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Why Highlight What's Included
[Image][Thumbnails][Resources] Recession Proof Product Performance Webinar 2
Webinar On Demand

Recession Proof Product Performance

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Method Testing - Audience Targeting 1
Blog

Method Series: Designing Your Test For Optimal Results

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Resources

Webinars, reports, infographics, and more

NYTW: The Future of CPG Is Female-Fueled
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Event RecordingHighlight x New York Tech Week 2024

Join Good Housekeeping, Highlight, Statusphere, HearstLab, and Rebecca Minkoff of The FFC for a panel diving into the future of consumer product goods and product testing. Together, they explore why and how women and non-binary perspectives belong at the forefront of product innovation as technology develops. 

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The 2024 Highlight Sustainability Report
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EbookThe 2024 Highlight Sustainability ReportAre shoppers willing to pay more for “green” products? Read Highlight's report on the consumer perceptions and preferences that drive purchase behaviors related to sustainability.READ EBOOK
Sustainability option 2 - FINAL
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Event RecordingHighlight x New York Tech Week 2023

Highlight hosted two engaging panel discussions during this year's New York Tech Week, centered on examining the importance of technology, like the Highlight Platform, in building better and more sustainable products for people and the planet.

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Emerging CPG Trends Webinar Page Thumbnail (2)
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WebinarEmerging Trends Shaping the CPG Industry

This impactful webinar showcases trends Highlight’s leadership spotted at Expo East 2023, and dives into a discussion about the impact these emerging trends will have in shaping industries and consumer behaviour.

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[FY23][Q2] On-demand Highlight x Nestlé at IIEX
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Event RecordingNestlé's Product Intelligence: Fueling Disruptive Innovation and Success

Kwame Wireko of Nestlé and Calista Corley of Highlight give you an inside look into Nestlé's latest exploration into animal-free dairy products made possible through Highlight's cutting-edge product testing platform, which delivered data in record time.

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[Image][Thumbnails][Resources] Recession Proof Product Performance Webinar
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WebinarRecession Proof Product Performance

Highlight's Calista Corley and Emma Steele help you navigate product success in a period of economic uncertainty.

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[Highlight Graphic] Promotional Slide [Tech Showcase]
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WebinarGreenBook Tech Showcase 2022 Recap

Learn the benefits of Highlight's tech-led product testing approach and how the platform works to drive high quality & speed.  See real examples of how King's Hawaiian & Mondelēz International use Highlight and the valuable impact on their business.

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Ebook 7 Trends in In-Home Usage Testing Cover Image
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Ebook7 Trends in In-Home Usage TestingAs companies move more towards more representative, hyper-targeted, and organic methods of product testing they have increasingly adopted in-home usage testing.READ EBOOK
Cover Page White Paper - Agile Product Innovation and Development
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WhitepaperAgile Product Innovation and Development

As the consumer product landscape grows more saturated and competitive, it’s increasingly crucial for brands to design new products with the user in mind. 

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ReportSample Insights Report

In February 2021, the Highlight & [brand] teams partnered to conduct a scaled test and learn for [brands] two newest products: [Product A] and [Product B]

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InfographicHighlight vs Traditional IHUT

Traditional in-home testing eats up your time and your product development budget, often without delivering actionable data.

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InfographicHighlight Explainer

Highlight’s mission is to help global and emerging CPG brands innovate, test, and successfully launch new consumer products

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Take the next step towards more effective innovation.