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The Highlight Blog

Your one-stop shop for the latest in product testing.
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Highlight's Engineering Philosophy

But before building great technology, comes building a great engineering team. Highlight ...
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Highlight Raises $8.2M to Modernize In-Home Product Testing

Highlight, an innovative platform for in-home user testing (IHUT), is excited to announce ...
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Launching BOLD Highlighter

We built BOLD to build loyalty, drive awareness, create engaging content, and receive ...
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What It Truly Means to Be Tech-Enabled in Product Research

As decision-making continues to become more data-driven and access to data becomes ...
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Webinar Recap: Agile Innovation Within Big CPG

Highlight’s Head of Client Success, Keshia Peris, explored lessons learned in this area ...
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CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth

Highlight teamed up with CoLab, SnackFuture's 12-week start-up program to deliver product ...
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Method Series: Choosing the Right Sample Size

Clients often come to us with a clear research need but are looking for guidance on ...
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Method Series: You Have Your Data - Now What?

Highlight's guide to leveraging consumer insights to make an impact, across different ...
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The June Highlight: Honoring Pride Month 🏳️‍🌈

In June, Highlight was honored to work with multiple LGBTQIA+ brands to provide pro bono ...
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Method Series: Designing your sensory test for optimal results

This post speaks to one step in the journey, Prototyping, where we share a culmination of ...
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