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Highlight Blog

CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth

Highlight teamed up with CoLab, SnackFuture's 12-week start-up program to deliver product ...
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Method Series: Choosing the Right Sample Size

Clients often come to us with a clear research need but are looking for guidance on ...
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Method Series: You Have Your Data - Now What?

Highlight's guide to leveraging consumer insights to make an impact, across different ...
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The June Highlight: Honoring Pride Month 🏳️‍🌈

In June, Highlight was honored to work with multiple LGBTQIA+ brands to provide pro bono ...
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Method Series: Designing your sensory test for optimal results

This post speaks to one step in the journey, Prototyping, where we share a culmination of ...
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Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough

Bringing market research and product testing into the 2021 era was no small feat - Ethan, ...
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ImpactSKU x Highlight 2021

Highlight is a proud parter of ImpactSKU for the second year in a row as we continue to ...
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In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why

The five reasons everyone's moving to in-home usage tests (IHUTs) over central location ...
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The March Highlight: Women's History Month

For Women's History Month, Highlight partnered with many amazing women-owned brands ...
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The February Highlight: Black History Month

Every month, Highlight gives back to our community by offering pro-Bono work for ...
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