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Why Highlight What's Included
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Concept testing to identify winning ideas, earlier

Quickly iterate on your product concept ideas with Highlight's agile product testing platform.

[Image][Header] Ideation

Trusted by teams of 1 to 1000+

[FY23][Brand Logos] Alligned Estee Lauder
[FY23][Brand Logos] Alligned Nestle
[FY23][Brand Logos] Alligned Pepsi
[FY23][Brand Logos] Alligned Church and Dwight
[FY23][Brand Logos] Alligned Kings Hawaiian
[FY23][Brand Logos] Alligned-Colgate
[FY23][Brand Logos] Alligned Mondelez
[FY23][Brand Logos] Alligned P&G

Use quick-touch pulse surveys to guide your strategy

Don't wait until you have a physical product in front of you to ask your consumers for feedback. With the Highlight community of product testers and live data dashboards, you can select your target demographic, program your survey, and field results in just a few hours.

[Image] Concept Testing #1
[Image] Concept Testing #2

Get the quantitative data you need to validate early ideas

Within just a few days, the integrated Highlight community and data platform can answer questions like:

  • "Which beverage flavor wins with consumers?" through MaxDiff testing. 
  • "Which 3 SKUs will allow us to reach the most consumers?" through "TURF" testing.
  •  "Which packaging design resonates most with consumers?" through idea screening.

Bridge the digital/physical divide in product testing

Highlight owns and integrates both the digital and physical components needed for product testing. When you combine a nationwide community of product testers with logistics and shipping and Highlight's data platform, brands can use Highlight to make informed decisions, mitigate risk, and develop products that win.

Insights In Action

Concept Testing for Country Luau

Instant access to a live dashboard of results coming in on day 1 and an understanding of key product benefits and resonance with target consumers within 48 hours.

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The Country Luau team came to us in the pre-production phase of a product in the canned cocktail category. The team wanted to gather consumer insights on branding, pricing, and flavor, as well as appeal to younger country music fans in the southern regions of the United States.

Solution Highlight reached 120 consumers in the Highlight community who matched the Country Luau target demo. Highlighters provided feedback on four concepts via survey, in just two days. 

✅ 120 survey responses collected

✅ 4 concepts tested

✅ 2 Days of fielding

In less than 48 hours, the Country Luau team had robust quantitative and qualitative data on the product concept - which flavors and packaging were most appealing and how likely a consumer would be to purchase the beverages.

Case Study - Country Luau DATA


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See why brands like Nestlé, Estée Lauder, Colgate, and more trust Highlight with their physical product testing needs.