The Highlight Blog

Posts about

Method Series

Method Series: Choosing the Right Sample Size

Clients often come to us with a clear research need but are looking for guidance on sample size. How much is too much? Too little? In this post, we answer your FAQs and help you determine the right number of people to research to achieve your research goals. 

Method Series: You Have Your Data - Now What?

Highlight's guide to leveraging consumer insights to make an impact, across different audiences.

Consumer insights are critical for product development, marketing, and sales. But often times, we see our brands collect tons of interesting data, and then ask us 'what's next'. So, we've decided to break it down for our community.