Claims Testing Platform

Breakdown silos and streamline your launch with product testing for every team

Get the data every team needs for a successful go-to-market launch. While your R&D team gets the claims testing they need for product launch:

Your social media team gets the user-generated testimonials they need for promotion
Your product design team gets the pack testing data they need for refinement
Your sales team gets the data they need for retailer sell-in

The Highlight platform does not charge by the seat–so give everyone the data access they need to succeed.

Use the highest industry standards for claims substantiation

With the Highlight product intelligence platform, you can design studies fully informed by the set of claims you wish to test. Highlight enables a quantitative testing methodology in adherence with ASTM standards to monadically test your product, and even procure competitive products for superiority or parity claims. Highlight’s team of market research professionals are here to support with best practices and quality assurance throughout the process.

Challenge

Wile came to Highlight to gather consumer feedback on their in-market perimenopause support supplement and validate their product claims. The various product claims included product efficacy, symptom relief, and purchase intent over a 30-day trial period.

Additionally, Wile sought to leverage consumers' product reviews to bolster communication with their target audience, and inform their product/brand positioning and marketing efforts.

Solution

Highlight shipped the perimenopause support supplement to people within the Highlight Community currently experiencing perimenopause or menopause symptoms, for agile in-home testing.

✅ 110 product samples sent nationwide

✅ 30 days from project kick-off to data in the Highlight dashboard

✅ 103% completion rate of a longitudinal study

Result

In less than five weeks, Wile had the data they needed for product efficacy claims (including symptom relief), as well as sensory insights about the supplement.

The Wile team gained data-driven clarity around purchase intent and price sensitivity.

Thanks to the in-depth and honest qualitative feedback from the Highlight testers, they also had over 100 new product reviews on their website.

Claims testing made easy

Trusted by teams of 1 to 1000+

Root your claims testing in the physical product experience

Breakdown silos and streamline your launch with product testing for every team

Use the highest industry standards for claims substantiation

Keep your claims relevant, effective, and accurate over time

Claims Validation for Wile Perimenopause Supplement

Claims Testing: Frequently Asked Questions

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