout the project. Their online dashboard was easy to use and enabled me to monitor the results in real-time so I could keep my team informed throughout the study. I’m looking forward to our next project with the team!”

“Highlight gives product testing at home a fresh look and feel which was missing in the industry. It is not only the turnaround of the results but also the pragmatic approach of the Highlight Team to make it happen for the client in the best possible way!”

"The Highlight platform was a dream to work with from end to end on our project, handling everything from procuring product to detailed reporting with speed, thoroughness and impeccable communication along the way. Their fresh approach to home testing meant we received high-quality responses in a short period and had the ability to track the results live in our user-friendly Dashboard. The data and insights we’ve received so far have been invaluable to our work and we look forward to continuing our relationship with Highlight."

“When I reflect on our experience with Highlight, a few words come to mind — speed, quality, and thoroughness. Compared to some previous home use tests, Highlight took on the heavy lifting of the logistics and shipping so that we could focus our attention on the learning and insights. The process allowed us to trial and speak directly with our target market, perfect our messaging and brand tagline, and ultimately ensure that we kept our consumer at the center of all communication. It was a great checkpoint in the creative process”

"When we set out to make some changes to our main product line, we knew that we needed to get these updated bars in as many hands as possible in order to fully validate that our improvements were, in fact, improvements. Highlight's team was a perfect match for our brand as their upbeat attitude and contagious energy allowed for effective collaboration on every level. Their team helped us immensely to shape the scope of the project, identify our target market, whittle our surveys down to the critical questions that we needed to answer and to organize the data in a helpful and digestible way. Using the insights gleaned from real consumers in our target market, we were able to make some key adjustments to our formula. Definitely will be using their platform again in the future!”

"We loved working with the Highlight team to execute this study. The process was super fast and highly collaborative and we were so impressed with the outcome. IHUTs can be intense and time-consuming but Highlight made the process easy getting us the insights we needed for an important deliverable."