Best Concept Testing Platform

Challenge

The Country Luau team came to us in the pre-production phase of a product in the canned cocktail category. The team wanted to gather consumer insights on branding, pricing, and flavor, as well as appeal to younger country music fans in the southern regions of the United States.

Solution Highlight reached 120 consumers in the Highlight community who matched the Country Luau target demo. Highlighters provided feedback on four concepts via survey, in just two days.

✅ 120 survey responses collected

✅ 4 concepts tested

✅ 2 Days of fielding

Result

In less than 48 hours, the Country Luau team had robust quantitative and qualitative data on the product concept - which flavors and packaging were most appealing and how likely a consumer would be to purchase the beverages.

Case Study - Country Luau DATA

Concept testing to identify winning ideas, earlier

Trusted by teams of 1 to 1000+

Use quick-touch pulse surveys to guide your strategy

Get the quantitative data you need to validate early ideas

Bridge the digital/physical divide in product testing

Concept Testing for Country Luau

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