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The power of product insights unlocked.

Your one-stop shop for the latest in product testing.

What Sensory Testing Really Means to a Consumer Research Scientist

How Highlight Cultivates an Engaged Community of Product Testers

Former SurveyMonkey COO and new VP of Product join Highlight leadership team

5 Predictions for Packaging Innovations in 2024

Humans First in Research & Relationships

Reflecting on Veteran's Day


Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility

The Market Research Timeline: Methodologies and Tech Advancements

The Risks of Skipping Alienation Testing

Claims Testing to Stay Ahead in Uncertain Times

5 Crucial Steps to Ensure Successful Product Packaging

Crafting Irresistible Experiences: How Taste and Sensory Tests Lead to Unforgettable Products | Highlight

Tech-Enabled In-home Usage Testing for Better Products | Highlight

Streamlining Concept Testing with Technology | Highlight

Recap: Highlight @ TMRE 2022

Founder Spotlight: Nikki Seaman of Freestyle Snacks

Alcohol Product Testing: The Top 5 Use Cases

Founder Spotlight: Fiona Co Chan of Youthforia

Sage start-up advice from GreenBook Pitch Winners

Highlight Wins Startup of the Year at Greenbook's IIEX Conference

Highlight's Engineering Philosophy

Highlight Raises $8.2M to Modernize In-Home Product Testing

Launching BOLD Highlighter

What It Truly Means to Be Tech-Enabled in Product Research

Webinar Recap: Agile Innovation Within Big CPG

Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth

Method Series: Choosing the Right Sample Size

Method Series: You Have Your Data - Now What?

The June Highlight: Honoring Pride Month 🏳️‍🌈

Method Series: Designing your sensory test for optimal results

Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough

ImpactSKU x Highlight 2021

In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why

The March Highlight: Women's History Month

The February Highlight: Black History Month

In-home Usage Testing: 10 Things You Need to Know

Product Testing for Beginners: The Complete Guide (2021)

Innovation in CPG - The 5 Step Process