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Test prototypes in authentic environments where consumers naturally use your products, capturing genuine reactions that lab settings miss.
Accelerate time-to-market by identifying design flaws and optimization opportunities early, before expensive tooling and production commitments.
Build stakeholder confidence with data-backed prototype performance metrics that support go/no-go decisions and secure development funding.
How Hanes brands transformed product development through strategic apparel testing
- Accelerated testing timeline by 3+ weeks compared to previous vendors, with recruits completing in under one week versus industry standard of two weeks
- Integrated wear testing as mandatory product development step, shifting from reactive to proactive approach with 33 tests completed in under 3 years
- Eliminated product launch risks by catching and fixing critical product issues before market release, preventing potential revenue loss
- Increased internal demand for consumer insights with product teams now proactively requesting wear tests instead of requiring persuasion from the insights team
Design your test
Define your objectives, create your survey, and set parameters for your ideal testers.
We ship your products
We handle recruitment and distribution to get your products into the right homes.
See your data instantly
Gather feedback through our platform and transform data into actionable insights.
Early stage validation
Test your initial concepts with real consumers before investing in expensive tooling or manufacturing. Gather feedback that prevents costly redesigns and ensures your product meets actual market needs from day one
Material performance and wear testing
Compare how different materials perform in real-world conditions through controlled consumer trials. Identify the optimal balance between cost, durability, and user satisfaction before finalizing your specifications.
Market readiness evaluation
Determine if your product is truly ready for launch by measuring consumer acceptance and purchase intent. Avoid premature launches that could damage your brand or waste marketing investment.
Competitive positioning
Understand how your prototype performs against existing market alternatives through blind comparison studies. Position your product effectively by knowing exactly where you excel and where competitors maintain advantages.
In the 2025 edition of the Highlight Sustainability Report, we look at year-over-year changes in the data from 2024 and explore how brands can create better products for people and the planet.
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Prior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
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In this session from Highlight Spark, Spindrift VP and Williams Sonoma and Grove Collective alum Jon Silverman shares how to build a better-for-you brand people love.
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