Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- May 8, 2026
Best Pet Food Product Testing Platforms 2026
Pet food product testing is rarely a one-size-fits-all decision. For CPG consumer insights pros, brand marketers, and R&D scientists, the right platform depends on whether the goal is to understand real-world…
Read article - Apr 14, 2026
Best Strella.io alternatives for product insights 2026
In the high-stakes world of CPG innovation and digital product development, even "faster" traditional research can still be too slow. Teams evaluating alternatives to Strella are usually trying to solve a familiar…
Read article - Apr 14, 2026
Best Listenlabs Alternatives for Product Concept Testing
In the fast-moving world of CPG innovation and digital product development, speed to insight matters more than ever. Listen Labs helped push AI-moderated qualitative research into the mainstream by making it easier to…
Read article - Apr 13, 2026
Best Tracksuit Alternatives for Product Audience Profiling
Tracksuit helped make consumer research more accessible, especially for growing brands that want continuous insight into their market position without committing to heavyweight enterprise research infrastructure.
Read article - Apr 13, 2026
Best Aaru alternatives for AI consumer research in 2026
As synthetic research platforms like Aaru and Simile gain enterprise traction, consumer insights teams are increasingly weighing a practical question: when should you trust AI-generated Highlighters, and when do you…
Read article - Mar 12, 2026
Best Zappi Alternatives for Product Insights
Agile research has evolved.
Read article - Mar 12, 2026
Best Quantilope Alternatives for Consumer Research
In the rapidly evolving landscape of consumer insights, reliance on a single platform like Quantilope can limit the scope of your methodology—particularly for CPG brands requiring diverse, multi-dimensional data…
Read article - Mar 12, 2026
Best AYTM alternatives for Strong Audience Insights
In the rapidly evolving landscape of consumer insights, agile market research platforms have become essential for brands seeking data-driven decision-making without the long lead times of traditional agencies.
Read article - Mar 2, 2026
Child-free Millennials vs Millennials who have kids
Often in the world of consumer insights , we look at how habits, behaviors, and expectations vary by generation. Of course, there's much more that determines our attitudes and choices other than our age. So this time,…
Read article - Mar 2, 2026
How to evaluate research software
With the research landscape shifting so quickly and dramatically, deciding on the right research vendor for your business needs can be challenging. R&D professionals, Brand Managers, and Consumer Insights teams are no…
Read article - Feb 23, 2026
How Highlight Handles Logistics
A version of this article was originally posted on Emma Steele's LinkedIn.
Read article - Feb 20, 2026
10 Black-owned innovative CPG brands
Black History Month is all about honoring the triumphs, struggles, and contributions of Black Americans to America's story, and that story would be incomplete without celebrating the Black CPG entrepreneurs creating…
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