Trusted CPG Product Testing Services

IHUT allows consumers to experience products in their natural environment, providing more authentic feedback than controlled lab testing. Instead of artificial settings, testers use products as they would in their daily lives—whether it’s brewing a new coffee blend in their kitchen or applying a skincare product as part of their evening routine. This real-world usage leads to deeper, more reliable insights about product performance, ease of use, and overall satisfaction.

Participants receive products directly at their homes and are asked to evaluate them over a set period. Their feedback is collected through various methods, depending on the testing goals:

• Surveys – Structured questionnaires capture quantitative data on likes, dislikes, and key product attributes.
• Interviews – One-on-one discussions provide more in-depth insights into consumer perceptions and experiences.
• Video reviews – Participants record their reactions and experiences, offering valuable visual context.
• Usage diaries – Testers log their interactions with the product over several days or weeks, highlighting long-term impressions.

This method is especially useful for brands looking to test functionality, sensory appeal, durability, or packaging design. For example, a pet food brand might send samples to dog owners and ask them to observe their pet’s reaction, ease of feeding, and overall preference over multiple meals. 

By collecting feedback in real-world scenarios, in-home product testing ensures brands receive honest, actionable insights that help refine products before launch.

Yes, Highlight’s product testing platform allows brands to test multiple variations side by side. This is particularly useful when comparing different formulations, packaging designs, or product features to determine which resonates most with consumers. For example, a snack company might send out three variations of a new granola bar to test which flavor is most popular before moving forward with production.

Highlight carefully selects product testers through a rigorous vetting process to ensure high-quality, reliable feedback. Unlike traditional recruitment methods that rely on broad, unverified participant pools, Highlight has built a dedicated community of engaged testers who are pre-screened based on demographic, geographic, and psychographic criteria.

Here’s how Highlight ensures brands connect with the right consumers:

• Targeted recruitment – Testers are selected based on specific attributes like age, lifestyle, purchasing habits, and product preferences to match each brand’s ideal audience.
• Vetting process – Participants go through a qualification process to ensure they provide thoughtful, consistent feedback.
• Ongoing engagement – Highlight continuously monitors tester performance, removing inactive or low-quality participants to maintain a strong community.
• Diverse consumer panels – Whether it’s parents testing baby products, athletes reviewing sports drinks, or beauty enthusiasts evaluating skincare, Highlight ensures a representative mix of real consumers.

This structured approach guarantees that brands receive reliable, actionable insights from people who genuinely fit their target market, making product testing more efficient and meaningful.