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Blueprints make survey-building quick & easy
Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.
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Build niche tester audiences with more filters
New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.
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Copy and paste past projects to move faster
Keep your research rolling by re-using past surveys and audiences to action your next project quickly.
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Make sense of open-ended responses in seconds
Gather real-time insights as your open-end responses come in with a summary overview of your responses, common topics mentioned, the percentage that were positive or negative, and keyword search.
Automated survey checks to keep you in check
Nothing ruins a research team’s day more than launching with errors that compromise your data. That's why Highlight's platform prevents duplicate answer choices within the same question and warns you when there are repeated questions in the same survey.
Save time with bulk edit functionality
Spend less time prepping your survey and more time enjoying the results. Need to upload an image stimulus to all your survey questions? Just hit Apply to All. Need to update a field for every survey question? Just hit Apply to All.
Blueprints make survey-building quick & easy
Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.
Build niche tester audiences with more filters
New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.
Copy and paste past projects to move faster
Keep your research rolling by re-using past surveys and audiences to action your next project quickly.
.gif?width=1000&height=700&name=Images%20for%20Whats%20New%20in%20the%20Platform%20page%20%5Bproduct%20marketing%5D%20(4).gif "AI-open end analysis")
-1.png?width=1000&height=664&name=Penalty%20Analysis_Mar25%20(1)-1.png "Penalty Analysis_Mar25 (1)-1")
![[FY25][Q1] Product designs for GA landing page (1)](https://www.letshighlight.com/hubfs/%5BFY25%5D%5BQ1%5D%20Product%20designs%20for%20GA%20landing%20page%20(1).svg "[FY25][Q1] Product designs for GA landing page (1)")
![Images for Whats New in the Platform page [product marketing] (1)](https://www.letshighlight.com/hs-fs/hubfs/Images%20for%20Whats%20New%20in%20the%20Platform%20page%20%5Bproduct%20marketing%5D%20(1).gif?width=1000&height=700&name=Images%20for%20Whats%20New%20in%20the%20Platform%20page%20%5Bproduct%20marketing%5D%20(1).gif "Images for Whats New in the Platform page [product marketing] (1)")
In the 2025 edition of the Highlight Sustainability Report, we look at year-over-year changes in the data from 2024 and explore how brands can create better products for people and the planet.
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Prior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
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In the latest episode of the Highlight Reel, we ask experts from R&D and Brand Marketing: How can we come together to make "green" the new black?
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