Test physical products early and often.

√ Agile and turnkey end to end IHUT solution.

√ Test your prototypes or samples with target consumers in a matter of days.

√ Leverage JAR scales, attribute batteries, ranking questions, and open ends to prioritize areas of improvement, flavors or forms to pursue, occasions, and consumer-relevant messages to incorporate into marketing assets.

Explore AgileIHUT™

Get smart on your category and where your product fits within the landscape.

√ Build a custom norms base by auditing a set of relevant, in-market products against the attributes and KPIs tied to your product (or the product you’re designing).

√ Test your brand or competitive products among a target set of consumers and emerge with a Category Scorecard to benchmark all future products against.

Explore BenchmarkBuilder™

Identify the right needs to solve and product ideas to pursue.

√ Most exploratory, qualitative, longitudinal product.

√ Understand routines, product expectations, and white space opportunities before developing prototypes or expanding product lines.

√ Hypertarget a smaller set of consumers and deploy diary-like surveys and tasks, to get to know consumers over a longer period of time using a mix of physical and digital stimuli.

ExploreProductEthno™