Think IHUTs have to be hard? Think again.
Highlight uses technology to streamline in-home usage testing and provide full visibility from recruit to data set.
Trusted by teams of 1 to 1000+
Real-world usage in a natural setting with in-home usage tests
IHUTs allow consumers to test products or services in their own homes, closely mimicking how they would actually use them in their day-to-day lives.
- Gain a more accurate representation of how consumers will interact with the product.
- Yield meaningful data and insights based on real-world usage.
- Gather tactical and specific feedback that builds on prior learnings.
Your flexible, agile IHUT product testing platform
- An engaged and diverse community with:
- 90% Completion rates
- Niche targeting
- Streamlined technology: Automated, turnkey IHUT platform to centralize your testing & data across your team.
- Integrated Logistics: We handle all product distribution. Frozen, refrigerated, blinding, repack, returns, you name it.
Product & Line Optimization For King's Hawaiian
King’s Hawaiian came to us to discuss potential line extensions. As a dominant player in the bakery space, King’s Hawaiian needed to understand consumer reactions to potential new products in the pipeline among current and potential customers.
We packed and shipped the new King’s Hawaiian products to a curated segment of our community for agile in-home testing in just two days.
✅ 180 buns sent nationwide
✅ 94% survey completion rate from targeted Highlighters
✅ 4 days from product receipt until initial data
In less than two weeks, King’s Hawaiian was ready to revise its roadmap for its new product line with an assessment of brand fit and product resonance among loyal and new customers. By understanding the key sensory insights, they were able to prioritize across products in the innovation pipeline.
Explore more from Highlight
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Tech-enabled in-home usage testing (IHUT) is revolutionizing the product testing landscape to gain real user feedback and valuable insights into the usability of products.Read now
Choose faster innovation today.
See why brands like Nestlé, Estée Lauder, Colgate, and more trust Highlight with their physical product testing needs.