Privacy Policy

Last Updated: December 19, 2025

This privacy notice (the “Privacy Notice”) describes how Highlight Insights, Inc., d/b/a Highlight (“Highlight”, “we”, “our” or “us”) obtains, uses and shares personal information and other information in connection with the operation of our website available at www.letshighlight.com (the “Site”) and related services, including the product testing, surveys, questionnaires, polls, forums and other research projects offered to the members of the Highlight community (the “Services”). enable consumer brands and other companies that partner with us (“Brand Partners”) to receive product feedback from consumers through our product discovery and testing mechanisms.

Highlight makes efforts to conform its privacy and security practices to applicable laws, codes, and regulations, including without limitation the California Consumer Privacy Act (“CCPA”), the Virginia Consumer Data Privacy Act (“VCDPA”), and other state and federal privacy laws as they become effective, including without limitation the Colorado Privacy Act (“CPA”); the Connecticut Data Privacy Act (“CTDPA”); and the Utah Consumer Privacy Act (“UCPA”). For more information, see the section titled “Your Rights Over Your Personal Information” below.

WHAT PERSONAL INFORMATION WE OBTAIN

Highlight obtains information (i) you provide when accessing our Site, including if you apply to become a member of the Highlight community; (ii) you share as part of your feedback, by completing surveys or otherwise as a member of the Highlight community; (iii) automatically collected about your interactions with the Site and Services, and (iv) from other sources.

Personal Information You Provide When Accessing Our Site

If you choose to contact us or complete a form on our Site, including to apply to become a member of the Highlight community, we collect personal information such as name, email, zip code, other answers to form questions and other information you share with us.

If you choose to contact us or complete a form on our Site as a representative of a Brand Partner, we collect personal information, including your business contact information.

Personal Information You Provide When You Become a Highlight Community Member (Products Tester)

If you become a member of the Highlight community, you will be asked to provide your personal information to create your account and in connection with the feedback about the products you are sent for testing, surveys we ask you to complete or other initiatives in which you participate.  The information we obtain about you includes:

• Contact Information (e.g., first and last name, phone number, email address, mailing address).

• Login Credentials (e.g., username).

• Demographic information (e.g., gender, employment information, ethnicity, birth year).

• Interests and preferences information.

• Information you submit in relation to your participation in the Highlight community. This information varies depending on the initiatives in which you participate in, and may include comments, photos, videos, and other content or information you choose to share with or submit to us. It may also include information you submit about others (e.g., members of your household).  

Note that some features of the Site or Services may not work if you choose not to provide the requested information.

Information You Give Us About Others

You may give us information about other people, including about the members of your household. Do not give us information about others unless you are authorized or have their consent to do so. We will use their information for the purposes described in this Privacy Notice.

Information Automatically Collected About Your Interactions With The Site and Services

Highlight, our service providers and third parties may automatically collect information when you interact with or use our Site and Services, including through cookies, web beacons, software development kits (SDK’s) and other technologies (collectively “Cookies”). We and our service providers use Cookies to administer and understand usage and improve our Site and Services. We may also use Cookies to collect aggregate information about users. This may include information about your device and browser, including IP address or mobile device advertising identifiers, as well as information about how you and others use, interact with the Site. This collection may take place while you are using the Site, completing a survey or otherwise interacting or engaging with the Services. The information collected for these purposes may be disclosed to or collected directly by our third-party web analytics service providers such as Google Analytics. For more information about the use of Cookies for Interested-Based Advertising, see the section Interest-Based Advertising.

• EU/EEA & UK users: Cookies and tracking require explicit opt-in consent, which can be withdrawn at any time here.

• US users: Cookies are disclosed per state and local regulations including but not limited to the CCPA.

Information Obtained From Other Sources

We receive personal information and additional data about you from other sources and it may be combined with the information we have about you. For example, we obtain data from social media sign in or log in feature providers, such as Facebook. We receive certain personal information tied to your social media account when you use these features. To limit the information we receive from social media platforms, please check with the social media platform(s) you used to log in to learn how you can limit their ability to share your information with other parties.

LEGAL BASES FOR THE INFORMATION WE OBTAIN

The legal bases for the information we obtain from our Site and Services include, but are not limited to:

Category	Examples	Purpose	Legal Basis (GDPR / UK GDPR)	Retention
Identifiers	Name, email, IP address	Account management, support	Contract / Legitimate interest	Until account deletion
Usage Data	App usage, interactions	Product improvement, analytics	Legitimate interest	2 years
Product Testing Data	Survey responses, multimedia shared	Delivery of services	Legitimate interest / Consent	Until withdrawal or account deletion
Communications	Emails, chat messages	Support, marketing	Consent / Contract	Until withdrawal or account deletion
Payment Data	Billing info	Payment processing	Contract	7 years for accounting

 

Additional information describing our usage of these data is included below.

