Household Goods Testing

Test your products in-home

Are you tired of launching new products with no idea how they will perform in the market? Do you wish you had a way to get fast, reliable data on how your ideal consumers will react to your household goods products?

The Highlight platform allows you to test your products with real consumers in real-world scenarios, giving you the insights you need to make informed decisions about your product development and marketing strategies.

Fast data without compromising quality

Our platform is designed to deliver high-quality data in record time, so you can make decisions quickly and confidently. Whether you're launching a new cleaning product or trying to improve an existing toothbrush technology, Highlight gives you the insights you need to succeed in market.

Choose your target audience based on a variety of factors, including age, gender, income, and more. This allows you to get feedback from the people who matter most to your brand, so you can make decisions that will resonate.

Challenge

With a relentless focus on driving powerful, consumer-led innovation, the Cleaning team at Clorox needed quantitative and qualitative feedback ahead of their new home cleaning product launch.

This saturated category requires quick innovation to stay competitive. Clorox needed quality data—fast—to refine their go-to-market strategy.

Solution

Highlight recruited 2 groups of P3M category purchasers using the Highlight Community: one targeted segment for claims, and another for purchasers of a competitor product. The 7 day study ended with a 102% completion rate.

Result

Within 7 days, Clorox had:

Competitive intelligence: Testing against competitors clarified purchase intent, price sensitivity factors, and how to land in more shopping carts.
Knowledge of where to spend versus where to save: Performance and efficacy testing revealed opportunities for quick refinement and where further testing may be necessary before launch.
Lightning-fast follow: The Highlight platform’s speed to insights enabled a fast-follow study to optimize key sensory attributes before finalizing the launch timeline.

Put your household goods to the test with Highlight

Trusted by teams of 1 to 1000+

Test your products in-home

Fast data without compromising quality

Claims Testing for Clorox

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