See the latest feature updates from Highlight

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Blueprints make survey-building quick & easy

Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.

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Build niche tester audiences with more filters

New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.

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Copy and paste past projects to move faster

Keep your research rolling by re-using past surveys and audiences to action your next project quickly.

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Manage project notifications

Control what team members get notified, and for what. The new bell icon at the top right of your Highlight platform brings you to customizable notification settings for every project and each member of your team. (And if someone’s missing, you can now invite them to join your account!)

Add new users to your team

Invite your colleagues to your Highlight account by hopping over to the Teams page and inviting them to join your project.

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Ranking questions are now in Crosstabs

Use your updated Crosstabs view to see which option respondents ranked as their top choice, listed as a percentage. Dig deeper by comparing results between segments such as age, gender, or geography.

Move even faster with confidence in AI-powered quality checks

Highlight now assures data quality in real-time, providing valid results faster than you can click “refresh.”

Add video responses to your research

Bring the consumer voice to life with video submissions from your research participants. Video surveys are integrated into the survey design step for greater control and customization.

Smart suggestions for survey edits

Highlight’s Survey Blueprints now provide smart suggestions for the best way to edit your questions and other aspects of your survey to ensure you’re using best practices in every detail.

Automated survey checks to keep you in check

Nothing ruins a research team’s day more than launching with errors that compromise your data. That's why Highlight's platform prevents duplicate answer choices within the same question and warns you when there are repeated questions in the same survey.

Save time with bulk edit functionality

Spend less time prepping your survey and more time enjoying the results. Upload the same image stimulus to all questions, update a field in all questions with one click, or use checkboxes or Select All to make bulk edits to your survey. And if you ever regret a click, you can always reset your survey to the original Blueprint.

Blueprints make survey-building quick & easy

Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.

Build niche tester audiences with more filters

New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.

Copy and paste past projects to move faster

Keep your research rolling by re-using past surveys and audiences to action your next project quickly.

Digital surveys are now live in the platform!

Highlight users can now run digital surveys – no physical products or concept stimuli required! Ask our nationwide community of panelists (who we endearingly call our Highlighters) the questions that matter most, and see those high-quality consumer insights roll in in real time.

Answer key questions like:

What type of consumer is most interested in my product idea?
Where can I find / engage with these consumers?
What motivates these types of consumers when it comes to choosing products in my category?
Where are the opportunities to win over these consumers? What are their unmet needs in this space?

Advanced survey building features are here

With 100+ Survey Blueprints and a robust Question Library to drag, drop, and in-line edit your way to the ideal survey, Highlight’s survey builder now has a slew of new functionality based on feedback from our users, including:

- Control how many choices can be selected on multiple choice questions–unlimited, exact number, or a range
- Exclusive “None of the above” option
- Set minimum and maximum character/word counts for open-end responses
- Pipe in responses from previous questions to question text
- Randomize questions and show multiple questions per page using question “groups”
- Star-rating questions
- Add bold or italic formatting
- Customizable question show logic

Search the Question Library for what you need

Add star rating questions

Bold or italicize words in your question

Advanced logic makes it easy to build non-linear flows and complex rules

Power faster data deep dives with Crosstabs

Cross tabulation is now live in the Highlight platform your way. As soon as your fieldwork wraps, you can look at Crosstabs either right in the platform or as a downloadable CSV.

Select different Product Groups (Nacho Cheese? Salsa Verde? Or both!) to view results.
Add Segments like Gen Z or Sprouts Shoppers to find the data stories you need.
Adjust your confidence level to anywhere from 80 to 99%, whatever your research requires.
View ranking questions as which option respondents most often ranked first