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Why Highlight What's Included
Discover the new Highlight platform-1

New features make everyone a research pro

See what's new
Discover the new Highlight platform-1

New features make everyone a research pro

See what's new
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Discover the new Highlight

The Highlight team is excited to debut a newly reimagined and even more powerful, insightful product testing platform. This next phase of the Highlight platform’s evolution makes conducting high-quality, research-grade physical product testing faster and more efficient than ever before — so everyone can be a product research pro.
 

Built for brands like

[FY23][Brand Logos] Alligned Mondelez
[FY23][Brand Logos] Alligned Estee Lauder
[FY23][Brand Logos] Alligned Nestle
[FY23][Brand Logos] Alligned Pepsi
[FY23][Brand Logos] Alligned P&G
[FY23][Brand Logos] Alligned Church and Dwight
[FY23][Brand Logos] Alligned Kings Hawaiian
[FY23][Brand Logos] Alligned-Colgate

What's new in the platform?

Easily configurable survey setup turns every user into a research pro

Highlight’s in-house research experts have worked hand-in-hand with our software development teams to build research methodologies that weave sensory and insights together across the development lifecycle.

survey

Deeper live data dives for faster visibility to results

Slice and dice your real-time results to explore your data how you want to see it, see side-by-side comparisons, share with your stakeholders, and get a jumpstart on the story your results are telling.

 

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Automated, easy, and accurate analysis with Scorecard

Post-research, Highlight automatically generates your project Scorecard to summarize and compare key metrics, a downloadable crosstabs spreadsheet for statistical analysis, your full dataset of all results and respondent information, and any photos collected during research for download.

table

Preview the new Highlight platform

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Ask your account owner about the new Highlight or request a demo today