• Platform
  • Solutions
  • Resources
  • Partnerships
  • Become a Tester
  • Company
Why Highlight What's Included
[Image][Thumbnails][Resources] Recession Proof Product Performance Webinar 2
Webinar On Demand

Recession Proof Product Performance

Watch now
Method Testing - Audience Targeting 1

Method Series: Designing Your Test For Optimal Results

Read now

We're Hiring!

View Careers

We're Hiring!

View Careers
Platform Solutions Resources Partnerships Become a Tester Company
Customer Login BOOK A DEMO
Why Highlight What's Included Use Cases Industries Resources Highlighter Information Company
Customer Login BOOK A DEMO

Turnkey product testing logistics

Highlight uses technology to streamline in-home product testing and provide full visibility from recruit to data-set

[Image][FY23] Highlight Platform Timeline

Trusted by teams of 1 to 1000+

[FY23][Brand Logos] Alligned Estee Lauder
[FY23][Brand Logos] Alligned Nestle
[FY23][Brand Logos] Alligned Pepsi
[FY23][Brand Logos] Alligned Church and Dwight
[FY23][Brand Logos] Alligned Kings Hawaiian
[FY23][Brand Logos] Alligned-Colgate
[FY23][Brand Logos] Alligned Mondelez
[FY23][Brand Logos] Alligned P&G

From start to finish all within one game-changing project portal

Get started and set up your first project in less than 10 minutes and stay tuned as the page updates in real-time. Notifications keep you on track, letting you know everything from when a survey link is ready for your approval to when the dashboard is live with your in-field results.

[Image] Portal Product Testing steps (1)
[Image][Homepage toggle] Research and development V3

Shipping & Procurement

  • 1-day and 2-day shipping in sustainable packaging, including refrigerated and frozen
  • Relabeling and blinding of products
  • Re-packing of products in FDA-certified facilities (clean room)
  • Custom inserts for controlled testing
  • Randomization of products and cell-balancing
Insights In Action

Product Optimization Testing For Freestyle Snacks


As an emerging brand, Freestyle Snacks came to Highlight in April 2022 to discuss testing packaging for their soon-to-be-released snackable olives. With a mission to revolutionize snacking on whole foods, the goal of the test was to understand consumer reactions to the taste and flavors, as well as Freestyle Snacks packaging.

[Image][Blog]Free Style Snacking Kalamata Olives



We shipped three Freestyle Snacks flavors to a curated segment of "better for you" snack purchasers within our Highlighter community for agile in-home testing.

✅ 300 samples sent to...

✅ 100 Highlighters in North and Southeast regions

✅ 1 day from product receipt until initial data

✅ 92% completion rate


Freestyle Snacks received feedback on all three products and was able to make improvements to
their initial product line. They received ranking of overall enjoyment and product resonance of target consumers, benchmark data within the "better for you" snack category to leverage in retailer decks, and more.

Case Study - Free Style Snacks DATA


Get a personalized demo

Choose faster innovation today.

See why brands like Nestlé, Estée Lauder, Colgate, and more trust Highlight with their physical product testing needs.