Prototype testing for King's Hawaiian
Key success metrics
| 180 units testednationwide, all 21+ years old | 4days from shipment received to live data in dashboards | 94%completion rate |
The challenge
King’s Hawaiian came to Highlight in February 2021 to discuss potential line extensions heading into the new year. As a dominant player in the bakery space, King’s Hawaiian needed to understand consumer reactions to potential new products in the pipeline among current and potential customers.
The product testing solution
To test King's Hawaiian's latest prototype, Highlight packed and shipped product to a curated segment of our community for agile in-home testing, all in just two days.
“The Highlight team was incredible to work with every step of the way. We needed a partner that would enable us to make quicker yet well-informed decisions in a more cost efficient manner and Highlight delivered on that and beyond. The team was very responsive, flexible with our screening and survey requirements and kept me informed throughout the project. Their online dashboard was easy to use and enabled me to monitor the results in real-time so I could keep my team informed throughout the study. I’m looking forward to our next project with the team!”
- Jennifer Norris, Sr Manager, Consumer Insights at King’s Hawaiian
Highlighters were tasked with both quantitative surveys and open-ended qualitative feedback.
"The products all arrived in good condition, instructions were very clear and easily accessible. The products were well packaged and showed good quality. The surveys were easily accessible and the questions stayed on point without being repetitive. Overall, a great experience!”
-Highlighter, female, age 37
The business impact
In less than two weeks, King’s Hawaiian was ready to revise its roadmap for its new product line.
What we delivered:
- Understanding of key sensory insights to optimize product formulation
- Prioritization across products in the innovation pipeline
- Assessment of brand fit and product resonance among loyal and new customers
- Ranking of consumption occasions and in-home use case resonance
- Qualitative depth via honest, unbiased open-ended product feedback