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The Highlight Sustainability Report 2025: What Beauty Consumers Want

See how consumer preferences are shaping the beauty industry and beyond.

In this report
  • Look at year-over-year changes in the data from 2024
  • Examine how different generations of consumers have different expectations for sustainability
  • Take a deep dive into how consumer preferences for sustainability shape the beauty and personal care categories specifically

We asked 2,600 members of the nationwide Highlight community to weigh in with their opinions on sustainability in beauty and personal care, and their in-depth, thoughtful responses provide insights every brand can benefit from.

Get the full report

Fill out the form below and we’ll send you straight to the download.