White Space Opportunity Identification

Spot emerging opportunities early with advanced analytics that detect market signals before they become obvious to competitors.

Validate opportunities with real consumer data instead of relying on assumptions that could derail your product launch timeline.

Turn white space insights into actionable business cases with clear recommendations that align with your company's strategic goals and capabilities.

Design your test

Define your objectives, create your survey, and set parameters for your ideal testers.

We ship your products

We handle recruitment and distribution to get your products into the right homes.

See your data instantly

Gather feedback through our platform and transform data into actionable insights.

Market Gap Analysis

Pinpoint specific unmet consumer needs within your category through comprehensive data analysis. Get clear direction on where to focus your R&D efforts instead of guessing what consumers might want.

Category Expansion Planning

Evaluate adjacent categories where your brand could naturally extend its reach. Assess market size, competition levels, and consumer receptivity before committing resources to new product lines.

Price Point Validation

Test whether consumers will pay premium prices for specific features or benefits in underserved segments. Avoid the costly mistake of developing products that consumers want but won't pay for.

Launch Timing Analysis

Determine optimal market entry timing by analyzing consumer readiness and competitive landscape shifts. Enter markets when conditions favor success rather than fighting uphill battles against unfavorable timing.

How can I quickly identify untapped market opportunities without spending months on traditional research? A: White space analysis through Highlight's product testing platform reveals hidden market gaps by evaluating consumer needs across multiple product categories and touchpoints.

Our approach combines agile ethnography, concept testing, category exploration, and consumer usage pattern analysis to pinpoint exactly where your competitors aren't meeting customer demands. Unlike traditional methods that can take months to complete, Highlight delivers actionable insights in approximately 3 weeks from recruit to final results. With our highly selective community (only 48% acceptance rate), you get reliable data with just 1-2% junk responses compared to the industry average of 30%.

This speed, accuracy, and depth means you can identify and act on white space opportunities before competitors even begin their research.

What's the most reliable way to validate whether a white space opportunity is actually worth pursuing? A: Before pursuing a potential white space opportunity, you should always have real people test your product in their homes. Our in-home testing platform puts concepts directly into consumers' daily routines.

We achieve 90%+ completion rates because participants actually use and evaluate products in their natural environment. Our community has validated over 260,000 products, so you can trust their judgment on what works.

Real-world testing helps you avoid expensive mistakes. You'll know if your white space opportunity has genuine potential before you invest in development.

How do I prioritize multiple white space opportunities when resources are limited and timelines are tight? A: Feature prioritization surveys and impact analysis through Highlight's platform help you rank opportunities based on actual consumer demand and market potential rather than internal assumptions. Our testing approach evaluates each opportunity across key metrics including consumer appeal, differentiation potential, and purchase intent. From there, it’s easy for you to create a clear priority matrix.

With insights delivered in roughly 3 weeks, you can quickly assess multiple opportunities without the months-long delays of traditional research methods.

What types of white space opportunities should I focus on to minimize launch risk? The most promising white space opportunities typically fall into these categories:

Functional gaps where existing products don't fully solve consumer problems
Emotional needs that current brands fail to address authentically
Usage occasions where no products are specifically designed for the context
Demographic segments underserved by current market offerings
Channel opportunities where products aren't available through preferred shopping methods

Spot untapped market opportunities before your competition does

Interested in becoming a product tester?

Industry-leading white space opportunity identification tool

Our platform helps reveal market gaps, test viability with real consumers, and guide strategic investment decisions

Consumer validation at scale

Rapid prototype testing & iteration

Sensory & usage experience analysis

Getting started is simple

Design your test

We ship your products

See your data instantly

Discover hidden revenue growth potential

Market Gap Analysis

Category Expansion Planning

Price Point Validation

Launch Timing Analysis

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Start identifying white space opportunities for your brand

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