Customer co-creation platform for building brand loyalty

Turn consumer insights into development decisions with qualitative methods that uncover the deeper motivations and authentic language driving purchase behavior.

Reduce costly market misalignment by partnering with consumers throughout development to identify emotional disconnects before they become expensive failures.

Build products with built-in consumer advocacy by involving customers as co-creators who develop emotional investment and become natural brand ambassadors.

Real-time consumer collaboration

Connect directly with your target audience throughout the development process, not just at the end. Our platform facilitates ongoing dialogue between your team and consumers, allowing you to test concepts, gather feedback on prototypes, and refine products based on actual user experiences. Even schedule in-depth interviews (IDI) with product testers for a deeper dive. This continuous loop means fewer surprises at launch and products that truly resonate with your market.

Design your research

Define your objectives, create your survey, and set parameters for your ideal testers.

We ship your products

We handle recruitment and distribution to get your products into the right homes.

See your data instantly

Gather feedback through our platform and transform data into actionable insights.

Partner with consumers before you launch

Bring consumers into your development process as collaborators who help you spot problems and opportunities before production. Through creative exercises and ongoing feedback, they become partners who help you avoid costly mistakes while building products they're already invested in buying.

Co-create winning concepts with your target market

Work directly with consumers to develop and refine product ideas together. Use collaborative sessions where customers help shape concepts from the ground up, ensuring you invest in products that solve real problems they've helped you understand.

Design packaging that connects with consumer partners

Collaborate with consumers to create packaging that speaks their language—literally. Through exercises like brand personality sessions and visual feedback, they help you develop designs and messaging using words and concepts that naturally resonate.

Find your price point through consumer collaboration

Work with customers to understand the real value they place on your product through collaborative pricing exercises. Let them help you balance features, benefits, and cost to find the price point that feels right to both sides.

What is co-creation? A: Co-creation means bringing consumers into your product development process as active partners, not just feedback providers. Instead of asking "do you like this product," you work together through creative exercises, real-world testing, and collaborative sessions to shape products from concept to launch. Consumers become part of your extended development team.

How does co-creation prevent costly product failures? A: Co-creation catches problems early when fixes cost thousands instead of millions. Consumers test your products in real-world settings and provide detailed feedback throughout development, helping you identify issues before launch. This prevents expensive recalls and protects your brand reputation.

Does co-creation actually speed up development? A: Yes. You get consumer insights in about 3 weeks instead of months with traditional research. You can run multiple tests simultaneously and make decisions quickly based on reliable feedback, helping products reach market faster while still being thoroughly validated.

How do we know the consumer feedback is reliable? A: The platform maintains high data quality through careful screening–only accepting about half of applicants and filtering out inattentive participants. This results in just 1-2% unreliable data compared to 30% with typical research methods.

How is this different from focus groups? A: Instead of artificial lab settings, consumers use your products at home over time and become active partners in development. You get deeper, more honest feedback from engaged participants rather than superficial responses from typical surveys.

Co-creation that turns consumer emotions into product breakthroughs

Interested in becoming a product tester?

Bridge the gap between what consumers say they want and what they'll actually buy

Our platform brings consumers into your development process, gathers real-world insights, and helps you launch with confidence

Real-time consumer collaboration

Comprehensive feedback capture

Co-creation insights engine

Getting started is simple

Design your research

We ship your products

See your data instantly

Turn consumer collaboration into your competitive advantage

Partner with consumers before you launch

Co-create winning concepts with your target market

Design packaging that connects with consumer partners

Find your price point through consumer collaboration

See Highlight in action

Build products with your consumers, not for them

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Common consumer research questions

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