The power of product insights, unlocked

Your one-stop shop for the latest in product testing.

10 Black-owned CPG brands you need to try

How the Highlight platform is enabling speed to insight & market throughout the product lifecycle

Quantitative survey questions (that finally give you something to work with)

Product concept validation: Getting the go-ahead (or not) while there’s still time to pivot

Best AI platforms for brand research surveys (2026)

3 types of qualitative questions that tell you what to do next

The Pythia of product launches: Voice of Customer strategies that cut to the truth

What haircare consumers want, according to haircare consumers

6 CPG packaging trends to watch in 2026: Expert predictions from the latest Highlight Reel

Celebrity hair care brand partners with Highlight to validate product performance prior to launch

New go-to-market leadership powering Highlight’s next chapter of growth

Advanced market research techniques to get real insight

How to test concepts for execution risks, not just customer appeal

Conduct competitor analysis to WIN on shelves

Understanding pricing analysis and how to get it right

What you need to know about today's skincare shoppers

How skincare brand Aeston West used Highlight for claims testing

Banking on consumer loyalty? Use product insights to generate those much-needed millions

Product reformulation testing: How to test for success

How to choose a market research platform that actually delivers what you need

Sniff out product data intelligence like Sherlock Holmes

What consumers really think of celebrity-backed brands

Clear insights from unstructured data: choosing the right qualitative market research methods

Why your product feedback conflicts (and what that actually tells you)

What research says about the premium pet care consumer

The future in a box: Making sense of everything smart packaging has to offer

Frustrated by survey fraud? Here’s how to stop battling bots and get data you can trust

How Simply Gum used Highlight to confidently expand beyond gum

Showcase 2025: Consumer sentiment & holiday spending predictions

Thinking of running a consumer panel? Here’s how to get the best data at the lowest cost.

How to validate a product idea and make your next launch a triumph

Customer-led growth for CPG brands to help prevent product failures

Competitive usability testing to help predict market performance

How Highlight helped Aelia prepare for a confident go-to-market launch

How Papa Luc’s Provisions is claiming Haiti’s place at the CPG table

6 takeaways for beauty & personal care brands from BITE 2025

Product prototype development: a testing process that's built for decision-making

Stop the small-talk. Here's the best way to conduct in-depth interviews.

What if your product development team was hundreds strong? The promise of customer co-creation

Generate social-proof buzz: How to get more reviews for your products

Meet Highlight Senior Research Manager: Ajinkya Gogte

How Maple Brothers is using consumer data to lay the groundwork for market launch success

How LOLA is listening to their consumers to create packaging that wins on-shelf

How Yolélé is bringing “super grain” fonio to the world

Taste test panels: Are they right for your brand?

Top market research companies: your go-to guide for 2025

The psychology of packaging design that drives repeat sales

10 packaging trends to hitch your wagon to in 2025

New research shows the impact of inflation, tariffs on consumer spending

10 moments we’re still thinking about from Highlight Spark 2025

Concept testing questions: Getting the best IHUT-powered consumer insights

Concept screening: Don't look for concepts that score well, find the product-concept fit that will sell

Product messaging under the microscope: Explorer Cold Brew's rapid brand testing success

How a hand sanitizer giant launched new products in record time

How Pilot Pens achieved a 90% survey response rate through strategic product testing

How Journ Beauty achieved 90% response rates in pre-launch testing

From concept to market-ready in 10 days: A Bare Hands case study

From formula to market: Fable food's rapid product testing case study

How Tree Top cracked the code on kids' applesauce testing

How BloxSnacks went from product idea to retailer-ready in just 2 weeks

Introducing the new Highlight: An evolved brand identity built for what’s next in product innovation & renovation

How one kitchen appliance brand achieved 100% success in coffee machine prototype testing

How Wile used longitudinal testing to validate claims

How Clorox accelerated product innovation with lightning-fast consumer insights

Track product variability’s impact on purchasing behavior with conjoint analysis

Getting the whole truth: How to avoid procedural bias in product testing research

5 reasons to use a monadic approach in your next concept test

How Eatiful Used Consumer Insights to Determine Product-Market Fit for US Launch

Devise a Killer Assortment Combo with TURF Analysis

Consumer Research Platforms: Choose for Your Customers, Not Your Convenience

Choosing a Contract Manufacturer: Beyond Specs and Into Consumer Reality

Can Your Customers Tell You How to Handle Supply Chain Disruptions?

