• Platform
  • Solutions
  • Resources
  • Partnerships
  • Become a Tester
  • Company
Why Highlight What's Included
[Image][Thumbnails][Resources] Recession Proof Product Performance Webinar 2
Webinar On Demand

Recession Proof Product Performance

Watch now
Method Testing - Audience Targeting 1

Method Series: Designing Your Test For Optimal Results

Read now

We're Hiring!

View Careers

We're Hiring!

View Careers
Platform Solutions Resources Partnerships Become a Tester Company
Customer Login BOOK A DEMO
Why Highlight What's Included Use Cases Industries Resources Highlighter Information Company
Customer Login BOOK A DEMO

Message Optimization for Ocean Spray




Ocean Spray came to us in October 2020 for support in launching its newest brand, Atoka. As the first brand to emerge from its Lighthouse Incubator and Ocean Spray’s first foray into the D2C market, Ocean Spray needed to know which brand and marketing elements best resonated with Atoka’s target audience of functional tea drinkers.




We packed and shipped the new Ocean Spray products to a curated segment of our community for agile in-home testing in just two days.     Atoka Stats



Ocean Spray Case Study (2)-1



In less than two weeks, Ocean Spray had its answers - and was ready to refine their marketing and messaging strategy. 

What we delivered:

  • Understanding of key motivators and barriers to trial
  • Prioritization of taglines most reflective of the product experience and lead benefits
  • Uncovered unanticipated gap between consumers’ initial taste expectations and actual experience, with recommendations on how to overcome
  • Qualitative depth via honest, unbiased open-ended product feedback


Ocean Spray Case Study (4)









Curious how we can drive the same results for you?

Reach Out Today





Related Articles