HOW WE USE THE PERSONAL INFORMATION WE OBTAIN

We use the personal information we obtain from our Site and Services for several purposes, including, but not limited to:

• Providing you with the Services, including identifying and authenticating user accounts and facilitating the shipment of products for testing, connecting you with Brand Partners and matching you with Brand Partners’ products;

• Communicating with you about Highlight’s Site or Services, updates and new products, our Brand Partners’ initiatives or promotions, including by sending you emails or text messages, depending on your communication preferences;

• Creating research and insights for our Brand Partners about their products and Highlight community members and analyzing how you and others interact with and respond to Brand Partners’ offerings;

• Generating and analyzing statistics about your use of the Site and Services and improving the user experience;

• Developing, managing and conducting advertising and marketing campaigns, promotions and offers, including about our Site, Services and offerings, or third parties’ products, services and other initiatives;

• Complying with and enforcing applicable industry and legal requirements (including legal process such as court orders, warrants or subpoenas) and fulfilling contractual obligations; and

• Detecting, preventing and responding to fraud or abuse of the Site and Services; and

• If you are a Brand Partner, providing you with the contracted products or services, and as otherwise appropriate for our business or internal purposes.

We may also aggregate the personal information we obtain through our Services (the “Aggregated Data”) and use it for analytics, benchmarking, our own marketing efforts and other business purposes. We may augment such Aggregated Data with data we obtain from other sources.

Interest-Based Advertising

On our Site, we and third parties may collect information about your online activities to provide you with advertising about services or products tailored to your interests. You may see certain advertisements on other websites or apps because we or such third-parties participate in advertising networks. Ad networks track your online activities over time by collecting information through automated means, including through the use of Cookies. The information ad networks may collect includes information about your visits to apps and websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the apps and websites. This data collection takes place on our Site or Services and on third-party websites or apps that participate in the ad networks. This process allows us and third-parties to deliver more tailored advertising. In addition, it helps us track the effectiveness of our marketing efforts. In serving interest-based ads, Highlight adheres to the Self-Regulatory Principles for Online Behavioral Advertising and Application of Self-Regulatory Principles to Mobile Environment developed by the Digital Advertising Alliance. To learn how to opt out of interest-based advertising in the browser or the app environment: see the section Interest-Based Ads Opt-Outs.

RETENTION OF PERSONAL DATA

We retain personal data only as long as necessary for the purposes outlined above or as required by law. Retention periods are noted in the Information We Collect table above.

WITH WHOM WE MAY SHARE YOUR PERSONAL INFORMATION

We may share the personal information we obtain in connection with the operation of the Site and Services:

• With service providers who work on our behalf, business partners and other third-party partners that provide features or functionalities we integrate into our Site and Services, such as email communication providers;

• With our attorneys, accountants, auditors or other advisors, as necessary or appropriate;

• To protect our rights or the rights of others including detecting, preventing and responding to fraud, potentially illegal activities or misuse of the Site or Services, intellectual property infringement or other violations of law, this Privacy Notice, applicable Terms and other policies;

• To the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition or sale of all or a portion of our assets (including in the event of a reorganization, dissolution or liquidation); and

• With third parties for any purpose with your consent or otherwise at your direction.

In addition, we may share Aggregated Data with third-parties for any purpose. We share your feedback and input about tested products with Brand Partners in a de-identified manner.

SUBPROCESSORS

Highlight may engage third-party service providers (“subprocessors”) to process personal data on our behalf, for example, to provide hosting, analytics, or customer support services. By using Highlight’s services, you acknowledge and agree that your data may be processed by these subprocessors in accordance with this Privacy Policy. A current list of our subprocessors, including the data processing activities they perform, is available here.

