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Actionable insights, fast
Our product testing platform allows you to gather actionable insights about your product ideas in a fraction of the time. With Highlight’s platform, you can:
- Quickly iterate on your product ideas with less than 1 week to insights.
- Get feedback from your target consumer with advanced targeting and profiling capabilities.
- Dive deep with our quantitative and qualitative capabilities, giving you the right mix of foundational and tactical insights to steer your next stage of development.
Concept Testing for Country Luau
Instant access to a live dashboard of results coming in on day 1 and an understanding of key product benefits and resonance with target consumers within 48 hours.
The Country Luau team came to us in the pre-production phase of a product in the canned cocktail category. The team wanted to gather consumer insights on branding, pricing, and flavor, as well as appeal to younger country music fans in the southern regions of the United States.
✅ 120 survey responses collected
✅ 4 concepts tested
✅ 2 Days of fielding
In less than 48 hours, the Country Luau team had robust quantitative and qualitative data on the product concept - which flavors and packaging were most appealing and how likely a consumer would be to purchase the beverages.
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