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Get accurate and reliable insights into your products

Using the latest qualitative and quantitative research methodologies Highlight's platform provides you with accurate and reliable insights.

[Image] Quantitative and Qualitative Data

Trusted by teams of 1 to 1000+

[FY23][Brand Logos] Alligned Estee Lauder
[FY23][Brand Logos] Alligned Nestle
[FY23][Brand Logos] Alligned Pepsi
[FY23][Brand Logos] Alligned Church and Dwight
[FY23][Brand Logos] Alligned Kings Hawaiian
[FY23][Brand Logos] Alligned-Colgate
[FY23][Brand Logos] Alligned Mondelez
[FY23][Brand Logos] Alligned P&G

Capture the nuances of your target consumer

Our qualitative data collection process is built on the latest research methodologies, including surveys, video diaries, interviews, and more. We carefully screen and recruit participants who match your target market and are willing to provide detailed feedback on their experiences with your products.

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[Image] Concept Testing #1

Your quantitative research, streamlined

The Highlight platform streamlines the data collection process, ensuring researchers get reliable numerical data quickly and efficiently. With customizable templates and an intuitive project planning interface, our platform makes it easy to create and distribute surveys to large sample sizes, ensuring statistical significance.

The live dashboard provides valuable, real-time insights into consumer attitudes, behaviors, and preferences toward products helping researchers identify trends and patterns.

Insights In Action

Product Optimization Testing For Freestyle Snacks


As an emerging brand, Freestyle Snacks came to Highlight in April 2022 to discuss testing packaging for their soon-to-be-released snackable olives. With a mission to revolutionize snacking on whole foods, the goal of the test was to understand consumer reactions to the taste and flavors, as well as Freestyle Snacks packaging.

[Image][Blog]Free Style Snacking Kalamata Olives



We shipped three Freestyle Snacks flavors to a curated segment of "better for you" snack purchasers within our Highlighter community for agile in-home testing.

✅ 300 samples sent to...

✅ 100 Highlighters in North and Southeast regions

✅ 1 day from product receipt until initial data

✅ 92% completion rate


Freestyle Snacks received feedback on all three products and was able to make improvements to
their initial product line. They received ranking of overall enjoyment and product resonance of target consumers, benchmark data within the "better for you" snack category to leverage in retailer decks, and more.

Case Study - Free Style Snacks DATA


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See why brands like Nestlé, Estée Lauder, Colgate, and more trust Highlight with their physical product testing needs.