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Why Highlight What's Included
Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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The Highlight platform

Highlight makes everyone a research pro

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What's Included

Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Highlight makes everyone a research pro

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Your Guide to Countering the Macroeconomy

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Your Guide to Countering the Macroeconomy

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Highlighter app + nationwide product testers

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We're Hiring!

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The Platform
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Create yogurt seltzer snacks serum products people love

Highlight’s product intelligence platform powers high-impact insights across the entire product lifecycle so leading brands, top retailers, and emerging innovators alike can build, launch and renovate products faster and with confidence.
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Highlight is the first and only product intelligence platform purpose-built for modern product teams

Highlight is fully integrated end to end—from our proprietary tester community and logistics engine to advanced study design tools and AI-powered analytics—generating the quick, decision-ready insights teams need to design with empathy and launch with confidence.

How it works
  1. Kick things off

    Whether it’s testing a concept, a prototype, or a finished product. Highlight helps you design the right study and handles all the heavy lifting.

  2. Match with your target customers

    We’ll connect your test (digital or in-home) with real, pre-screened Highlighters who match your exact target. No guesswork, just great feedback.

  3. Watch the insights roll in

    Get real-time insights as consumers interact with your product and share what they really think (with 90%+ completion rates).

Insights you can trust at
every stage of the product lifecycle
  • Ideate
    Identify where white space opportunities and consumer needs converge through ethnography, co-creation, concept testing & more.
  • Prototype
    Ensure all attributes from sensory & packaging to messaging & marketing are ready for launch (or relaunch).
  • Validate
    Validate that claims reflect your product and deliver on promises with consumer insights gathered in the context of their real-world routines.
  • Expand
    Expand new products, iterate on existing ones, or expand your share of category with high-quality data from real consumers.
  • Optimize
    Optimize product performance with consumer insights that quickly identify what’s working (and what’s not).
  • Grow
    Grow your innovation and renovation pipeline with qualitative and quantitate consumer data from real-world scenarios.
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Apparel & Footwear
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Personal Care & Beauty
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Tap into the needs, wants, and experiences of your target customers
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Consistency and comparability across every test

Highlight eliminates guesswork and reduces noise by controlling for audience and methodology variability, so you can set protocols, easily apply them, and compare apples-to-apples over time and across varying study types.
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Get the insights you need, fast

Use the only product intelligence platform that enables you to move faster than today’s trend cycles, giving you insights in days or weeks, not months. Stay agile with rapid feedback that helps your team iterate quickly, de-risk launches, and win over shoppers faster.
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Quality first, always

Highlight’s uniquely curated community of vetted, articulate testers mirror your target consumers. Our panelists aren’t just participants, they’re thoughtful contributors selected for their relevance, reliability, and engagement.
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“Testing is a formalized step in our research process now.”

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How efficacy and competitive testing powered business results

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How claims, sensory, and competitive testing drove a new launch on a tight timeline

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How IHUT revealed the right balance of flavor, ingredients, and nutrition for consumer appeal

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Turn insights into winning products
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