Best Concept Testing Platform

Actionable insights, fast.

Highlight's product testing platform gathers actionable insights about your product ideas with engaged consumers in a fraction of the time. Concept testing with the Highlight platform means you can:

Quickly iterate on your product ideas with less than 1 week to insights.
Get feedback from your target consumer with advanced targeting and profiling capabilities.
Dive deep with our quantitative and qualitative capabilities, giving you the right mix of foundational and tactical insights to steer your next stage of development.

Challenge

The Country Luau team came to us in the pre-production phase of a product in the canned cocktail category. The team wanted to gather consumer insights on branding, pricing, and flavor, as well as appeal to younger country music fans in the southern regions of the United States.

Solution Highlight reached 120 consumers in the Highlight community who matched the Country Luau target demo. Highlighters provided feedback on four concepts via survey, in just two days.

✅ 120 survey responses collected

✅ 4 concepts tested

✅ 2 Days of fielding

Result

In less than 48 hours, the Country Luau team had robust quantitative and qualitative data on the product concept - which flavors and packaging were most appealing and how likely a consumer would be to purchase the beverages.

Case Study - Country Luau DATA

Ideate with confidence using consumer feedback with Highlight's Concept Testing Platform.

Trusted by teams of 1 to 1000+

Kickstart the NPD lifecycle with clarity and confidence.

Actionable insights, fast.

Concept Testing for Country Luau

Explore more from Highlight

Choose faster innovation today.