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5 Things You Might Have Missed at Showcase 2024

Clear Insights from Unstructured Data: Choosing the Right Qualitative Market Research Methods for IHUT

Market Research Questions: How to Get Actionable Consumer Insights

IHUT Testing Explained: Real-World Feedback for Better Products

Discover the New Highlight Platform

15 Brands That Used IHUT to Innovate Better Products

Spotlight: Tracy Luckow of Whipnotic

5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands

In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why

Spotlight: Marguerite Mariscal of Momofuku

The Ultimate Guide to Claims Testing

17 FAQs About Highlight's In-Home Usage Testing Platform

How Apparel Brands Can Improve their Wear Testing

Companies Building Better Products for the Planet

21 Questions BevAlc Brands Can Answer with Product Testing

15 Brand Collabs Bringing Innovation to Food & Beverage Shelves

What Sensory Testing Really Means to a Consumer Research Scientist

How Highlight Cultivates an Engaged Community of Product Testers

Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team

5 Predictions for Packaging Innovations in 2024

Human-First Approach in Research & Relationships

Reflecting on Veteran's Day

WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023

Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility

The Market Research Timeline: Methodologies and Tech Advancements

The Risks of Skipping Alienation Testing

Claims Testing to Stay Ahead in Uncertain Times

5 Crucial Steps to Ensure Successful Product Packaging

Crafting Irresistible Experiences: How Taste and Sensory Tests Lead to Unforgettable Products

Tech-Enabled In-home Usage Testing for Better Products | Highlight

Streamlining Concept Testing with Technology | Highlight

Recap: Highlight @ TMRE 2022

Founder Spotlight: Nikki Seaman of Freestyle Snacks

Alcohol Product Testing: The Top 5 Use Cases

Founder Spotlight: Fiona Co Chan of Youthforia

Sage start-up advice from GreenBook Pitch Winners

Highlight Wins Startup of the Year at Greenbook's IIEX Conference

Highlight's Engineering Philosophy

Highlight Raises $8.2M to Modernize In-Home Product Testing

Launching BOLD Highlighter

What It Truly Means to Be Tech-Enabled in Product Research

Webinar Recap: Agile Innovation Within Big CPG

Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth

Method Series: Choosing the Right Sample Size

Method Series: You Have Your Data - Now What?

The June Highlight: Honoring Pride Month 🏳️‍🌈

Method Series: The First Step of Successful Sensory Tests

Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough

ImpactSKU x Highlight 2021

The March Highlight: Women's History Month

The February Highlight: Black History Month

In-home Usage Testing: Debunking 10 IHUT Myths

Product Testing for Beginners: The Complete Guide (2021)

Innovation in CPG Product Development: The 5 Step Process