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![[Image] Highlight team Holiday party 2022](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png?width=1920&height=1080&name=%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png)
![Images for Whats New in the Platform page [product marketing]](https://www.letshighlight.com/hs-fs/hubfs/Images%20for%20Whats%20New%20in%20the%20Platform%20page%20%5Bproduct%20marketing%5D.gif?width=1000&height=700&name=Images%20for%20Whats%20New%20in%20the%20Platform%20page%20%5Bproduct%20marketing%5D.gif "Images for Whats New in the Platform page [product marketing]")
.png?width=1200&height=627&name=Product%20screens%20(5).png "Product screens (5)")
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Blueprints make survey-building quick & easy
Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.
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Build niche tester audiences with more filters
New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.
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Copy and paste past projects to move faster
Keep your research rolling by re-using past surveys and audiences to action your next project quickly.
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NEW IN THE PLATFORM
Test concepts before you invest a cent in prototyping
Don't risk waste and missing consumer expectations. Upload your flavor, package, product ideas and more to get honest feedback from Highlight's nationwide community of highly articulate respondents.
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Add video responses to your research
Bring the consumer voice to life with video submissions from your research participants. Video surveys are integrated into the survey design step for greater control and customization.
Smart suggestions for survey edits
Highlight’s Survey Blueprints now provide smart suggestions for the best way to edit your questions and other aspects of your survey to ensure you’re using best practices in every detail.
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Make sense of open-ended responses in seconds
Gather real-time insights as your open-end responses come in with a summary overview of your responses, common topics mentioned, the percentage that were positive or negative, and keyword search.
Automated survey checks to keep you in check
Nothing ruins a research team’s day more than launching with errors that compromise your data. That's why Highlight's platform prevents duplicate answer choices within the same question and warns you when there are repeated questions in the same survey.
Save time with bulk edit functionality
Spend less time prepping your survey and more time enjoying the results. Need to upload an image stimulus to all your survey questions? Just hit Apply to All. Need to update a field for every survey question? Just hit Apply to All.
Blueprints make survey-building quick & easy
Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.
Build niche tester audiences with more filters
New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.
Copy and paste past projects to move faster
Keep your research rolling by re-using past surveys and audiences to action your next project quickly.
.gif?width=1760&height=1100&name=New%20brand%20website%20images%20(2).gif "New brand website images (2)")
.png?width=800&height=500&name=Penalty%20analysis%20(3).png "Penalty analysis (3)")
![[FY25][Q1] Product designs for GA landing page (1)](https://www.letshighlight.com/hubfs/%5BFY25%5D%5BQ1%5D%20Product%20designs%20for%20GA%20landing%20page%20(1).svg "[FY25][Q1] Product designs for GA landing page (1)")
.png?width=600&height=338&name=Knowledge%20base%20(2).png "Knowledge base (2)")
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See the latest original research from the Highlight Community of product testers assessing consumer sentiment and household spending habits.
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Prior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
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In this session from Highlight Spark, Spindrift VP and Williams Sonoma and Grove Collective alum Jon Silverman shares how to build a better-for-you brand people love.
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