Highlight teamed up with CoLab, SnackFuture's 12-week start-up program to deliver product insights to 9 start-ups in their 2021 class.
Clients often come to us with a clear research need but are looking for guidance on sample size. How much is too much? Too little? In this post, we...
Highlight's guide to leveraging consumer insights to make an impact, across different audiences.
In June, Highlight was honored to work with multiple LGBTQIA+ brands to provide pro bono insights in support of Pride Month.
This post speaks to one step in the journey, Prototyping, where we share a culmination of best practices we’ve created along the way. Thank you to...
Bringing market research and product testing into the 2021 era was no small feat - Ethan, Highlight's CPTO explains how it all came together.
Highlight is a proud parter of ImpactSKU for the second year in a row as we continue to support and advocate for growing brands.
The five reasons everyone's moving to in-home usage tests (IHUTs) over central location tests (CLTs).
For Women's History Month, Highlight partnered with many amazing women-owned brands providing pro bono insights to enable continued success.
Every month, Highlight gives back to our community by offering pro-Bono work for value-aligned brands we believe in.
Here are the 10 things you need to know about in-home usage tests (IHUTS).
This is the beginner's guide to product testing. Learn what it is and how it's utilized by large brands to guarantee successful product launches.
This five step guide describes product innovation best practices and includes five questions you must answer before launch.