Identify the right needs to solve and product ideas to pursue.
Our most exploratory, qualitative, longitudinal product to understand routines, product expectations, and white space opportunities before developing prototypes or expanding product lines. Hypertarget a smaller set of consumers and deploy diary-like surveys and tasks, to get to know consumers over a longer period of time using a mix of physical and digital stimuli.
Live data dashboards
Robust consumer profiles
All accessible via our brand portal
Most frequent use cases
ProductEthno™ in Action
Colgate sends products at various stages of development in-home in order to prioritize use cases to expand into and ways to optimize existing packaging.
Church & Dwight deep-dives into the longitudinal perceptions of a new pet care product to understand the fragrance and packaging benefits pet owners care about most.
We packed and shipped n=21 products for a monadic, 7-day longitudinal HUT.
In less than 10 days, the team was ready to adjust their formula, prioritizing the fragrance and packaging benefits that matter most, using consumer-friendly language.
Get to know your consumers and understand their needs.
Automated and efficient product testing. Engaging consumer app. Proprietary, robust, engaged respondents. Pre-screened for articulation and unlimited targeting abilities.