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New features make everyone a research pro

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New features make everyone a research pro

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Resources

Webinars, reports, infographics, and more

Showcase 2024 Keynote
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WebinarShowcase 2024 Keynote: How to Build a Game-Changing ProductWatch as Hayley Barna of Birchbox and Jenny Fleiss of Rent the Runway share their journey from founders to investors, and how entrepreneurs can make the impact they set out to achieve.WATCH NOW
Pack testing
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WebinarExpert Panel: The Power of PackagingWatch Tracy Luckow of Whipnotic, Russell Gong of Cabinet Health, and Nate Rosen of Express Checkout discuss how pivotal packaging can be in creating an end-to-end product experience.WATCH NOW
From Groceries to Gifts: Holiday Season 2024 Spending
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EbookFrom Groceries to Gifts: Holiday Season 2024 Spending

In this survey of 1,600+ Highlight product testers, we asked about:

  • Stress levels related to money
  • Money-saving measures consumers today are taking
  • How financial stress is or isn't impacting holiday spending plans
READ EBOOK
3 Trends Driving Growth in the BFY Space
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Ebook3 Trends Driving Growth in the Better for You Space

In this survey of 2,000 Highlight product testers, we asked about:

  • Their perceptions of GLP-1 drugs
  • Their better-for-you purchases in the past six months
  • The product attributes they prioritize the most
READ EBOOK
Highlight Reel
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WebinarIs "Better for You" Better for Business?In episode 1 of the Highlight Reel, join "CPG sommelier" and entrepreneur Nate Rosen and Highlight founder and CEO Dana Kim as they discuss the state of "better for you."WATCH NOW
How to Turn Data Insights Into Better Products (1)
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EbookTurning Data Insights Into Product StrategyYou know you need consumer data to lead your product innovation. But how do you turn data insights into products consumers love? Get all the details in this handy guide.READ EBOOK
NYTW: The Future of CPG Is Female-Fueled
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Event RecordingHighlight x New York Tech Week 2024

Join Good Housekeeping, Highlight, Statusphere, HearstLab, and Rebecca Minkoff of The FFC for a panel diving into the future of consumer product goods and product testing. 

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The 2024 Highlight Sustainability Report
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EbookThe 2024 Highlight Sustainability ReportAre shoppers willing to pay more for “green” products? Read Highlight's report on the consumer perceptions and preferences that drive purchase behaviors related to sustainability.READ EBOOK
Sustainability option 2 - FINAL
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Event RecordingHighlight x New York Tech Week 2023

Highlight hosted two engaging panel discussions during this year's New York Tech Week, centered on examining the importance of technology, like the Highlight Platform, in building better and more sustainable products for people and the planet.

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Emerging CPG Trends Webinar Page Thumbnail (2)
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WebinarEmerging Trends Shaping the CPG Industry

This impactful webinar showcases trends Highlight’s leadership spotted at Expo East 2023, and dives into a discussion about the impact these emerging trends will have in shaping industries and consumer behaviour.

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[Image][Thumbnails][Resources] Recession Proof Product Performance Webinar
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WebinarRecession Proof Product Performance

Highlight's Calista Corley and Emma Steele help you navigate product success in a period of economic uncertainty.

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[Highlight Graphic] Promotional Slide [Tech Showcase]
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WebinarGreenBook Tech Showcase 2022 Recap

Learn the benefits of Highlight's tech-led product testing approach and how the platform works to drive high quality & speed.  See real examples of how King's Hawaiian & Mondelēz International use Highlight and the valuable impact on their business.

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Ebook 7 Trends in In-Home Usage Testing Cover Image
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Ebook7 Trends in In-Home Usage TestingAs companies move more towards more representative, hyper-targeted, and organic methods of product testing they have increasingly adopted in-home usage testing.READ EBOOK
Cover Page White Paper - Agile Product Innovation and Development
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WhitepaperAgile Product Innovation and Development

As the consumer product landscape grows more saturated and competitive, it’s increasingly crucial for brands to design new products with the user in mind. 

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Sample Insights Report Cover Thumbnail
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ReportSample Insights Report

In February 2021, the Highlight & [brand] teams partnered to conduct a scaled test and learn for [brands] two newest products: [Product A] and [Product B]

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Screen Shot 2022-03-29 at 11.09.35 AM
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InfographicHighlight vs Traditional IHUT

Traditional in-home testing eats up your time and your product development budget, often without delivering actionable data.

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Platform screens - white background
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InfographicHighlight Explainer

Highlight’s mission is to help global and emerging CPG brands innovate, test, and successfully launch new consumer products

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[FY23][Q2] On-demand Highlight x Nestlé at IIEX
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Event RecordingNestlé's Product Intelligence: Fueling Disruptive Innovation and Success

Kwame Wireko of Nestlé and Calista Corley of Highlight give you an inside look into Nestlé's latest exploration into animal-free dairy products made possible through Highlight's cutting-edge product testing platform, which delivered data in record time.

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Take the next step towards more effective innovation.