Case Studies

Product & Line Optimization for King's Hawaiian

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Challenge

King’s Hawaiian came to us in February 2021 to discuss potential line extensions heading into the new year. As a dominant player in the bakery space, King’s Hawaiian needed to understand consumer reactions to potential new products in the pipeline among current and potential customers.

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Solution

We packed and shipped the new King’s Hawaiian products to a curated segment of our community for agile in-home testing in just two days.Kings Hawaiian Case Study Stats 2

Result 

In less than two weeks, King’s Hawaiian was ready to revise its roadmap for its new product line.

What we delivered:

        • Understanding of key sensory insights to optimize product formulation

        • Prioritization across products in the innovation pipeline

        • Assessment of brand fit and product resonance among loyal and new customers

        • Ranking of consumption occasions and in-home use case resonance

        • Qualitative depth via honest, unbiased open-ended product feedback


 

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