An agile and turnkey end to end IHUT solution, testing your prototypes or samples with target consumers in a matter of days. Leverage JAR scales, attribute batteries, ranking questions, and open ends to prioritize areas of improvement, flavors or forms to pursue, occasions, and consumer-relevant messages to incorporate into marketing assets.
Most frequent use cases
King’s Hawaiian quickly tests early prototypes of 2 new products and ensures new potential innovations resonate with its loyal customer base.
Nestle tests a hero product against 2 top competitors to strengthen its sales story at retail and inform future line development.