Trusted by teams of 1 to 1000+
Use quick-touch pulse surveys to guide your strategy
Don't wait until you have a physical product in front of you to ask your consumers for feedback. With the Highlight community of product testers and live data dashboards, you can select your target demographic, program your survey, and field results in just a few hours.
Get the quantitative data you need to validate early ideas
Within just a few days, the integrated Highlight community and data platform can answer questions like:
- "Which beverage flavor wins with consumers?" through MaxDiff testing.
- "Which 3 SKUs will allow us to reach the most consumers?" through "TURF" testing.
- "Which packaging design resonates most with consumers?" through idea screening.
Tour the Highlight Platform
Get your questions answered and see the platform in action with a personalized demo.
Bridge the digital/physical divide in product testing
Highlight owns and integrates both the digital and physical components needed for product testing. When you combine a nationwide community of product testers with logistics and shipping and Highlight's data platform, brands can use Highlight to make informed decisions, mitigate risk, and develop products that win.
Concept Testing for Country Luau
Instant access to a live dashboard of results coming in on day 1 and an understanding of key product benefits and resonance with target consumers within 48 hours.
The Country Luau team came to us in the pre-production phase of a product in the canned cocktail category. The team wanted to gather consumer insights on branding, pricing, and flavor, as well as appeal to younger country music fans in the southern regions of the United States.
✅ 120 survey responses collected
✅ 4 concepts tested
✅ 2 Days of fielding
In less than 48 hours, the Country Luau team had robust quantitative and qualitative data on the product concept - which flavors and packaging were most appealing and how likely a consumer would be to purchase the beverages.
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