Identify the right needs to solve and product ideas to pursue.


Product Ethno Header Image #1


Our most exploratory, qualitative, longitudinal product to understand routines, product expectations, and white space opportunities before developing prototypes or expanding product lines. Hypertarget a smaller set of consumers and deploy diary-like surveys and tasks, to get to know consumers over a longer period of time using a mix of physical and digital stimuli.

ProductEthno™ in Action


ProductEthno Case Study Images - Colgate

Colgate sends products at various stages of development in-home in order to prioritize use cases to expand into and ways to optimize existing packaging.


Church & Dwight deep-dives into the longitudinal perceptions of a new pet care product to understand the fragrance and packaging benefits pet owners care about most.


We packed and shipped n=21 products for a monadic, 7-day longitudinal HUT. 


In less than 10 days, the team was ready to adjust their formula, prioritizing the fragrance and packaging benefits that matter most, using consumer-friendly language.

Get to know your consumers and understand their needs.

Automated and efficient product testing. Engaging consumer app. Proprietary, robust, engaged respondents. Pre-screened for articulation and unlimited targeting abilities.