Benchmark your products against your top competitors
Comprehensive competitive analysis that identifies quality gaps early and captures market opportunities — before your product launches.
Built for innovators. Loved by product teams. Trusted by leading brands.
The competitive intelligence to protect your market position
Standardized testing protocols compare your products against leading competitors — no guessing.
Comprehensive benchmarking surfaces quality issues early in development, not after launch.
Accelerate your timeline by concentrating on the attributes that actually drive consumer choice.
Reliable benchmarking that informs winning product strategies
Compare your products against market leaders across quality, functionality, and consumer preference metrics — the complete competitive picture of where you stand and where improvements matter most.
Clear documentation of performance differences quantifies the impact of potential changes, making it easier to prioritize R&D efforts and secure budget for product enhancements.
Track performance against competitors with up-to-date consumer feedback — spot emerging trends and shifting preferences while you still hold the competitive advantage.
How Clorox accelerated product launch readiness
- 102% completion rate achieved in just 7 days with targeted category purchasers
- Real-time insights within a week; complete analysis within 30 days of shipment
- Competitive intelligence clarified purchase intent, price sensitivity, and shopping cart strategy
- Lightning-fast follow-up study optimized sensory attributes before the launch timeline locked
Highlight was a cost-efficient, visual solution that provided trusted insights FAST.
Getting started is simple
Define your objectives, create your survey, and set parameters for your ideal testers.
We handle recruitment and distribution to get your products into the right homes.
Feedback streams into the platform and becomes actionable insight as it arrives.
Benchmark against your competitors and your category
Unbiased consumer feedback on effectiveness, texture, and satisfaction versus rivals.
Blind testing maps your strengths and weaknesses against established brands.
Confirm formulation, packaging, and positioning can compete before full-scale production.
Set internal quality targets against category leaders and track improvement over time.
Common competitive benchmarking questions
How trustworthy is the benchmarking data?
Typical surveys discard ~30% of responses as junk; Highlight’s screening achieves 1–2%. Benchmarks are built on consistent audiences, so you’re comparing apples to apples every time.
How fast can I benchmark without delaying launch?
Comprehensive competitive insights in approximately 3 weeks from recruit to final analysis — with turnkey logistics shipping product directly to testers.
How are benchmark comparisons kept meaningful?
Benchmark studies meet minimum sample sizes (typically n=100+), defined audience criteria, and standardized questions like overall appeal and purchase likelihood — tagged by category and stage for apples-to-apples reads.
Which attributes should I benchmark?
The ones that influence purchase and loyalty: concept appeal, sensory performance, functional reliability, package impact, claims delivery, and efficacy versus alternatives.
Related use cases
See all use casesTest your products head-to-head with competitors using authentic consumer insights. Make informed decisions that beat the competition.
Skip the guesswork. Get honest feedback from real customers in their own homes, in as little as 3 weeks.
Test flavor, texture, and aroma with real consumers in real homes. Honest sensory feedback — no lab required, results in weeks.
Find out if your product really stacks up
Precise benchmark comparisons reveal where your product wins and where it needs work — before launch.