Claims Testing Platform

Validate how your target audience actually perceives and responds to product claims in their natural environment—not in a lab or survey setting.

Test multiple claim variations simultaneously to identify which messaging creates the strongest emotional connection and purchase intent with your audience.

Ensure your product delivers on the promise of your claims by measuring the match between consumer expectations and actual product performance.

Use the highest industry standards for claims substantiation

With the Highlight product intelligence platform, you can design studies fully informed by the set of claims you wish to test. Highlight enables a quantitative testing methodology in adherence with ASTM standards to monadically test your product, and even procure competitive products for superiority or parity claims. Highlight’s team of market research professionals are here to support with best practices and quality assurance throughout the process.

How Wile successfully tested product claims for their perimenopause supplement with real users

Wile validated multiple critical claims—including efficacy, symptom relief, and purchase intent—in a single 30-day study with real consumers experiencing their target condition (perimenopause).
The study delivered actionable data in just 5 weeks from kickoff, enabling fast decision-making for an in-market product without lengthy research timelines.
Beyond claims validation, Wile gained over 100 authentic consumer reviews that could be immediately used for marketing and building trust with their target audience.
The 103% completion rate for a month-long longitudinal study demonstrated strong engagement from highly relevant testers, ensuring reliable data quality for claims substantiation.

Design your test

Define your objectives, create your survey, and set parameters for your ideal testers.

We ship your products

We handle recruitment and distribution to get your products into the right homes.

See your data instantly

Gather feedback through our platform and transform data into actionable insights.

New product launch validation

Before you invest in a full launch, test whether your product claims resonate with your target audience and accurately reflect their experience. Validate that your messaging will drive purchase intent and differentiate you from competitors already on shelf.

Reformulation impact assessment

When you update a formula, confirm that your existing claims still hold true and identify new claim opportunities. Ensure consumers perceive the changes positively and that performance promises remain accurate.

Sensory claim substantiation

Confirm that sensory promises like "silky smooth" or "fresh scent" match what consumers actually perceive when using your product. Move beyond internal panels to understand how your target audience experiences these attributes.

Long-term efficacy validation

Test claims that require extended use periods, like "reduces fine lines in 4 weeks" or "improves skin texture over time." Capture consumer-reported results at multiple intervals to substantiate time-based performance claims.

What types of claims can I test with Highlight? You can test virtually any product claim—from efficacy and performance to sensory attributes, comparative superiority, and even emotional benefits. Common examples include "clinically proven results," "lasts 24 hours," "gentler than leading brands," or "improves texture in 2 weeks." If you're making a promise about how your product performs or what consumers will experience, we can help you validate it.

Do I need to provide my own testers or does Highlight recruit them? Highlight handles all recruitment from our vetted Community of engaged product testers across the country. We match your product with consumers who fit your exact target demographic—whether that's people with sensitive skin, parents of toddlers, or individuals experiencing specific health concerns. You just tell us who you need to reach, and we'll find them.

What's the difference between claims testing and claims substantiation? Claims testing helps you discover which claims resonate most with consumers and drive purchase intent during product development. Claims substantiation provides the rigorous, quantitative evidence that your product actually delivers on specific claims you plan to make in marketing. Highlight supports both—helping you ideate the right claims and then gather the data to back them up.

What if my product doesn't perform as well as expected in testing? That's actually valuable information that can save you from a poor launch. If claims don't hold up, you'll understand exactly why through detailed consumer feedback—whether it's formulation issues, misaligned expectations, or messaging that oversells. You can then reformulate, adjust your claims, or refine your positioning before going to market, rather than learning these lessons through negative reviews and returns.

How reliable is the data quality from claims testing platforms? Data quality varies dramatically across claims testing platforms, with most traditional surveys producing 30% junk data that can severely compromise your insights and decision-making.

Highlight maintains exceptional data integrity through our selective 48% community acceptance rate and continuous quality monitoring systems. This rigorous approach results in only 1-2% junk data, giving you the reliable foundation needed to make confident claims decisions that drive business success.

Claims testing made easy

Interested in becoming a product tester?

Accelerate your path to 95% product success rates with precision claims testing.

We turn claims testing into your competitive advantage with speed and precision.

Root your claims testing in the physical product experience

Use the highest industry standards for claims substantiation

Keep your claims relevant, effective, and accurate over time

How Wile successfully tested product claims for their perimenopause supplement with real users

Getting started is simple

Design your test

We ship your products

See your data instantly

Use cases for Highlight’s claims testing platform

New product launch validation

Reformulation impact assessment

Sensory claim substantiation

Long-term efficacy validation

See Highlight in action

Stop debating internally. Start listening to consumers.

Explore all our solutions

Common claims testing questions

The latest from Highlight