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Privacy Notice

Privacy Policy

Last Updated: April 7, 2023

This privacy notice (the “Privacy Notice”) describes how Highlight Insights, Inc., d/b/a Highlight (“Highlight”, “we”, “our” or “us”) obtains, uses and shares personal information and other information in connection with the operation of our website available at www.letshighlight.com (the “Site”) and related services, including the product testing, surveys, questionnaires, polls, forums and other research projects offered to the members of the Highlight community (the “Services”). enable consumer brands and other companies that partner with us (“Brand Partners”) to receive product feedback from consumers through our product discovery and testing mechanisms.
Highlight makes efforts to conform its privacy and security practices to applicable laws, codes, and regulations, including without limitation the California Consumer Privacy Act (“CCPA”), the Virginia Consumer Data Privacy Act (“VCDPA”), and other state and federal privacy laws as they become effective, including without limitation the Colorado Privacy Act (“CPA”); the Connecticut Data Privacy Act (“CTDPA”); and the Utah Consumer Privacy Act (“UCPA”). For more information, see the section titled “Your Rights Over Your Personal Information” below.


Highlight obtains information (i) you provide when accessing our Site, including if you apply to become a member of the Highlight community; (ii) you share as part of your feedback, by completing surveys or otherwise as a member of the Highlight community; (iii) automatically collected about your interactions with the Site and Services, and (iv) from other sources.

Personal Information You Provide When Accessing Our Site
If you choose to contact us or complete a form on our Site, including to apply to become a member of the Highlight community, we collect personal information such as name, email, zip code, other answers to form questions and other information you share with us.
If you choose to contact us or complete a form on our Site as a representative of a Brand Partner, we collect personal information, including your business contact information.

Personal Information You Provide When You Become a Highlight Community Member (Products Tester)
If you become a member of the Highlight community, you will be asked to provide your personal information to create your account and in connection with the feedback about the products you are sent for testing, surveys we ask you to complete or other initiatives in which you participate.  The information we obtain about you includes:

  • Contact Information (e.g., first and last name, phone number, email address, mailing address).
  • Login Credentials (e.g., username).
  • Demographic information (e.g., gender, employment information, ethnicity, birth year).
  • Interests and preferences information.
  • Information you submit in relation to your participation in the Highlight community. This information varies depending on the initiatives in which you participate in, and may include comments, photos, videos, and other content or information you choose to share with or submit to us. It may also include information you submit about others (e.g., members of your household).  

Note that some features of the Site or Services may not work if you choose not to provide the requested information.

Information You Give Us About Others
You may give us information about other people, including about the members of your household. Do not give us information about others unless you are authorized or have their consent to do so. We will use their information for the purposes described in this Privacy Notice.

Information Automatically Collected About Your Interactions With The Site and Services
Highlight, our service providers and third parties may automatically collect information when you interact with or use our Site and Services, including through cookies, web beacons, software development kits (SDK’s) and other technologies (collectively “Cookies”). We and our service providers use Cookies to administer and understand usage and improve our Site and Services. We may also use Cookies to collect aggregate information about users. This may include information about your device and browser, including IP address or mobile device advertising identifiers, as well as information about how you and others use, interact with the Site. This collection may take place while you are using the Site, completing a survey or otherwise interacting or engaging with the Services. The information collected for these purposes may be disclosed to or collected directly by our third-party web analytics service providers such as Google Analytics. For more information about the use of Cookies for Interested-Based Advertising, see the section Interest-Based Advertising.

Information Obtained From Other Sources
We receive personal information and additional data about you from other sources and it may be combined with the information we have about you. For example, we obtain data from social media sign in or log in feature providers, such as Facebook. We receive certain personal information tied to your social media account when you use these features. To limit the information we receive from social media platforms, please check with the social media platform(s) you used to log in to learn how you can limit their ability to share your information with other parties.


