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Meet One of the Sensory Scientists Guiding Highlight Customers to Product Success
Highlight's in-house experts guide our customers to better research. See how Alex became ...
Identifying Your “White Space Opportunity”: Untapped Value You Can Capitalize On
Hidden market opportunities are an innovation gold mine, but they’re tough to find. Learn ...
Market Research Analysis: Get Data that Isn't Diluted with Delulu
Discover how to perform market analysis that reveals what consumers actually do, not just ...
Will Your Advertising Get You in Trouble? Find Out with Claims Substantiation
Advertising claims can entice customers to buy, but they can also get you in trouble. ...
Benchmarking to Break the Mold: Create Better Products, Faster
Take your benchmarking out of the boardroom and into the lives' of your target customers. ...
Responding to Tariffs: Price Sensitivity Using Gabor-Granger and Van Westendorp
Learn how your brand can prepare for changes that tariffs and other supply chain shifts ...
3 Key Highlights from the Beverage Forum 2025
Read Highlight's key takeaways for the beverage industry from 2025's Beverage Forum for ...
Agile At-Home Learning for Mondelez SnackFutures
SnackFutures by Mondelez needed in-context consumer feedback to prepare their latest ...
Product Optimization Testing for Freestyle Snacks
Freestyle Snacks came to Highlight to get real consumer feedback on their newest line of ...
Claims Validation for Wile Perimenopause Supplement
Feminine wellness brand Wile came to Highlight with a new perimenopausal supplement that ...
Product & Line Optimization for King’s Hawaiian
King's Hawaiian had new product prototypes ready to rock, but needed real consumer data ...
Country Luau Partners with Highlight for a Pre-launch Digital Test
In the competitive bevalc category, taste is king. That's why before they even developed ...
Wear Testing Advice for 2025: What Every Apparel Brand Needs to Know
It's not enough to test for function. The best apparel brands are using wear testing to ...
From R&D to Reality: How IHUT Transforms NPD
In-home usage testing is in, guesswork and silos are out. Build products real people will ...
Innovation, Not Improvisation: Let Real Consumer Behavior Drive Your Product Development
Discover why innovation isn't improvisation. Learn how in-home usage testing (IHUT) ...
How to Manage Consumer Perception and Avoid Brand Reputational Damage
What do your target customers really want from your brand? Find out how market research ...
Agile Sensory Testing for Cat Litter Innovation
Sensory testing isn't just for humans! For pets like cats, sensory testing is a key stage ...
How Hanes Built Wear Testing into their Product Innovation Cycle
Prior to working with Highlight, the Hanes team had worked with other wear testing ...
10 Takeaways from Beauty Accelerate 2025
Read Highlight's key takeaways for the beauty industry from 2025's Beauty Accelerate ...
Cost Reduction Strategies That Start With Consumer Insights
Forget slashing features and cheapening materials. Discover how leading brands use ...
20 Focus Group Questions that Get Beyond Surface-level Insights
These 20 focus group questions will bring your research to life…and pave the way for more ...
Alienation Testing Can Buffer CPG Companies as Tariffs on Chinese Imports Jolt Supply Chains
China import tariffs have CPG brands reeling. See how alienation testing can help you ...
AI and Market Research: A Match Made in Heaven?
AI market research tools can help you dramatically speed up data analysis. How can you ...
Product Packaging: How Cosmetics Brand Bare Hands Got a Pre-Launch Design Checkup
Unwrap the case study on Bare Hands’ pre-launch design checkup and discover how ...
How Concept Testing Keeps Companies from Going Down the Road to (Product Launch) Perdition
See how rigorous concept testing guides product development, avoids costly errors, and ...