Turnkey logistics for CPG product testing
The Highlight product intelligence platform runs your in-home product testing (IHUT) end to end — and gives you full visibility from recruit to dataset. You never touch a carrier.
Every box, handled on our side
We pick, pack, and ship your products into the right homes — blinded, compliant, and on time. Procurement and fulfillment for IHUT live in one platform.
Fast delivery in sustainable packaging, including refrigerated and frozen goods with full cold chain.
Products are relabeled and blinded so testers react to the product, not the brand.
Re-packing in FDA-certified facilities, including clean-room handling where it’s required.
Controlled-testing inserts — instructions, sequencing, and materials — built into every kit.
Products are randomized and cells balanced so your reads stay clean and comparable.
From start to finish, all in one platform
Simplify product distribution with turnkey logistics built into the platform. Set up your first shipment in under 10 minutes and track real-time updates from packaging to delivery. From shipment approvals to live field results, automated notifications keep you informed every step of the way to IHUT success.
Set up, approve, and launch your first kit without leaving the platform.
Watch every kit move from pack to ship to in-home, with status at a glance.
Shipment approvals, field updates, and live results — you’re informed every step.
Flexible logistics for your own audiences
With our Flexible Audience feature, you choose how products move. Have Highlight handle the (literal) heavy lifting of distribution — or do it yourself. Ship products on your own, facilitate pickup, and more. Product testing, your way.
Highlight recruits, packs, and delivers to your audience. The default, fully managed path.
Run distribution in-house when you’d rather keep it close — the platform tracks it either way.
Coordinate local pickup or hand-offs for your own community of testers.
How skincare brand Aeston West used Highlight for claims testing
- Validated claims with Highlight product testers to prove visible, tangible results.
- Measured repurchase intent with unbiased opinions on blinded products from real potential customers.
- Complemented clinical sensitivity tests with blinded IHUT to learn how sensitive-skin consumers describe the products after use.
- A 100% completion rate — including qualitative video feedback — gave the team the insights they needed for launch.
Turnkey logistics for IHUT
Wondering how we keep things running smoothly? Here’s how turnkey logistics lets you focus on your product, not the process.
What is a turnkey solution?
A turnkey solution means Highlight runs the entire IHUT operation for you — recruiting testers, procuring and re-packing products, blinding and labeling, shipping, and analysis — so you launch a study without managing vendors or carriers.
What are the benefits of turnkey logistics?
You move faster and keep reads clean. One platform handles procurement, blinding, fulfillment, and tracking — which removes hand-offs between vendors, protects against bias, and gets decision-ready feedback back to your team in days, not quarters.
How fast do refrigerated and frozen goods ship?
We ship in 1 and 2 days in sustainable packaging, including refrigerated and frozen goods with full cold chain — so temperature-sensitive products arrive intact and ready to test.
What visibility and tracking do you offer?
Every kit is tracked from packaging to delivery in real time, right in the platform. Automated notifications cover shipment approvals, field updates, and live results, so you always know where a study stands.
How do you blind and relabel products?
Products are relabeled and blinded before they ship, so testers respond to the product itself rather than the brand. Re-packing happens in FDA-certified facilities, including clean-room handling where it’s required.
Does turnkey logistics scale to large studies?
Randomization and cell-balancing keep large studies comparable, custom inserts standardize the testing experience, and FDA-certified re-packing keeps you compliant — so data integrity holds as your sample size grows.
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