Subprocessor	Address	Categories of data processed	Nature and Purpose of Processing	Location of Processing
Amazon Web Services, Inc.	410 Terry Avenue North, Seattle, WA 98109-5210, USA	Personal and research data contained in Highlighter and Customer accounts	Cloud hosting provider	Tenant-specific: USA or EU
Typeform	370 Brannan Street, San Francisco, CA 94107, USA	Highlighter identifiers, survey response data	Survey provider	USA
Alchemer	168 Centennial Parkway, Suite 250, Louisville, CO 80027, USA	Highlighter identifiers, survey response data	Survey provider	USA
Hubspot	25 First Street, Cambridge, MA 02141, USA	Customer and research data	Customer Relationship Management (CRM)	USA
Freshdesk	2950 S. Delaware Street, Suite 201, San Mateo, CA 94403, USA	Highlighter contact details	Customer support	USA
Fivetran	1221 Broadway Street, Floor 20, San Francisco, CA 94612, USA	Personal and research data contained in Highlighter and Customer accounts	Extract, Transform, Load (ETL)	USA
Snowflake	Suite 3A, 106 East Babcock Street, Bozeman, MT 59715, USA	Personal and research data contained in Highlighter and Customer accounts	Data Warehouse	USA
Looker (Google Cloud)	101 Church Street, 4th Floor, Santa Cruz, CA 95060, USA	Personal and research data contained in Highlighter and Customer accounts	Business Analytics	USA
Aftership, inc.	Unit 2, 38/F, One Midtown, No. 11 Hoi Shing Road, Tsuen Wan, Hong Kong	Highlighter mailing addresses	Shipment tracking	USA
Amplitude	201 3rd Street, Suite 200, San Francisco, CA 94103	Customer profile data	Product analytics	USA
Datadog	620 8th Ave, 45th Floor, New York, NY 10018, USA	De-identified Highlighter and Customer data	Software logs and telemetry data	USA
Google Analytics	600 Amphitheatre Parkway Mountain View, CA 94043, USA	De-identified customer data	Marketing analytics provider	USA
Chilipiper	309 Gold Street, Suite 28E Brooklyn, NY 1120	Customer data	Sales scheduling	USA
Hightouch	110 S. Main St. Suite 600, Wichita, KS 67202	Customer data and research data	ETL for Snowflake <> Hubspot	USA
VoxPopMe	4610 S. Ulster St., Suite 150, Denver, CO 80237, USA	Highlighter contact details, survey response data	Multimedia (video) survey provider	USA

We ensure that all subprocessors implement appropriate technical and organizational measures to protect your personal data in compliance with applicable data protection laws. We will update this list as subprocessors change.

LINKS TO OTHER WEBSITES, APPS OR SERVICES

Our Site and Services may contain links to other websites, apps or online services operated by companies not affiliated with Highlight, such as social media functions like Facebook, Twitter or Instagram widgets. These functions and widgets may collect information about users, including which pages were visited and the IP address of the device you use to connect to the internet. We are not responsible for the content and data handling practices of any third-party websites, apps or services, and we encourage you to review the privacy policies or notices published by relevant third-parties.

CHILDREN

The Site and Services are not intended to be used by children under the age of 13.  Highlight does not knowingly collect personal information from children under the age of 13. If you learn that a child under the age of 13 has created a Highlight account or provided us with personal information, please contact us as indicated in the “Contact Us” section below.

HOW WE PROTECT YOUR PERSONAL INFORMATION

Highlight maintains reasonable administrative, technical and physical safeguards to protect the personal information obtained through the Site or Services. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we make reasonable efforts to protect your personal information, we cannot guarantee its absolute security.

YOUR RIGHTS OVER YOUR PERSONAL INFORMATION 

Depending on your location, you may have certain rights under the law of your home jurisdiction with respect to your personal information in addition to those set forth below. To access, correct, request deletion of your personal information, or to request a copy of your personal information or opt out of the processing of your personal information in accordance with the law of your home jurisdiction, please contact us at privacy@letshighlight.com. Please note that California residents, or residents of states which grant you a similar right, have additional rights as set forth in the “Notice to California Residents section” below.

• Email Marketing Opt-Out

  You can opt out of receiving marketing and promotional communications from us by clicking in the unsubscribe link in the relevant email. Please keep in mind that if you opt-out of receiving marketing or promotional emails, we may still send you transactional emails or other communications relating to Highlight (e.g., to inform you of changes to the Site or Services).

• Text message marketing

  If you choose to participate in a text message marketing campaign or promotion offered in connection with the Site or Services, you may opt out of receiving marketing texts from us by following the instructions contained in those messages (e.g., texting the word STOP) or provided to you when you elected to receive text message marketing.

• Interest-Based Ads Opt-Outs

  To learn more about your rights in relation to interest-based advertising on your browser, including your choice to opt-out, you can follow the instructions provided by the Digital Advertising Alliance (“DAA”) at https://optout.aboutads.info (for browsers) and/or the Network Advertising Initiative (“NAI”) at http://optout.networkadvertising.org to place an opt-out cookie on your browser. These opt-out Cookies enable you to block participating companies from installing future Cookies. The DAA “AppChoices” tool allows you to limit the collection and use of information for Interest-Based advertising purposes by participating companies in the app environment. In addition, to limit interest-based advertising on your mobile device, you can review and adjust the settings provided by your device manufacturer, such as “Limit Ad Tracking” for iOS or “Opt-out of interest-based ads” for Android.

