Platform Overview | Highlight

How it works

1. Get started

Use Highlight's Survey Blueprints to build your research from templates created by our in-house researchers. Use as is or customize for your needs. Define the custom audience of testers you want to hear from.

2. Shipping

Ship your product to Highlight’s warehouse. We can handle everything – even frozen or refrigerated items – and can re-pack however you’d like.

3. Explore live data

As Highlighters receive your product or survey and submit their feedback, you can explore your live data in customizable tables that allow you to slice, dice, and segment your data for more granular insights, sooner.

4. Automated analytics

Once your research is complete, automated reporting such as Scorecards, Crosstabs, Penalty Analysis, Video and Photo Responses and more are available in the platform for immediate analysis.

Highlight handles it all

Product intelligence for consumer and retail products across the product lifecycle

Food and beverage

We’ve successfully tested hundreds of products in the food and beverage realm. We even have cold chain capabilities for frozen and refrigerated products.

Beauty and personal care

Our product tester audiences span all skin, hair, nail, and you-name-it types; to capture both point-in-time and longitudinal feedback for beauty products.

Kids

See how your product measures up with a strategically built audience of parents, kids, and baby.

Supplements

If you have a supplement you need testing on, our community can provide the claims testing, sensory, longitudinal data you need.

Household goods Test your household product for sensory metrics, validate claims, test against competitive products and more.

Alcohol and non-alcoholic Get the in-context consumer data you need to build beverages ready to compete in the increasingly competitive world of BevAlc and alternatives.

Apparel and footwear Never launch (or relaunch) another garment or shoe without a wear test first using Highlight's nationwide, highly articulate community of testers.

Pet

From litter and shampoo to kibble and toys, new products for pets hit the market every day. Make sure yours is ready for launch (or relaunch) with in-home testing.

The product testing data you need, fast

Highlight handles it all

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