In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why
The five reasons everyone's moving to in-home usage tests (IHUTs) over central location tests (CLTs).
Highlight Blog
The March Highlight: Women's History Month
For Women's History Month, Highlight partnered with many amazing women-owned brands providing pro bono insights to enable continued success.
Pro Bono Initiatives
The February Highlight: Black History Month
Every month, Highlight gives back to our community by offering pro-Bono work for value-aligned brands we believe in.
In-home Usage Testing: 10 Things You Need to Know
Here are the 10 things you need to know about in-home usage tests (IHUTS).
Product Testing for Beginners: The Complete Guide (2021)
This is the beginner's guide to product testing. Learn what it is and how it's utilized by large brands to guarantee successful product launches.
Innovation in CPG - The 5 Step Process
This five step guide describes product innovation best practices and includes five questions you must answer before launch.