Trusted by teams of 1 to 1000+
Targeting capabilities at scale
Our proprietary database and community offer virtually unlimited targeting abilities and scale.
- Gen Pop, census-balanced, nationally representative sample
- Custom panel/community builds
- On-demand advanced targeting and custom recruits for niche audiences
- (we source <1% incidence consumers!)
- Verified purchaser recruits
- Robust consumer profiling
- Typing tool overlays and segmentation
- 50% acceptance rate into the Highlight community for quality control
- 99.5% sign up for their next box for recontact-ability
- 90% survey completion rates
- 20-word average open-ended response counts
Messaging Refinement and Website Optimization for Explorer Cold Brew
As an emerging brand in the beverage category, Explorer Cold Brew came to Highlight to test
the positioning of its single-serve cold brew. The team wanted to better understand a consumer's purchasing journey on their website and gauge interest for potential new product innovations.
We packed and shipped 4 SKUs of Explorer's product to better-for-you coffee drinkers in the general population, balancing demographics such as age, region, and gender.
✅ 324 product samples sent nationwide
✅ 28 custom survey questions answered
✅ 4 days from product receipt until initial data
In less than 10 days, the Explorer Cold Brew team received comprehensive feedback on
both products from our Highlighters. They could then refine their messaging and online
purchasing experience to cater to their target audience.
Explore more from Highlight
We built BOLD to build loyalty, drive awareness, create engaging content, and receive targeted feedback for new and exciting initiatives at Highlight.Learn more & Register
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Choose faster innovation today.
See why brands like Nestlé, Estée Lauder, Colgate, and more trust Highlight with their physical product testing needs.