Method Series

Method Series

Method Series: Choosing the Right Sample Size

Clients often come to us with a clear research need but are looking for guidance on sample size. How much is too much? Too little? In this post, we...

Product Testing 101

Method Series: You Have Your Data - Now What?

Highlight's guide to leveraging consumer insights to make an impact, across different audiences.

Product Testing 101

Method Series: Designing your sensory test for optimal results

This post speaks to one step in the journey, Prototyping, where we share a culmination of best practices we’ve created along the way. Thank you to...