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Your ideal consumers right at your fingertips

Target consumers in our pre-screened, articulate, engaged, and mission-aligned community.

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Trusted by teams of 1 to 1000+

[FY23][Brand Logos] Alligned Estee Lauder
[FY23][Brand Logos] Alligned Nestle
[FY23][Brand Logos] Alligned Pepsi
[FY23][Brand Logos] Alligned Church and Dwight
[FY23][Brand Logos] Alligned Kings Hawaiian
[FY23][Brand Logos] Alligned-Colgate
[FY23][Brand Logos] Alligned Mondelez
[FY23][Brand Logos] Alligned P&G

Targeting capabilities at scale

Our proprietary database and community offer virtually unlimited targeting abilities and scale. 

We offer:

  • Gen Pop, census-balanced, nationally representative sample
  • Custom panel/community builds
  • On-demand advanced targeting and custom recruits for niche audiences
  • (we source <1% incidence consumers!)
  • Verified purchaser recruits
  • Robust consumer profiling
  • Typing tool overlays and segmentation
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Engaged community

Our approach to community size and growth prioritizes quality over quantity, so you feel confident in the feedback provided.
  • 50% acceptance rate into the Highlight community for quality control
  • 99.5% sign up for their next box for recontact-ability
  • 90% survey completion rates
  • 20-word average open-ended response counts


Insights In Action

Messaging Refinement and Website Optimization for Explorer Cold Brew


As an emerging brand in the beverage category, Explorer Cold Brew came to Highlight to test
the positioning of its single-serve cold brew. The team wanted to better understand a consumer's purchasing journey on their website and gauge interest for potential new product innovations.

[Blog Image] Explorer Cold Brew Bottle [Pride Month]


We packed and shipped 4 SKUs of Explorer's product to better-for-you coffee drinkers in the general population, balancing demographics such as age, region, and gender.

✅ 324 product samples sent nationwide

✅ 28 custom survey questions answered

✅ 4 days from product receipt until initial data


In less than 10 days, the Explorer Cold Brew team received comprehensive feedback on
both products from our Highlighters. They could then refine their messaging and online
purchasing experience to cater to their target audience.

Case Study - Explorer Cold Brew DATA

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See why brands like Nestlé, Estée Lauder, Colgate, and more trust Highlight with their physical product testing needs.