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Product Claims That Win
Validate your product claims and unlock your product’s unique value with consumer feedback.
Trusted by teams of 1 to 1000+
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Boost your approach to claims validation with product feedback
Quickly and seamlessly test product claims with a diverse and representative group of consumers who have your product in hand. Marketers and brand managers can confidently validate claims and make informed decisions about product messaging and positioning, based on consumers who’ve actually tested your product.
- Ensure claims made about your product are accurate and truthful and build trust with consumers by speaking to specifics.
- Enhance brand reputation by demonstrating a commitment to transparency and honesty.
- Save money in the long run by avoiding costly rebranding or recalls due to misleading claims.
![[Image] Claims testing - brand building](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Claims%20testing%20-%20brand%20building.jpg?width=1254&height=836&name=%5BImage%5D%20Claims%20testing%20-%20brand%20building.jpg "[Image] Claims testing - brand building")
![[Image] Marketing strategy](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Marketing%20strategy%20.jpg?width=1999&height=1500&name=%5BImage%5D%20Marketing%20strategy%20.jpg "[Image] Marketing strategy")
Gain a competitive edge
Highlight's in-home product testing platform helps product marketers smartly position products against category competitors.
- Validate product and associated claims within a competitive context.
- Create messages that break through the noise and appeal to your target audience.
As an emerging brand in the beverage category, Explorer Cold Brew came to Highlight to test
the positioning of its single-serve cold brew. The team wanted to better understand a consumer's purchasing journey on their website and gauge interest for potential new product innovations.
![[Blog Image] Explorer Cold Brew Bottle [Pride Month]](https://www.letshighlight.com/hs-fs/hubfs/%5BBlog%20Image%5D%20Explorer%20Cold%20Brew%20Bottle%20%5BPride%20Month%5D.png?width=300&height=300&name=%5BBlog%20Image%5D%20Explorer%20Cold%20Brew%20Bottle%20%5BPride%20Month%5D.png)
We packed and shipped 4 SKUs of Explorer's product to better-for-you coffee drinkers in the general population, balancing demographics such as age, region, and gender.
✅ 324 product samples sent nationwide
✅ 28 custom survey questions answered
✅ 4 days from product receipt until initial data
In less than 10 days, the Explorer Cold Brew team received comprehensive feedback on
both products from our Highlighters. They could then refine their messaging and online
purchasing experience to cater to their target audience.
Prepare your product for success
See firsthand how our platform can provide you with reliable data, access to diverse and representative consumers, and a competitive edge against your rivals.
