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![[Image][Thumbnails][Resources] Recession Proof Product Performance Webinar 2](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%5BThumbnails%5D%5BResources%5D%20Recession%20Proof%20Product%20Performance%20Webinar%202.png?width=1280&height=720&name=%5BImage%5D%5BThumbnails%5D%5BResources%5D%20Recession%20Proof%20Product%20Performance%20Webinar%202.png)
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![[Image][Blog Header] Product That Flies off the Shelves 5 Crucial Steps to Ensure Successful Product Packaging (1)](https://7306769.fs1.hubspotusercontent-na1.net/hub/7306769/hubfs/%5BImage%5D%5BBlog%20Header%5D%20Product%20That%20Flies%20off%20the%20Shelves%205%20Crucial%20Steps%20to%20Ensure%20Successful%20Product%20Packaging%20%20(1).png?width=575&name=%5BImage%5D%5BBlog%20Header%5D%20Product%20That%20Flies%20off%20the%20Shelves%205%20Crucial%20Steps%20to%20Ensure%20Successful%20Product%20Packaging%20%20(1).png)
Give your product the
spotlight it deserves
With Highlight’s in-home product testing platform, creating a winning package design has never been easier.
Trusted by teams of 1 to 1000+
![[FY23][Brand Logos] Alligned Estee Lauder](https://www.letshighlight.com/hubfs/%5BFY23%5D%5BBrand%20Logos%5D%20Aligned/%5BFY23%5D%5BBrand%20Logos%5D%20Alligned%20Estee%20Lauder.svg)
![[FY23][Brand Logos] Alligned Nestle](https://www.letshighlight.com/hubfs/%5BFY23%5D%5BBrand%20Logos%5D%20Aligned/%5BFY23%5D%5BBrand%20Logos%5D%20Alligned%20Nestle.svg)
![[FY23][Brand Logos] Alligned Pepsi](https://www.letshighlight.com/hubfs/%5BFY23%5D%5BBrand%20Logos%5D%20Aligned/%5BFY23%5D%5BBrand%20Logos%5D%20Alligned%20Pepsi.svg)
![[FY23][Brand Logos] Alligned Church and Dwight](https://www.letshighlight.com/hubfs/%5BFY23%5D%5BBrand%20Logos%5D%20Aligned/%5BFY23%5D%5BBrand%20Logos%5D%20Alligned%20Church%20and%20Dwight.svg)
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Realize the power of packaging
Highlight's platform offers a comprehensive solution for brands seeking to optimize their packaging designs. By providing access to a diverse and representative group of consumers, Highlight enables brands to collect valuable feedback to inform design decisions, boost brand appeal and launch success, and stand out against the competition.
![[Image] Package Testing #1](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Package%20Testing%20%231.png?width=600&height=400&name=%5BImage%5D%20Package%20Testing%20%231.png "[Image] Package Testing #1")
![[Image] Snack bar product packaging](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Snack%20bar%20product%20packaging.jpg?width=2121&height=1414&name=%5BImage%5D%20Snack%20bar%20product%20packaging.jpg "[Image] Snack bar product packaging")
Test your packaging, FAST
With Highlight's all-in-one tech platform and comprehensive testing solution, brands can easily set up a pack test and receive data within a week. The platform offers flexible testing options, including blind and branded testing for digital and physical prototypes, and comprehensive data analytics and dashboards to make informed design decisions fast.
As an emerging brand, Freestyle Snacks came to Highlight in April 2022 to discuss testing packaging for their soon-to-be-released snackable olives. With a mission to revolutionize snacking on whole foods, the goal of the test was to understand consumer reactions to the taste and flavors, as well as Freestyle Snacks packaging.
![[Image][Blog]Free Style Snacking Kalamata Olives](https://www.letshighlight.com/hubfs/%5BImage%5D%5BBlog%5DFree%20Style%20Snacking%20Kalamata%20Olives.webp)
We shipped three Freestyle Snacks flavors to a curated segment of "better for you" snack purchasers within our Highlighter community for agile in-home testing.
✅ 300 samples sent to...
✅ 100 Highlighters in North and Southeast regions
✅ 1 day from product receipt until initial data
✅ 92% completion rate
Freestyle Snacks received feedback on all three products and was able to make improvements to
their initial product line. They received ranking of overall enjoyment and product resonance of target consumers, benchmark data within the "better for you" snack category to leverage in retailer decks, and more.
Help your brand fly off the shelves.
Uplevel your packaging design with Highlight’s in-home product testing platform.
