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Unlock the power of product testing with Highlight's library of best practices, trend reports, case studies and more.
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Trend ReportHoliday shopping predictions: Who’s buying beauty this year?Read More
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Case StudyHow skincare brand Aeston West used Highlight for claims testingRead More
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Case StudyHow Simply Gum used Highlight to confidently expand beyond gumRead More
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Trend ReportWhat research says about the premium pet care consumerRead More
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Trend Report17 brand collabs bringing innovation to food & beverage shelvesREAD MORE
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How Highlight cultivates an engaged community of product testersRead More
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Case StudyHow Aelia substantiated claims for go-to-market launchRead More
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Case StudyHow Papa Luc’s Provisions is claiming Haiti’s place at the CPG tableRead More
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Case StudyHow Maple Brothers is using consumer data to lay the groundwork for market launch successRead More
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Research Best Practices7 disadvantages of focus groups–and the best alternativesRead More
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Case StudyHow LOLA is listening to their consumers to create packaging that wins on-shelfRead More
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Case StudyHow Yolélé is bringing “super grain” fonio to the worldRead More
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Case StudyHow Eatiful Used Consumer Insights to Determine Product-Market Fit for US LaunchRead More
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Case StudyProduct Line Optimization for Postpartum Recovery ProductsRead More
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Case StudyRemoving Red Dye from a Leading Beverage BrandRead More
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How “Expect More, Pay Less” has transformed shopper expectationsRead More
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Trend ReportNew research shows the impact of inflation, tariffs on consumer spendingRead More
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Case StudyHow Hanes Built Wear Testing into their Product Innovation CycleRead More
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Research Best PracticesWhat is claims testing & how does it work?READ MORE
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Case StudyUnderstanding Usage & Barriers of Coffee Machine PrototypeRead More
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Case StudyClaim Confidence and Honed Messaging for CloroxRead More
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Case StudyClaims Validation for Wile Perimenopause SupplementRead More
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Top market research companies: your go-to guide for 2025Read More
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Case StudyBloxSnacks Gets the Data They Need for Retailer Sell-inREAD MORE
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Case StudyTree Top Refines Retailer Strategy with HighlightREAD MORE
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Case StudyProduct Optimization Testing for Fable FoodREAD MORE
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Case StudyProduct & Line Optimization for King's HawaiianREAD MORE
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Case StudyHow Cosmo Fragrances got the Gen Alpha insights they neededWATCH NOW
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Research Best PracticesThe risks of skipping alienation testingRead More
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Case StudyLine Extension & Performance Testing for Bare HandsREAD MORE
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Trend ReportThe 2025 trends that will shape the CPG industryRead More
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Case StudyAgile At Home Learning for Mondelēz x SnackFuturesREAD MORE
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Research Best PracticesHow to create marketing claims that people actually trust in 2025Read More
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Research Best Practices20 focus group questions that get beyond surface-level insightsRead More
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Case StudyPre-Launch Testing for Journ BeautyREAD MORE
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Trend ReportThe 20 most sustainable beauty brands, according to consumer perceptionsRead More
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Research Best PracticesMarket research questions: How to get actionable consumer insightsRead More
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Case StudyAgile Sensory Testing for Cat Litter InnovationREAD MORE
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Research Best Practices11 ways to improve apparel & wear testing for clothing brandsRead More
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Case StudyProduct Optimization Testing for Freestyle SnacksREAD MORE
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Meet one of the sensory scientists guiding Highlight customers to product successREAD MORE
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Meet Highlight Senior Research Manager: Ajinkya GogteREAD MORE
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What sensory testing means to a sensory scientistREAD MORE
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Case StudyConcept Testing for Country LuauREAD MORE
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Research Best PracticesInnovation in CPG product development: The 5 step processREAD MORE
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Case StudyMessaging Refinement and Website Optimization for Explorer Cold BrewREAD MORE
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Trend ReportThe Highlight 2025 Sustainability ReportRead More
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Case StudyPerformance Testing for Pilot PensREAD MORE
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Case StudyInnovation Exploration for Hand SanitizerREAD MORE
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Trend ReportThe Highlight 2024 Sustainability ReportREAD MORE
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Research Best PracticesSensory evaluation: The key to winning consumer loyalty in CPGREAD MORE
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Trend ReportsThe Highlight Reel: Is "Better for You" better for business?Watch now
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Trend Report3 trends driving growth in the "Better for You" spaceRead More
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Trend ReportHighlight Showcase: From groceries to gifts: Holiday season 2024 spendingRead More
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Trend ReportHighlight Showcase: From gifts to groceries: Holiday 2025 spending & sentimentRead More
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Trend ReportThe Highlight Reel: Setting up celebrity CPG brands for successWatch now
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Trend ReportWhat consumers really think of celebrity-backed brandsRead More
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Trend ReportThe Highlight Reel: Selling sustainabilityWatch now
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Trend ReportThe Highlight Reel: Engaging a new generation of pet parentsWatch now
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Trend ReportUnderstanding a new generation of pet care consumersRead More
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Trend ReportIs Dry January lasting all year for a new generation of BevAlc consumers?Read More
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Trend ReportThe Highlight Reel: Innovation on tap ft BERO & Stiller's SodaWatch now
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Trend ReportTaking back innovation: Your toolkit to counter the macroeconomyWatch now
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Trend ReportThe Highlight Reel: Move over, protein. It's time to fibermaxx.Watch now
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Highlight ShowcaseShowcase 2024: How to bridge sensory & insightsWatch now
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Highlight ShowcaseHighlight Showcase 2024: The Power of Packaging ft Whipnotic and CabinetWatch now
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Highlight ShowcaseHighlight Showcase 2024: How to build a game-changing productWatch now
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CVS Health: Owning success for your owned brandsWatch now
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Highlight SparkHighlight Spark 2025: De Soi & LOLA on women-led brands and conscious consumptionWatch now
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Highlight SparkHighlight Spark 2025: What it takes to drive high impact innovation ft SpindriftWatch now
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Highlight SparkHighlight Spark 2025: Kid-tested, parent-approvedWatch now
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Highlight SparkHighlight Spark 2025: Brewing up better beverages ft Nova Naturals & Suja LifeWatch now
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Highlight SparkHighlight Spark 2025: Tools & tips to design rigorous researchWatch now
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Highlight SparkHighlight Spark 2025: Predicting the beverage flavor of the summerWatch now
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Highlight ShowcaseShowcase 2025: Product keynoteWatch now
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Highlight ShowcaseShowcase 2025: From gifts to groceriesWatch now
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Highlight ShowcaseHighlight Showcase 2025: The power of protein ft CLIF bar and SourmilkWatch now
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Highlight ShowcaseHighlight Showcase 2025: Buy, buy baby ft Little Spoon & NunonaWatch now
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Highlight raises $18M in our Series ARead More
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Research Best PracticesProduct testing: Overview, benefits, and methodsRead More
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Founder spotlight: Nikki Seaman of Freestyle SnacksRead More
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What matters most to your customers? MaxDiff analysis will tell youRead More
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Research Best PracticesMethod series: The first step of successful sensory testsRead More
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Research Best PracticesHow to choose the right product testing company for your needsRead More
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Research Best PracticesIdentifying your “white space opportunity”: Untapped value you can capitalize onRead More
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Research Best PracticesCrafting irresistible experiences: How taste and sensory tests lead to unforgettable productsRead More
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10 takeaways from Beauty Accelerate 2025
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Research Best PracticesIHUT testing explained: Real-world feedback for better productsRead More
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