Build a custom norms base by auditing a set of relevant, in-market products against the attributes and KPIs tied to your product (or the product you’re designing). Test your brand or competitive products among a target set of consumers and emerge with a Category Scorecard to benchmark all future products against.
Most frequent use cases
Mondelez assesses consumer receptivity to 11 competitive brands to understand consumer preference across a competitive set.
Sakara tests a dozen SKUs of both owned and competitive products in the functional category space, to build landscape learning, validate claims, and ensure successful future product launches.