Create surveys & leverage results faster than ever
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Blueprints make survey-building quick & easy
Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.
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Build niche tester audiences with more filters
New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.
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Copy and paste past projects to move faster
Keep your research rolling by re-using past surveys and audiences to action your next project quickly.
Analyze and action your results faster than ever
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Add video responses to your research
Bring the consumer voice to life with video submissions from your research participants. Video surveys are integrated into the survey design step for greater control and customization.
Smart suggestions for survey edits
Highlight’s Survey Blueprints now provide smart suggestions for the best way to edit your questions and other aspects of your survey to ensure you’re using best practices in every detail.
Automated survey checks to keep you in check
Nothing ruins a research team’s day more than launching with errors that compromise your data. That's why Highlight's platform prevents duplicate answer choices within the same question and warns you when there are repeated questions in the same survey.

Save time with bulk edit functionality
Spend less time prepping your survey and more time enjoying the results. Upload the same image stimulus to all questions, update a field in all questions with one click, or use checkboxes or Select All to make bulk edits to your survey. And if you ever regret a click, you can always reset your survey to the original Blueprint.
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Blueprints make survey-building quick & easy
Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.
%20(3).png?width=690&height=500&name=Card%20images%20for%20Whats%20New%20in%20the%20Platform%20page%20carousel%20(690%20x%20%20500)%20(3).png)
Build niche tester audiences with more filters
New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.
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Copy and paste past projects to move faster
Keep your research rolling by re-using past surveys and audiences to action your next project quickly.
Make sense of open-ended responses in seconds
Those of us in consumer insights know that good qualitative feedback is worth its weight in gold. We also know it can be unwieldy to analyze in a systematic way. That’s where AI capabilities can make a researcher’s life about ten billion times easier–and that’s why AI-powered analysis is now live in the Highlight platform.
It's never been easier or faster to action your qualitative data. Click here to watch a longer preview.
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Get even more insights out of your Penalty Analysis & Scorecards
Thanks to feedback from users like you, Scorecards and Penalty Analysis are newly improved with customizable download settings–choose whatever survey, product(s), segment(s), and confidence level you want. Plus, you can group products in Penalty Analysis (such as protein-forward products or different color variations) to see which attributes are making the biggest impact on key metrics like overall liking.
Power faster data deep dives with Crosstabs
Cross tabulation is now live in the Highlight platform your way. As soon as your fieldwork wraps, you can look at Crosstabs either right in the platform or as a downloadable CSV.
- Select different Product Groups (Nacho Cheese? Salsa Verde? Or both!) to view results.
- Add Segments like Gen Z or Sprouts Shoppers to find the data stories you need.
- Adjust your confidence level to anywhere from 80 to 99%, whatever your research requires.

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Get started on your personalized homepage
The Highlight platform’s new homepage provides a personalized experience to your unique needs, whether that’s guiding you to project set up and Knowledge Base help for new users, or picking up right where you left off for returning users.
Get answers to your most burning business questions
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Resources, events, and more
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