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Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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The Highlight platform

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What's Included

Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Highlight new platform for GA

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Your Guide to Countering the Macroeconomy

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Your Guide to Countering the Macroeconomy

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Highlighter app + nationwide product testers

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Robin Kallsen 5/7/25 9:51 AM 5 min read

Identifying Your “White Space Opportunity”: Untapped Value You Can Capitalize On

Hidden market opportunities are an innovation gold mine, but they’re tough to find. Learn ...
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Vicky Frissen 5/7/25 9:48 AM 7 min read

Market Research Analysis: Get Data that Isn't Diluted with Delulu

Discover how to perform market analysis that reveals what consumers actually do, not just ...
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Robin Kallsen 5/7/25 9:44 AM 8 min read

Will Your Advertising Get You in Trouble? Find Out with Claims Substantiation

Advertising claims can entice customers to buy, but they can also get you in trouble. ...
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Vicky Frissen 5/7/25 9:39 AM 8 min read

Benchmarking to Break the Mold: Create Better Products, Faster

Take your benchmarking out of the boardroom and into the lives' of your target customers. ...
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Highlight 8/18/21 8:35 PM 2 min read

Method Series: Choosing the Right Sample Size

Clients often come to us with a clear research need but are looking for guidance on ...
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