![[Image] Highlight team Holiday party 2022](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png?width=1920&height=1080&name=%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png)
![Images for Whats New in the Platform page [product marketing]](https://www.letshighlight.com/hs-fs/hubfs/Images%20for%20Whats%20New%20in%20the%20Platform%20page%20%5Bproduct%20marketing%5D.gif?width=1000&height=700&name=Images%20for%20Whats%20New%20in%20the%20Platform%20page%20%5Bproduct%20marketing%5D.gif "Images for Whats New in the Platform page [product marketing]")
.png?width=1200&height=627&name=Product%20screens%20(5).png "Product screens (5)")
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Blueprints make survey-building quick & easy
Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.
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Build niche tester audiences with more filters
New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.
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Copy and paste past projects to move faster
Keep your research rolling by re-using past surveys and audiences to action your next project quickly.
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NEW IN THE PLATFORM
Test concepts before you invest a cent in prototyping
Don't risk waste and missing consumer expectations. Upload your flavor, package, product ideas and more to get honest feedback from Highlight's nationwide community of highly articulate respondents.
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NEW IN THE PLATFORM
Discover more ways to explore your data
We’ve packed even more insight and storytelling tools into the Highlight Explore tab:
- Use the new stacked bar chart view to quickly get a read on important metrics.
- Analyze longitudinal studies with custom views that show only the relevant survey question results.
- Sort or filter verbatims by the product or concept they are tied to–and watch your response count update accordingly.
- For ranking questions, understand preferences at a glance by segmenting your data based on what ranked most or least highly.
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Digital surveys now live in the platform
Highlight users can now run digital surveys – no physical products or concept stimuli required! Ask our nationwide community of panelists (who we endearingly call our Highlighters) the questions that matter most, and see those high-quality consumer insights roll in in real time.
Move even faster with confidence in AI-powered quality checks
Highlight now assures data quality in real-time, providing valid results faster than you can click “refresh.”
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Add video responses to your research
Bring the consumer voice to life with video submissions from your research participants. Video surveys are integrated into the survey design step for greater control and customization.
Smart suggestions for survey edits
Highlight’s Survey Blueprints now provide smart suggestions for the best way to edit your questions and other aspects of your survey to ensure you’re using best practices in every detail.
Automated survey checks to keep you in check
Nothing ruins a research team’s day more than launching with errors that compromise your data. That's why Highlight's platform prevents duplicate answer choices within the same question and warns you when there are repeated questions in the same survey.
Save time with bulk edit functionality
Spend less time prepping your survey and more time enjoying the results. Upload the same image stimulus to all questions, update a field in all questions with one click, or use checkboxes or Select All to make bulk edits to your survey. And if you ever regret a click, you can always reset your survey to the original Blueprint.
Blueprints make survey-building quick & easy
Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.
Build niche tester audiences with more filters
New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.
Copy and paste past projects to move faster
Keep your research rolling by re-using past surveys and audiences to action your next project quickly.
![[FY25][Q1] Product designs for GA landing page (1)](https://www.letshighlight.com/hubfs/%5BFY25%5D%5BQ1%5D%20Product%20designs%20for%20GA%20landing%20page%20(1).svg "[FY25][Q1] Product designs for GA landing page (1)")
.png?width=800&height=500&name=Penalty%20analysis%20(3).png "Penalty analysis (3)")
.png?width=2000&height=1250&name=Personalized%20homepage%20(1).png "Personalized homepage (1)")
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See the latest original research from the Highlight Community of product testers assessing consumer sentiment and household spending habits.
DOWNLOAD NOW
Prior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
Read now-1.png?width=300&name=The%20highlight%20reel%20innovation%20on%20tap%20screen%20caps%20(1)-1.png)
In this session from Highlight Spark, Spindrift VP and Williams Sonoma and Grove Collective alum Jon Silverman shares how to build a better-for-you brand people love.
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