Trusted by teams of 1 to 1000+
Sensory & taste testing perfected: efficient, effective, and fast
![[Image] Taste & Sensory Testing #3 [Image] Taste & Sensory Testing #3](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Taste%20%26%20Sensory%20Testing%20%233.jpg?width=1254&height=836&name=%5BImage%5D%20Taste%20%26%20Sensory%20Testing%20%233.jpg)
With Highlight, researchers can conduct taste and sensory tests quickly and efficiently, without the need for a physical testing facility. Our speed to insight helps you get the right formulations to market faster.
The Highlight platform ensures high-quality data by recruiting a diverse and representative sample of vetted and pre-screened product testers to participate in sensory and taste testing studies. This delivers more accurate and relevant feedback than traditional sensory panels.
With Highlight, researchers can access live data dashboards that stream consumer feedback in real-time, providing instant visibility into how your benchtop samples are performing. This arms R&D teams with the data and confidence they need to make tweaks to product formulation pre-launch.
![[Image][Use case] In-home usage testing platform -transparent [Image][Use case] In-home usage testing platform -transparent](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%5BUse%20case%5D%20In-home%20usage%20testing%20platform%20-transparent.png?width=800&height=900&name=%5BImage%5D%5BUse%20case%5D%20In-home%20usage%20testing%20platform%20-transparent.png)
Test your packaging, FAST
Highlight's database of benchmarks gives valuable insight into product performance within crowded categories.
- Compare a product's taste and sensory characteristics against those of other products in the market or against industry standards.
- Easily identify areas for taste and sensory improvement.
- Ensure that a product consistently meets the desired taste and sensory characteristics consumers want, maintaining a brand’s reputation.
- Highlight the product's unique taste and sensory characteristics compared to its competitors, allowing your brand to differentiate itself in the market.
Agile At-Home Learning For SnackFutures
Mondelēz’s SnackFutures needed to test their new snack product as early as possible in the learning journey, to better understand the resonance and messaging of leading-edge ingredients, sourcing, and formulations.
We packed and shipped three flavors of this early stage product, to the better for you segment of our
community for agile in-home testing in just two days.
✅ 90 product samples sent nationwide
✅ 98% survey completion rate from targeted Highlighters
✅ 3 days from product receipt until initial data
In less than 10 days, the SnackFutures team was ready to adjust the recipe and messaging,
prioritizing the nutritional elements and benefits that matter most, using consumer-friendly language. They received vital understandings of key drivers of interest and product fit within an existing snack routine.
Explore more from Highlgiht
Calista Corley and Emma Steele help you navigate product success in a period of economic uncertainty.
Taste tests and sensory tests play an integral role in product development which can help uncover consumer expectations, preferences, and previously unknown needs.
Read nowTech-enabled in-home usage testing (IHUT) is revolutionizing the product testing landscape to gain real user feedback and valuable insights into the usability of products.
Read now