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Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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The Highlight platform

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What's Included

Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Highlighter app + nationwide product testers

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The Platform
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Turn consumer insights into confident product decisions with proven apparel testing

Stop second-guessing your development choices—our rigorous testing delivers the actionable data you need to launch products that consumers actually want.

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Interested in becoming a product tester?

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Trusted by innovative brands across food & beverage, personal care, household products, and more.

[FY23][Brand Logos] Alligned Estee Lauder
[FY23][Brand Logos] Alligned Nestle
[FY23][Brand Logos] Alligned Pepsi
[FY23][Brand Logos] Alligned Church and Dwight
[FY23][Brand Logos] Alligned Kings Hawaiian
[FY23][Brand Logos] Alligned-Colgate
[FY23][Brand Logos] Alligned Mondelez
[FY23][Brand Logos] Alligned P&G
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TRUSTED APPAREL TESTING FOR CONFIDENT PRODUCT LAUNCHES

Speed up development with wear testing that protects your timeline and brand.
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Get actionable consumer insights in weeks–not months–through our product research platform that fit your product launch timeline.

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Make confident product decisions backed by real-world performance data that directly informs your product development process.

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Scale your testing capacity instantly without hiring additional staff or investing in expensive equipment and infrastructure.

WHY R&D AND CONSUMER INSIGHTS TEAMS CHOOSE HIGHLIGHT FOR APPAREL TESTING

We deliver precise testing data, capture authentic consumer feedback, and help you launch apparel products with confidence.

Rapid Turnaround Without Compromise

Get comprehensive testing results in days, not weeks, through our efficient testing protocols and dedicated project management. We understand your launch timelines are non-negotiable, so we've built our processes to deliver thorough analysis quickly, helping you stay on schedule without sacrificing product quality or safety standards.
Rapid Turnaround Without compromise
Consumer behavior analytics

Consumer Behavior Analytics

Beyond basic wear testing, we capture how consumers actually interact with your products through structured feedback collection and behavioral observation. This gives you insights into comfort, durability, and user satisfaction that directly inform design decisions and help predict market reception.

 

Detailed Reporting Dashboard

Our user-friendly dashboards transform complex testing data into clear, visual insights that your entire team can understand and act on. The intuitive interface consolidates all your apparel testing results in one place, making it easy to track progress, identify trends, and share findings with stakeholders across your organization.
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Hanes

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How Hanes Brands Transformed Product Development Through Strategic Apparel Testing

  • Accelerated testing timeline by 3+ weeks compared to previous vendors, with recruits completing in under one week versus industry standard of two weeks
  • Integrated wear testing as mandatory product development step, shifting from reactive to proactive approach with 33 tests completed in under 3 years
  • Eliminated product launch risks by catching and fixing critical product issues before market release, preventing potential revenue loss
  • Increased internal demand for consumer insights with product teams now proactively requesting wear tests instead of requiring persuasion from the insights team

Getting Started is Simple
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Design Your Test

Define your objectives, create your survey, and set parameters for your ideal testers.

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We Ship Your Products

We handle recruitment and distribution to get your products into the right homes.

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Collect & Analyze

Gather feedback through our platform and transform data into actionable insights.

Validate Apparel Products Before Market Launch
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Durability and Wear Testing

Simulate months or years of real-world use in controlled environments to predict product lifespan and performance. Catch potential quality issues before they become customer complaints or warranty claims.

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Competitive Performance Analysis

Compare your products against market leaders through blind consumer testing protocols. Understand exactly where your products excel and where improvements are needed from the perspective of actual users.

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Fabric and Material Evaluation

Assess new materials for comfort, performance, and sustainability before committing to large-scale sourcing decisions. Ensure your material choices align with both consumer expectations and brand values.

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Consumer Preference Research

Discover what drives purchase decisions in your specific market segment through structured testing environments. Gather actionable insights that directly inform design choices and marketing positioning.

See Highlight in Action

Watch how leading CPG brands are leveraging Highlight's platform to transform their product testing process, capture authentic consumer insights, and bring winning products to market faster.

Fast-Track Your Apparel Testing Program

Real-world testing with actual consumers reveals how your apparel performs in daily life, giving you the confidence to make informed decisions that prevent costly market failures.

Explore All our Solutions

Common Questions
What kind of consumer feedback will I get about my garments? A: You'll receive detailed insights about fit, comfort, style preferences, and overall satisfaction from real consumers wearing your products in their daily lives. Our platform captures both structured feedback and open-ended comments about fabric feel, durability perceptions, and purchase intent.
How will this testing help me understand my target market better? A: Our testing reveals how different consumer segments interact with your apparel, including usage patterns, preferred features, and pain points. You'll discover which demographics respond best to specific designs and why certain products resonate more with particular age groups or lifestyles.
Can I learn about my product's competitive positioning through this testing? A: Yes, you can use Highlight to conduct a comparative analysis where consumers evaluate your products alongside competitors. You'll understand your strengths and weaknesses relative to other brands, identify opportunities for differentiation, and discover what drives consumer preference in your category.
How detailed are the consumer preferences I'll receive? A: Our platform captures granular feedback on specific product attributes like fabric texture, fit in different areas, color appeal, and styling versatility. You'll understand not just what consumers like or dislike, but why they feel that way and how it influences their buying decisions.
How does Highlight select the right testers for my apparel products? A: Highlight uses a rigorous selection process starting with our proprietary database and community that offers advanced targeting capabilities. We maintain quality control with only a 50% acceptance rate into our community, ensuring you get engaged, reliable testers. For apparel testing specifically, we can recruit a general population sample or create custom recruits for niche audiences including verified purchasers of specific apparel categories. Our robust consumer profiling system allows us to match testers based on demographics, lifestyle, and purchase behavior relevant to your garment type. Learn more about how we choose product testers.

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