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Why Highlight What's Included
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Sensory & taste testing perfected: efficient, effective, and fast.

Fast, high-quality sensory and taste testing insights with the Highlight platform.

[Image][Header] Prototyping

Trusted by teams of 1 to 1000+

[FY23][Brand Logos] Alligned Estee Lauder
[FY23][Brand Logos] Alligned Nestle
[FY23][Brand Logos] Alligned Pepsi
[FY23][Brand Logos] Alligned Church and Dwight
[FY23][Brand Logos] Alligned Kings Hawaiian
[FY23][Brand Logos] Alligned-Colgate
[FY23][Brand Logos] Alligned Mondelez
[FY23][Brand Logos] Alligned P&G

Sensory testing for real-time insights

Need consumer feedback on your latest formula or ingredient change? Unsure what your target consumer thinks of your latest and greatest product? You’ve found the right place. Highlight’s product testing platform allows you to quickly conduct sensory and taste tests without sacrificing data quality.

[Image] Taste & Sensory Testing #3

With Highlight, researchers can conduct taste and sensory tests quickly and efficiently, without the need for a physical testing facility. Our speed to insight helps you get the right formulations to market faster.

Data quality

The Highlight platform ensures high-quality data by recruiting a diverse and representative sample of vetted and pre-screened product testers to participate in sensory and taste testing studies. This delivers more accurate and relevant feedback than traditional sensory panels.


With Highlight, researchers can access live data dashboards that stream consumer feedback in real-time, providing instant visibility into how your benchtop samples are performing. This arms R&D teams with the data and confidence they need to make tweaks to product formulation pre-launch.

[Image][Use case] In-home usage testing platform -transparent

Test your packaging, FAST

Highlight's database of benchmarks gives valuable insight into product performance within crowded categories.

  • Compare a product's taste and sensory characteristics against those of other products in the market or against industry standards.
  • Easily identify areas for taste and sensory improvement using qualitative and quantitative sensory testing practices.
  • Ensure that a product consistently meets the desired taste and sensory characteristics consumers want, maintaining a brand’s reputation.
  • Highlight the product's unique taste and sensory characteristics compared to its competitors, allowing your brand to differentiate itself in the market.
Insights In Action

Agile At-Home Learning For SnackFutures


Mondelēz’s SnackFutures needed to test their new snack product as early as possible in the learning journey, to better understand the resonance and messaging of leading-edge ingredients, sourcing, and formulations.

SnackFutures 2



We packed and shipped three flavors of this early stage product, to the better for you segment of our
community for agile in-home testing in just two days.

✅ 90 product samples sent nationwide

✅ 98% survey completion rate from targeted Highlighters

✅ 3 days from product receipt until initial data


In less than 10 days, the SnackFutures team was ready to adjust the recipe and messaging,
prioritizing the nutritional elements and benefits that matter most, using consumer-friendly language. They received vital understandings of key drivers of interest and product fit within an existing snack routine.

[Case Study Image] Logo [Snack Futures]


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See why brands like Nestlé, Estée Lauder, Colgate, and more trust Highlight with their physical product testing needs.