.png?width=1000&name=Aeston%20West%20case%20study%20(1).png "Aeston West case study (1)")
How skincare brand Aeston West used Highlight for claims testing
- Aeston West validated claims with Highlight product testers to prove visible, tangible results
- Measured repurchase intent with unbiased opinions from real potential customers
- Complemented clinical sensitivity tests with blinded IHUT (in-home usage testing) to know how the average consumer who might describe their skin as sensitive would feel about the products after using them.
- The 100% completion rate - including qualitative video feedback - gave the team the insights they needed for launch
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Prior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
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