Our most exploratory, qualitative, longitudinal product to understand routines, product expectations, and white space opportunities before developing prototypes or expanding product lines. Hypertarget a smaller set of consumers and deploy diary-like surveys and tasks, to get to know consumers over a longer period of time using a mix of physical and digital stimuli.
Most frequent use cases
Colgate sends products at various stages of development in-home in order to prioritize use cases to expand into and ways to optimize existing packaging
Church & Dwight deep-dives into the longitudinal perceptions of a new pet care product to understand the fragrance and packaging benefits pet owners care about most