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Why Highlight What's Included
Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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Response monitoring - Alienation analysis

Highlight makes everyone a research pro

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What's Included

Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Response monitoring - Alienation analysis

Highlight makes everyone a research pro

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Your Guide to Countering the Macroeconomy

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Your Guide to Countering the Macroeconomy

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Highlighter app + nationwide product testers

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Test your product messaging before it reaches the market

Accelerate your product development cycle with rapid message testing that delivers the insights you need without the delays.

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MESSAGE TESTING THAT DRIVES RESULTS

Eliminate the risk of costly message failures with precise consumer insights
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Test your messaging with real consumers in authentic environments to capture genuine reactions and preferences.

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Access comprehensive analytics that translate consumer feedback into clear, actionable recommendations for your messaging strategy.

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Validate product claims and positioning statements before launch to protect your brand reputation and avoid costly post-launch corrections.

HOW SMART TEAMS VALIDATE MESSAGING BEFORE LAUNCH

Validate messaging resonance, prevent costly missteps, and accelerate confident launches

Real-time message response tracking

Monitor how consumers react to your messaging as they encounter it, capturing immediate emotional responses and cognitive processing. Our platform and in-house experts capture actionable consumer reactions to provide  authentic feedback. This eliminates the guesswork around message efficacy and prevents post-launch surprises.
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Comparative message performance analysis

Test multiple message variations simultaneously to identify your strongest performers across audiences and segments. Our side-by-side comparison tools reveal which headlines, value propositions, and calls-to-action resonate most powerfully with your target consumers. You'll know exactly which messages to prioritize in your campaigns, reducing creative waste and boosting conversion potential.

Audience segmentation intelligence

Discover how different consumer groups respond to your messaging, from demographics to psychographics and purchase behavior patterns. Our platform automatically identifies response patterns across segments, revealing which messages work best for specific audiences. This precision targeting capability helps you craft personalized messaging strategies that speak directly to each consumer group's motivations.
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journ beauty

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How Journ Beauty accelerated product launch readiness

  • 90% survey completion rate from targeted consumers nationwide
  • Consumer-generated language insights enabled refined product messaging and positioning strategy
  • Comprehensive testing across 2 SKUs with diverse skin tone representation
  • Formula and positioning adjustments completed in under 10 days from product receipt

Getting started is simple
Design your test

Design your test

Define your objectives, create your survey, and set parameters for your ideal testers.

We ship your products

We ship your products

We handle recruitment and distribution to get your products into the right homes.

See your data instantly

See your data instantly

Gather feedback through our platform and transform data into actionable insights.

Validate product messaging before market launch
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Brand claim verification

Test bold product claims against consumer perception to avoid post-launch credibility issues. Identify which benefits resonate most strongly and which statements need refinement before they reach your audience.

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Product positioning validation

Confirm your product's market position matches consumer understanding and expectations. Discover gaps between intended messaging and actual consumer interpretation before launch.

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Competitive message analysis

Evaluate how your messaging performs against competitor claims in direct comparison tests. Understand which messages invite trial, increase velocity, and give you the strongest advantage in your category.

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Target audience messaging alignment

Verify that your core messages resonate with your intended demographic segments. Identify which audience groups respond best to specific messaging approaches.

See Highlight in action

Watch how leading CPG brands are leveraging Highlight's platform to transform their product testing process, capture authentic consumer insights, and bring winning products to market faster.

Worried your message will miss the mark with consumers?

Skip the guesswork and gather meaningful feedback that reveals what your audience truly thinks about your messaging, helping you make smarter decisions faster.

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Common consumer research questions
What's the fastest way to get consumer insights on my product messages? A: Get complete messaging testing insights in approximately 3 weeks from recruit to final report. Our streamlined process and engaged community maintain 90%+ completion rates, allowing you to test multiple message variations and launch before competitors while maintaining quality.
What types of messages can we test using Highlight’s testing platform? A: You can test all types of messaging including product claims (health benefits, ingredients, performance), packaging copy, shelf talkers, digital ads, social media content, and brand positioning statements. Our platform handles everything from functional benefits ("removes 99% of stains") to emotional messaging ("brings families together") across all consumer touchpoints.
Can message testing help me identify which marketing messages might alienate my target audience? A: Yes, our specialized alienation testing identifies messaging that inadvertently distances consumers. Our community's thoughtful responses (1-2% junk data rate vs 30% industry average) reveal potential pitfalls before they damage your brand reputation or reduce purchase intent.
How can I test messages with very specific or niche target audiences? A: Our platform can reach audiences as low as 3% incidence rates through our carefully curated community. Whether you need left-handed coffee enthusiasts or parents with specific dietary restrictions, we achieve 90%+ completion rates even with super niche targeting.
How do I validate that my marketing messages effectively communicate my product's intended value? A: Our testing evaluates message clarity, impact, and efficacy to ensure they communicate your intended value proposition. Test multiple variations simultaneously to identify which approaches most effectively convey your product's unique value, with detailed feedback on comprehension and purchase intent.

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