Because everyone deserves better products.

We connect brands with our community of Highlighters that share in our mission of creating better products for all. Highlighters discover new products, brands receive critical product feedback - all through our app.

 

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We've improved hundreds of products for teams of 1 to 1000+

Get products in hand and in-home

With seamless distribution, data collection, and a diverse, vetted community of engaged consumers, we deliver the honest opinions you’re looking for — at lightning speed.

  • 90% Completion Rates

  • <1 Week to Data

  • All in One Platform

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Research that doesn't feel like research

Tap our vetted community of pre-screened, well-profiled consumers who are motivated by our mission of better products for all.

  • Organically-sourced consumers we never pay for

  • 65% completely new to research

  • Receive branded boxes & natural e-comm experience

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Quality feedback in a fraction of the time

2-day shipping (send us products on a Monday,
consumers have it by Wednesday!)
 

•  Instant access to a live dashboard of data streaming
into your portal

•  Competitive benchmarks across various product
categories

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Flexible across product stages and categories

Whether you are ideating testing, launching or innovating products - leverage the Highlight platform as your one-stop-shop for product insights.

We take care of all logistics. We can ship virtually any product, at any stage, in any category. Our warehouse and special projects team can handle: small sample sizes, procuring competitive product, product returns, repackaging, blinding, bulk products, refrigerated/frozen, beer/wine/liquor.

Meeting you where you are

How clients use the Highlight platform. Most common use cases that inspire and power your product innovation process from start to finish.

 

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AgileIHUT™

Test physical products early and often.

BenchmarkBuilder™

Get smart on your category and where your product fits within the landscape.

ProductEthno™

Identify the right needs to solve and product ideas to pursue.

"The Highlight platform was a dream to work with from end to end on our project, handling everything from procuring product to detailed reporting with speed, thoroughness and impeccable communication along the way. Their fresh approach to home testing meant we received high-quality responses in a short period and had the ability to track the results live in our user-friendly Dashboard. The data and insights we’ve received so far have been invaluable to our work and we look forward to continuing our relationship with Highlight."

“When I reflect on our experience with Highlight, a few words come to mind — speed, quality, and thoroughness. Compared to some previous home use tests, Highlight took on the heavy lifting of the logistics and shipping so that we could focus our attention on the learning and insights. The process allowed us to trial and speak directly with our target market, perfect our messaging and brand tagline, and ultimately ensure that we kept our consumer at the center of all communication. It was a great checkpoint in the creative process”

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Democratizing insights across all innovators 

Our community of brands and Highlighters makes Highlight what we are today. Every month, we give back to our community by offering pro-bono work for value-aligned emerging brands we believe in.

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Women and minority owned. Venture backed.

Take the next step towards more effective innovation.

Learn why Nestle, P&G, Estee Lauder, and Pepsi trust us with their agile innovation.