Think IHUTs have to be hard? Think again.

King’s Hawaiian came to us to discuss potential line extensions. As a dominant player in the bakery space, King’s Hawaiian needed to understand consumer reactions to potential new products in the pipeline among current and potential customers. 

We packed and shipped the new King’s Hawaiian products to a curated segment of our community for agile in-home testing in just two days. 

✅ 180 buns sent nationwide

✅ 94% survey completion rate from targeted Highlighters

✅ 4 days from product receipt until initial data

In less than two weeks, King’s Hawaiian was ready to revise its roadmap for its new product line with an assessment of brand fit and product resonance among loyal and new customers. By understanding the key sensory insights, they were able to prioritize across products in the innovation pipeline.