Our most exploratory, qualitative, longitudinal product to understand routines, product expectations, and white space opportunities before developing prototypes or expanding product lines. Hyper target a smaller set of consumers and deploy diary-like surveys and tasks, to get to know consumers over a longer period of time using a mix of physical and digital stimuli.
- Avg # of SKUs= 1-10
- Avg n per SKU= 10-50
- Live data dashboards
- Product scorecards
- Robust consumer profiles
- All accessible via our brand portal
- Opportunity analysis
- Concept testing
ProductEthno™ in Action
Church & Dwight deep-dives into the longitudinal perceptions of a new pet care product to understand the fragrance and packaging benefits pet owners care about most.
Colgate sends products at various stages of development in-home in order to prioritize use cases to expand into and ways to optimize existing packaging.
Get to know your consumers and their needs.
Automated and efficient product testing. Engaging consumer app. Proprietary, robust, engaged respondents. Pre-screened for articulation and unlimited targeting abilities.