We distribute your products to our Highlighters; a community of vetted, engaged consumers. They receive curated discovery boxes, then supply us with critical, quantitative and qualitative survey data through our research-optimized app.
Getting products in the hands of potential customers isn’t easy, especially amid COVID-19. With Highlight, we were able to sample our product with our core demographic and get candid and actionable customer feedback in days, helping us iterate quickly in product development & marketing processes.
When I reflect on our experience with Highlight, a few words come to mind – speed, quality, and thoroughness. Comparing to some previous home use tests, Highlight took on the heavy lifting of the logistics and shipping so that we could focus our attention on the learning and insights. The process allowed us to trial and speak directly with target, perfect our messaging and brand tagline, and ultimately ensure that we kept our consumer at the center of all communication. It was a great checkpoint in the creative process.
Just wanted to thank you again for all of your help and work on this project! Based on my prior experience with IHUTs, I am truly amazed at the speed at which you turned this around, and the quality of insights produced in just a few weeks! This is JUST what we needed! Looking forward to partnering again in the future!
That’s why we created Highlight — we’re not just raising the bar
for what consumers can expect — we’re helping brands clear it.
Why do we do what we do? So brands can spend less time trying to reach consumers, and more time getting to know them. So consumers have a direct hand in making a difference. Better communication means better products.
Choose the product you want to highlight, what you’d like to learn, and what kinds of audiences you’re interested in hearing from.
You work with our insights manager to create a research plan that’s designed with you in mind.
Send your products to Highlight’s fulfillment facility — or, if you like, our team can secure the products for you.
From here, we take care of everything — from distributing the products and survey to collecting feedback from our curated community.
Lonnie, A highlighter
Jonalen, A highlighter
Saudia, A highlighter
Jennifer, A highlighter
Hannah, A highlighter