Product Line Optimization for Postpartum Recovery Products

Product testing for precision: The one-two punch of concept + physical product testing

Reformulation for regulators & consumer preferences

Meet One of the Sensory Scientists Guiding Highlight Customers to Product Success

Identifying Your “White Space Opportunity”: Untapped Value You Can Capitalize On

Market Research Analysis: Get Data that Isn't Diluted with Delulu

Will Your Advertising Get You in Trouble? Find Out with Claims Substantiation

Benchmarking to Break the Mold: Create Better Products, Faster

Responding to Tariffs: Price Sensitivity Using Gabor-Granger and Van Westendorp

3 Key Highlights from the Beverage Forum 2025

Agile At-Home Learning for Mondelez SnackFutures

Product Optimization Testing for Freestyle Snacks

Claims validation for Wile perimenopause supplement

Product & Line Optimization for King’s Hawaiian

Country Luau Partners with Highlight for a Pre-launch Digital Test

Wear Testing Advice for 2025: What Every Apparel Brand Needs to Know

From R&D to Reality: How IHUT Transforms NPD

Innovation, Not Improvisation: Let Real Consumer Behavior Drive Your Product Development

How to Manage Consumer Perception and Avoid Brand Reputational Damage

Agile sensory testing for cat litter innovation

How Hanes built wear testing into their product innovation cycle

10 Takeaways from Beauty Accelerate 2025

Cost Reduction Strategies That Start With Consumer Insights

20 focus group questions that get beyond surface-level insights

Alienation Testing Can Buffer CPG Companies as Tariffs on Chinese Imports Jolt Supply Chains

AI and Market Research: A Match Made in Heaven?

Product Packaging: How Cosmetics Brand Bare Hands Got a Pre-Launch Design Checkup

How Concept Testing Keeps Companies from Going Down the Road to (Product Launch) Perdition

Why Modern Product Benchmarking Should Listen To Real People

Method series: Leveraging your Highlight data & insights 101

8 Takeaways for Apparel Brands from Texworld 2025

How “Expect More, Pay Less” Has Transformed Shopper Expectations

Pet Food Testing: Getting Real Data from Real Homes

Delight Pet Parents and Boost Sales with these 7 Pet Food Packaging Best Practices

Are Your Samples Representative? Understanding the Difference Between Confidence Interval and Confidence Level

The 2025 Trends that Will Shape the CPG Industry

7 Disadvantages of Focus Groups–and the Best Alternatives

4 Key Takeaways from TMRE’s Panel on AI-powered DIY Research Tools

Product Testing Research: The Science Behind Successful Product Launches

What Matters Most to Your Customers? MaxDiff Analysis Will Tell You

How to create marketing claims that people actually trust in 2025

Sensory Evaluation: The Key to Winning Consumer Loyalty in CPG

Product Testing: Overview, Benefits, & Methods

Dethrone Your Competition with Product Benchmarking

How to Choose the Right Product Testing Company For Your Needs

Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand

What Is a Screener for a Survey, And Do You Really Need One?

Spotlight: Tierney Wilson of Sakara

5 Things You Might Have Missed at Showcase 2024

Market Research Questions: How to Get Actionable Consumer Insights

IHUT Testing Explained: Real-World Feedback for Better Products

Discover the Highlight Platform

Spotlight: Tracy Luckow of Whipnotic

5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands

In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why

Spotlight: Marguerite Mariscal of Momofuku

What is Claims Testing & How Does It Work?

18 FAQs About Highlight's In-Home Usage Testing Platform

11 Ways to Improve Apparel & Wear Testing for Clothing Brands

Companies Building Better Products for the Planet

21 Questions BevAlc Brands Can Answer with Product Testing

17 Brand Collabs Bringing Innovation to Food & Beverage Shelves

What Sensory Testing Really Means to a Consumer Research Scientist

How Highlight cultivates an engaged community of product testers

Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team

5 Predictions for Packaging Innovations in 2024

Human-First Approach in Research & Relationships

WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023

Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility

The Market Research Timeline: Methodologies and Tech Advancements

The risks of skipping alienation testing

Claims Testing to Stay Ahead in Uncertain Times

Crafting Irresistible Experiences: How Taste and Sensory Tests Lead to Unforgettable Products

Tech-Enabled In-home Usage Testing for Better Products | Highlight

Streamlining Concept Testing with Technology | Highlight

Recap: Highlight @ TMRE 2022

Founder Spotlight: Nikki Seaman of Freestyle Snacks

Alcohol Product Testing: The Top 5 Use Cases

Founder Spotlight: Fiona Co Chan of Youthforia

Sage start-up advice from GreenBook Pitch Winners

Highlight Wins Startup of the Year at Greenbook's IIEX Conference

Highlight's Engineering Philosophy

Highlight Raises $8.2M to Modernize In-Home Product Testing

Launching BOLD Highlighter

What It Truly Means to Be Tech-Enabled in Product Research

Webinar Recap: Agile Innovation Within Big CPG

Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth

Method Series: Choosing the Right Sample Size

Method Series: You Have Your Data - Now What?

The June Highlight: Honoring Pride Month 🏳️‍🌈

Method Series: The First Step of Successful Sensory Tests

Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough