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[Image][Hero] In-Home Usage Testing #1

Think IHUTs have to be hard?
Think again.

Highlight uses technology to streamline in-home product testing and provide full visibility from recruit to data set.


Trusted by teams of 1 to 1000+

[FY23][Brand Logos] Alligned Estee Lauder
[FY23][Brand Logos] Alligned Nestle
[FY23][Brand Logos] Alligned Pepsi
[FY23][Brand Logos] Alligned Church and Dwight
[FY23][Brand Logos] Alligned Kings Hawaiian
[FY23][Brand Logos] Alligned-Colgate
[FY23][Brand Logos] Alligned Mondelez
[FY23][Brand Logos] Alligned P&G

Real-world usage in a natural setting

IHUTs allow consumers to test products or services in their own homes, closely mimicking how they would actually use them in their day-to-day lives. 

  • Gain a more accurate representation of how consumers will interact with the product.
  • Yield meaningful data and insights based on real-world usage.
  • Gather tactical and specific feedback that builds on prior learnings.



Product Ethno Header Image #1
[Image][Use case] In-home usage testing platform

Your flexible, agile product testing platform

  • An engaged and diverse community with:
    • 90% Completion rates
    • Niche targeting
    • Representative
  • Streamlined technology: Automated, turnkey platform to centralize your testing & data across your team.
  • Integrated Logistics: We handle all product distribution. Frozen, refrigerated, blinding, repack, returns, you name it.


Insights In Action

Product & Line Optimization For King's Hawaiian


King’s Hawaiian came to us to discuss potential line extensions. As a dominant player in the bakery space, King’s Hawaiian needed to understand consumer reactions to potential new products in the pipeline among current and potential customers. 

[Image] Kings Hawaiian Score Card - Blurred


We packed and shipped the new King’s Hawaiian products to a curated segment of our community for agile in-home testing in just two days. 

✅ 180 buns sent nationwide

✅ 94% survey completion rate from targeted Highlighters

✅ 4 days from product receipt until initial data


In less than two weeks, King’s Hawaiian was ready to revise its roadmap for its new product line with an assessment of brand fit and product resonance among loyal and new customers. By understanding the key sensory insights, they were able to prioritize across products in the innovation pipeline. 

[FY23][Brand Logos] Alligned Kings Hawaiian



The future of product intelligence is here

See firsthand how our platform can provide you with reliable data, access to diverse and representative consumers, and a competitive edge against your rivals.