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In-home Usage Testing: 10 Things You Need to Know

In-home usage tests (IHUTs for short) are nothing new in the realm of product research, but now, they're coming into a new era with advanced algorithms, quick turnarounds, and endless testing possibilities! Read on for 10 insights that may make you rethink the traditional IHUT.

IHUT Banner1. You don’t have to sacrifice ‘control'.

Our team will work with you to align everything to your specific preferences. We can work with you to create custom timelines, specific directions for use, personalized data collection, and more. We’ll help lead the way and answer any questions that you may have, but ultimately you and your brand are in charge. For quick answers about our general processes, check out our Client FAQ.

2.  The good + bad feedback are both valuable.

We find that constructive feedback is some of the most influential that brands can receive. It fuels a process of innovation that helps consumers get what they actually want, products they will enjoy and value.

3. Product testing is exciting!

With our innovation and the continued growth of market research, you’re no longer confined to testing in-person with a small sample size. There are endless possibilities to engage directly with your consumers in a fun, productive way!

4. Products are tested in a more natural, organic environment.

Rather than consumers sitting in a sterile, uncomfortable room, products are now in your consumer’s home and they are being used, eaten, etc in the environment they naturally would. We believe this leads to more accurate, truthful feedback.

5. Your tests can be branded or blind.

You have options! When it comes to user testing, all situations can be as unique as you want. You can do a blind side by side of your products, your product with another product, or simply your product by itself. We'll work with you to figure out what would be the best option for you and your brand.

6. The possibilities of what you can test with IHUTs are endless.

Most CPG (Consumer Packaged Goods) products that you can think of, we can help you test at Highlight. Does it have to fit in our boxes? Nope! We can work with you to customize a plan of action and get the product you need to test into your ideal consumer’s hands.

Here are a few categories we've worked with:

  • Food & beverage
  • Beauty & skincare
  • Office supplies
  • Pet care
  • Frozen/refrigerated
  • Beer, wine, & liquor
  • & more

7. Feeling restricted by traditional surveys? No problem, we’ve got options.

You and your brand control the format of the feedback that is received. We can collect traditional qualitative and quantitative feedback, photo and video responses or a combination. We are really proud of the detailed, heart-felt responses that our Highlighter community continues to provide in all of these mediums.

8. The time is in your hands!

Results don’t have to take forever. We provide quick turn-around and can get your data and reports to you within weeks, not months! With fast-paced innovation being so important in today's world, we understand the need for timely answers, feedback, and data.

9. You can still target specific consumers.

Our testers are real, awesome individuals who care about seeing brands succeed! You decide who to send your product to in the realm of demographics, geographics, and psychographics. Do you want consumers who care about sustainability? Are you looking to test with a certain age range? A certain region? We'll help you figure this all out.

10. IHUTs bring brands and consumers closer together - a win or everyone!

Whatever your size or scale, we can promise that you will get to know your consumer base on a deeper level. What do they like? What improvements do they say are needed in your products? This is a win-win because continued communication + innovation done well = better products.


Interested in learning more? Contact us!

Still have questions about product testing? No problem! We have an in-depth blog post covering it!