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ProductEthno™

Identify the right needs to solve and product ideas to pursue.

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ProductEthno™

Our most exploratory, qualitative, longitudinal product to understand routines, product expectations, and white space opportunities before developing prototypes or expanding product lines. Hyper target a smaller set of consumers and deploy diary-like surveys and tasks, to get to know consumers over a longer period of time using a mix of physical and digital stimuli.

SKUs
  • Avg # of SKUs= 1-10
  • Avg n per SKU= 10-50
 
Output
  • Live data dashboards
  • Product scorecards
  • Robust consumer profiles
  • All accessible via our brand portal
 
Most frequent use cases
  • Opportunity analysis
  • Co-creation
  • Concept testing
 

ProductEthno™ in Action

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Church & Dwight

Church & Dwight deep-dives into the longitudinal perceptions of a new pet care product to understand the fragrance and packaging benefits pet owners care about most.

 
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Colgate

Colgate sends products at various stages of development in-home in order to prioritize use cases to expand into and ways to optimize existing packaging.

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Get to know your consumers and their needs.

Automated and efficient product testing. Engaging consumer app. Proprietary, robust, engaged respondents. Pre-screened for articulation and unlimited targeting abilities.