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AgileIHUT™

Test physical products early and often.

AgileIHUT Product Page #1

AgileIHUT™

An agile and turnkey end to end IHUT solution, testing your prototypes or samples with target consumers in a matter of days. Leverage JAR scales, attribute batteries, ranking questions, and open ends to prioritize areas of improvement, flavors or forms to pursue, occasions, and consumer-relevant messages to incorporate into marketing assets.

SKUs
  • Avg # of SKUs= 1-3
  • Avg n per SKU= 100-300
 
Output
  • Live data dashboards
  • Product scorecards
  • Robust consumer profiles
  • All accessible via our brand portal
 
Most frequent use cases
  • Sensory testing
  • Usage testing
 

AgileIHUT™ in Action

AgileIHUT Case Study Images - Kings Hawaiian
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King's Hawaiian

King’s Hawaiian quickly tests early prototypes of 2 new products and ensures new potential innovations resonate with its loyal customer base.

 
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AgileIHUT Case Study Images- Nestle
Nestle

Nestle tests a hero product against 2 top competitors to strengthen its sales story at retail and inform future line development.

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Take the next step towards more effective innovation.

Automated and efficient product testing. Engaging consumer app. Proprietary, robust, engaged respondents. Pre-screened for articulation and unlimited targeting abilities.