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Highlight Blog

The June Highlight: Honoring Pride Month 🏳️‍🌈

In June, Highlight was honored to work with multiple LGBTQIA+ brands to provide pro bono ...
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Method Series: Designing your sensory test for optimal results

This post speaks to one step in the journey, Prototyping, where we share a culmination of ...
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Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough

Bringing market research and product testing into the 2021 era was no small feat - Ethan, ...
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ImpactSKU x Highlight 2021

Highlight is a proud parter of ImpactSKU for the second year in a row as we continue to ...
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In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why

The five reasons everyone's moving to in-home usage tests (IHUTs) over central location ...
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The March Highlight: Women's History Month

For Women's History Month, Highlight partnered with many amazing women-owned brands ...
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The February Highlight: Black History Month

Every month, Highlight gives back to our community by offering pro-Bono work for ...
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In-home Usage Testing: 10 Things You Need to Know

Here are the 10 things you need to know about in-home usage tests (IHUTS).
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Product Testing for Beginners: The Complete Guide (2021)

This is the beginner's guide to product testing. Learn what it is and how it's utilized ...
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Innovation in CPG - The 5 Step Process

This five step guide describes product innovation best practices and includes five ...
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