Quantitative and Qualitative Data

Your quantitative research, streamlined

The Highlight platform streamlines the data collection process, ensuring researchers get reliable numerical data quickly and efficiently. With customizable templates and an intuitive project planning interface, our platform makes it easy to create and distribute surveys to large sample sizes, ensuring statistical significance.

The live dashboard provides valuable, real-time insights into consumer attitudes, behaviors, and preferences toward products helping researchers identify trends and patterns.

Challenge

As an emerging brand, Freestyle Snacks came to Highlight in April 2022 to discuss testing packaging for their soon-to-be-released snackable olives. With a mission to revolutionize snacking on whole foods, the goal of the test was to understand consumer reactions to the taste and flavors, as well as Freestyle Snacks packaging.

[Image][Blog]Free Style Snacking Kalamata Olives

Solution

We shipped three Freestyle Snacks flavors to a curated segment of "better for you" snack purchasers within our Highlighter community for agile in-home testing.

✅ 300 samples sent to...

✅ 100 Highlighters in North and Southeast regions

✅ 1 day from product receipt until initial data

✅ 92% completion rate

Result

Freestyle Snacks received feedback on all three products and was able to make improvements to
their initial product line. They received ranking of overall enjoyment and product resonance of target consumers, benchmark data within the "better for you" snack category to leverage in retailer decks, and more.

Case Study - Free Style Snacks DATA

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Capture the nuances of your target consumer

Your quantitative research, streamlined

Product Optimization Testing For Freestyle Snacks

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