We use the personal information we obtain from our Site and Services for several purposes, including, but not limited to:

  • Providing you with the Services, including identifying and authenticating user accounts and facilitating the shipment of products for testing, connecting you with Brand Partners and matching you with Brand Partners’ products;
  • Communicating with you about Highlight’s Site or Services, updates and new products, our Brand Partners’ initiatives or promotions, including by sending you emails or text messages, depending on your communication preferences;
  • Creating research and insights for our Brand Partners about their products and Highlight community members and analyzing how you and others interact with and respond to Brand Partners’ offerings;
  • Generating and analyzing statistics about your use of the Site and Services and improving the user experience;
  • Developing, managing and conducting advertising and marketing campaigns, promotions and offers, including about our Site, Services and offerings, or third parties’ products, services and other initiatives;
  • Complying with and enforcing applicable industry and legal requirements (including legal process such as court orders, warrants or subpoenas) and fulfilling contractual obligations; and
  • Detecting, preventing and responding to fraud or abuse of the Site and Services; and
  • If you are a Brand Partner, providing you with the contracted products or services, and as otherwise appropriate for our business or internal purposes.

We may also aggregate the personal information we obtain through our Services (the “Aggregated Data”) and use it for analytics, benchmarking, our own marketing efforts and other business purposes. We may augment such Aggregated Data with data we obtain from other sources.

Interest-Based Advertising
On our Site, we and third parties may collect information about your online activities to provide you with advertising about services or products tailored to your interests. You may see certain advertisements on other websites or apps because we or such third-parties participate in advertising networks. Ad networks track your online activities over time by collecting information through automated means, including through the use of Cookies. The information ad networks may collect includes information about your visits to apps and websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the apps and websites. This data collection takes place on our Site or Services and on third-party websites or apps that participate in the ad networks. This process allows us and third-parties to deliver more tailored advertising. In addition, it helps us track the effectiveness of our marketing efforts. In serving interest-based ads, Highlight adheres to the Self-Regulatory Principles for Online Behavioral Advertising and Application of Self-Regulatory Principles to Mobile Environment developed by the Digital Advertising Alliance. To learn how to opt out of interest-based advertising in the browser or the app environment: see the section Interest-Based Ads Opt-Outs.


We may share the personal information we obtain in connection with the operation of the Site and Services:

  • With service providers who work on our behalf, business partners and other third-party partners that provide features or functionalities we integrate into our Site and Services, such as email communication providers;
  • With our attorneys, accountants, auditors or other advisors, as necessary or appropriate;
  • To protect our rights or the rights of others including detecting, preventing and responding to fraud, potentially illegal activities or misuse of the Site or Services, intellectual property infringement or other violations of law, this Privacy Notice, applicable Terms and other policies;
  • To the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition or sale of all or a portion of our assets (including in the event of a reorganization, dissolution or liquidation); and
With third parties for any purpose with your consent or otherwise at your direction.
In addition, we may share Aggregated Data with third-parties for any purpose. We share your feedback and input about tested products with Brand Partners in a de-identified manner.



Our Site and Services may contain links to other websites, apps or online services operated by companies not affiliated with Highlight, such as social media functions like Facebook, Twitter or Instagram widgets. These functions and widgets may collect information about users, including which pages were visited and the IP address of the device you use to connect to the internet. We are not responsible for the content and data handling practices of any third-party websites, apps or services, and we encourage you to review the privacy policies or notices published by relevant third-parties.


The Site and Services are not intended to be used by children under the age of 13.  Highlight does not knowingly collect personal information from children under the age of 13. If you learn that a child under the age of 13 has created a Highlight account or provided us with personal information, please contact us as indicated in the “Contact Us” section below.


Highlight maintains reasonable administrative, technical and physical safeguards to protect the personal information obtained through the Site or Services. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we make reasonable efforts to protect your personal information, we cannot guarantee its absolute security.


Depending on your location, you may have certain rights under the law of your home jurisdiction with respect to your personal information in addition to those set forth below. To access, correct, request deletion of your personal information, or to request a copy of your personal information or opt out of the processing of your personal information in accordance with the law of your home jurisdiction, please contact us as provided in the “Contact Us” section below. Please note that California residents have additional rights as set forth in the “Notice to California Residents section” below.

