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Clients often come to us with a clear research need but are looking for guidance on sample size. How much is too much? Too little? In this post, we answer your FAQs and help you determine the right number of people to research to achieve your research goals.
Consumer insights are critical for product development, marketing, and sales. But often times, we see our brands collect tons of interesting data, and then ask us 'what's next'. So, we've decided to break it down for our community.
Product development has become a data-driven, practically data-obsessed, process. With insights being core to more and more steps along the product development lifecycle, we designed a method series to help product developers and insights managers find ways to work through each step with more agility and focus.
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