• Analytics Opt-Outs

  The Site uses analytics, including third-party analytics provided by Google Analytics, to help improve the user experience and functionality. To opt-out of Google Analytics on your device or browser, see https://tools.google.com/dlpage/gaoptout and follow the instructions.

NOTICE TO RESIDENTS OF THE UNITED KINGDOM AND EUROPEAN UNION

You have the following rights regarding your personal data:

1. Access: Request a copy of your data in a structured, machine-readable format.

2. Rectification: Correct inaccurate or incomplete data.

3. Erasure (“Right to be Forgotten”): Request deletion of your personal data.

4. Restriction of Processing: Temporarily limit how we use your data.

5. Objection: Object to processing for direct marketing or legitimate interests.

6. Data Portability: Receive your data in a format suitable for transfer to another service.

7. Automated Decision-Making / Profiling: Opt-out of decisions made solely by automated processes with legal or significant effect.

To exercise these rights:

• EU/EEA users: Contact your national supervisory authority (e.g., CNIL in France, Bundesbeauftragte in Germany).

• UK users: Contact the Information Commissioner’s Office (ICO) (https://ico.org.uk).

• All users: You may also contact us directly at privacy@letshighlight.com.

Additionally, in the event of a personal data breach that risks the rights of individuals in the EU/EEA or UK, we will notify the relevant supervisory authority within 72 hours and affected users without undue delay.

NOTICE TO CALIFORNIA RESIDENTS

If you are a California resident, or a resident of a state which grants you similar rights, you have certain special rights under the California Consumer Privacy Act or equivalent legislation (CCPA).

Your Right to “Know”, to Request Deletion, and to Correct

You have the right to know the categories and specific pieces of personal information we have collected about you. You have the right to know the categories of sources from which the personal information has been collected, the business or commercial purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information for a business purpose.

You have the right to request deletion of personal information we’ve collected or maintain, subject to certain exceptions.

You also have the right to correct any inaccurate personal information that we maintain about you.

To exercise these rights contact us at privacy@letshighlight.com. We may ask you to provide additional information, such as your full name, email address, or other basic personal information about you that we already have on file, in order to verify who is making the request.

Please note that any requested disclosures may only apply to the 12-month period preceding the request, depending on how difficult it is for us to retrieve the necessary information, and you are entitled to request disclosure regarding your personal information twice in any 12-month period.

Your Right to Opt Out

You have the right to opt out of the “sale” of your personal information. For more information on how to opt out, please click here. Note we do not “share” your personal information for cross-context behavioral advertising purposes, as defined in CCPA.

Your Right to Non-Discrimination

You have the right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA, including but not limited to by denying you services, charging different prices or rates, or providing you with a different level or quality of services.

Your Right to Use an Authorized Agent

You have the right to designate an authorized agent to make a request under the CCPA on your behalf. To designate an authorized agent, please contact us as provided below. In order to verify you have authorized an agent we will require a signed, written authorization from you.

INTERNATIONAL DATA TRANSFERS

Your personal information may be processed in countries outside your country of residence, including the United States. While the laws in these countries may not provide the same level of protection for personal information as the laws of your home country, we ensure that all transfers of personal data are conducted in compliance with applicable data protection laws.

• EU/EEA and UK users: Personal data transferred outside the EEA or UK is safeguarded by appropriate mechanisms, such as Standard Contractual Clauses (SCCs) or other legal transfer instruments approved under EU or UK data protection law.

• US users: Personal data is processed in and subject to the laws of the United States, which may differ from protections in your home jurisdiction.

By using our Site and Services, you acknowledge and consent to these international transfers and the associated processing.

CHANGES TO THIS PRIVACY NOTICE

We may update this Privacy Notice from time to time to reflect changes in our privacy practices or applicable laws. We may, as permitted by law, make such changes without prior notice. We will publish the updated version on the Site and indicate at the top of the Privacy Notice when it was most recently updated. 

DISPUTE RESOLUTION

Any dispute concerning the Site or Services (including our use of your personal information) will be resolved per the relevant provisions in the applicable Highlight terms, which govern your use of the Site and/or Services.

CONTACT US

If you have any questions about this Privacy Notice or, in accordance with applicable laws, you would like to review or request changes to the personal information collected in connection with your use of the Site and Services, please contact us at privacy@letshighlight.com.