  • Email Marketing Opt-Out
    You can opt out of receiving marketing and promotional communications from us by clicking in the unsubscribe link in the relevant email. Please keep in mind that if you opt-out of receiving marketing or promotional emails, we may still send you transactional emails or other communications relating to Highlight (e.g., to inform you of changes to the Site or Services).

  • Text message marketing
    If you choose to participate in a text message marketing campaign or promotion offered in connection with the Site or Services, you may opt out of receiving marketing texts from us by following the instructions contained in those messages (e.g., texting the word STOP) or provided to you when you elected to receive text message marketing.

  • Interest-Based Ads Opt-Outs
    To learn more about your rights in relation to interest-based advertising on your browser, including your choice to opt-out, you can follow the instructions provided by the Digital Advertising Alliance (“DAA”) at https://optout.aboutads.info (for browsers) and/or the Network Advertising Initiative (“NAI”) at http://optout.networkadvertising.org to place an opt-out cookie on your browser. These opt-out Cookies enable you to block participating companies from installing future Cookies. The DAA “AppChoices” tool allows you to limit the collection and use of information for Interest-Based advertising purposes by participating companies in the app environment. In addition, to limit interest-based advertising on your mobile device, you can review and adjust the settings provided by your device manufacturer, such as “Limit Ad Tracking” for iOS or “Opt-out of interest-based ads” for Android.

  • Analytics Opt-Outs
    The Site uses analytics, including third-party analytics provided by Google Analytics, to help improve the user experience and functionality. To opt-out of Google Analytics on your device or browser, see https://tools.google.com/dlpage/gaoptout and follow the instructions.


If you are a California resident, you have certain special rights under the California Consumer Privacy Act (CCPA).

Your Right to “Know”, to Request Deletion, and to Correct
You have the right to know the categories and specific pieces of personal information we have collected about you. You have the right to know the categories of sources from which the personal information has been collected, the business or commercial purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information for a business purpose.

You have the right to request deletion of personal information we’ve collected or maintain, subject to certain exceptions.

You also have the right to correct any inaccurate personal information that we maintain about you.

To exercise these rights contact us at 1-877-364-7077 or fill out the form at the following link. We may ask you to provide additional information, such as your full name, email address, or other basic personal information about you that we already have on file, in order to verify who is making the request.

Please note that any requested disclosures may only apply to the 12-month period preceding the request, depending on how difficult it is for us to retrieve the necessary information, and you are entitled to request disclosure regarding your personal information twice in any 12-month period.

Your Right to Opt Out
You have the right to opt out of the “sale” of your personal information. For more information on how to opt out, please click here. Note we do not “share” your personal information for cross-context behavioral advertising purposes, as defined in CCPA.

Your Right to Non-Discrimination
You have the right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA, including but not limited to by denying you services, charging different prices or rates, or providing you with a different level or quality of services.

Your Right to Use an Authorized Agent
You have the right to designate an authorized agent to make a request under the CCPA on your behalf. To designate an authorized agent, please contact us as provided below. In order to verify you have authorized an agent we will require a signed, written authorization from you.


The personal information collected in connection with the provision of the Site and Services will be processed in and subject to the laws of the United States, which may not provide the same level of protection for your personal information as your home country. The Site and Services are intended for consumers located in the United States only.


We may update this Privacy Notice from time to time to reflect changes in our privacy practices or applicable laws. We may, as permitted by law, make such changes without prior notice. We will publish the updated version on the Site and indicate at the top of the Privacy Notice when it was most recently updated.


Any dispute concerning the Site or Services (including our use of your personal information) will be resolved per the relevant provisions in the applicable Highlight terms, which govern your use of the Site and/or Services.


If you have any questions about this Privacy Notice or, in accordance with applicable laws, you would like to review or request changes to the personal information collected in connection with your use of the Site and Services, please contact us at support@highlighters.letshighlight.com.