We have strategic partnerships with aligned communities such as WeWork Labs, NewLab, and more. We have partners at undergraduate and graduate campuses, and sponsor industry events and programs, such as Startup CPG Pitch competitions and SKU accelerator cohorts. We’ve posted in Facebook groups like ‘plant-based men’ and ‘Peloton moms’ and ‘Northeast dog owners’ to strategically bring in the people that matter most to our brand partners. And of course, our word-of-mouth referral is strong. Our members love the experience of trying new products and giving feedback. Our referral rate is incredibly high, and we use our active and engaged base to expand our network organically. Bottom line is – we recruit unlike any other ‘panel’ out there because we are a vetted community of trusted consumers, motivated by the right reasons – discovering new products, and helping make them better.

Who's in your community?

• To be a member of the Highlight community, consumers must meet Articulation Score and Primary Purchaser requirements as a baseline.

• Beyond that, we strive to balance our demographics against census data and ensure a range and diversity of age, gender, HHI, ethnicity, and geographics.

• Our age range is 18-65, with an average age of 32 (we skew younger, because our brands have tended to tap this ‘crowd favorite’ audience). We have a strong cohort of pet owners, parents, plant-based and plant-forward consumers, and more. We are consistently evaluating our community makeup – demographics, psychographics, geographics – to meet our brand partners’ needs.

Bottom line – anyone you want. We’ve worked hard to build a proprietary community (we can call them a ‘panel’ if we must) that balances census data and is well-profiled, so that you can reach into any corner of the US and target the consumer you’d like to reach.

• Yes! We can support follow-up IDIs, focus groups, ethnos, and more.